How to do this? 1.What is it that you do? Describe your product or service Describe the benefit to your customer 2.What are words that describe your brand? Make them emotional Make them customer centric
Example Small business solutions at your fingertips. Checklist Revisited: 1. Your brand. 2. Personal. 3. Catchy. 4. Individualized. 5. Simple.
Example 1.What is it that you do? Small business advice 2.What are words that describe your brand? Easy, available, 24/7, online access