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Adrime Advanced Rich Media 2009. Adrime | About Since 2001 Link between creation and presentation Assistance for all parties involved –Creative agencies.

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Presentation on theme: "Adrime Advanced Rich Media 2009. Adrime | About Since 2001 Link between creation and presentation Assistance for all parties involved –Creative agencies."— Presentation transcript:

1 Adrime Advanced Rich Media 2009

2 Adrime | About Since 2001 Link between creation and presentation Assistance for all parties involved –Creative agencies –Media agencies –Publishers / websites –Traffic Knowledge of publishers/websites Extensive research 2009 Adrime – Advanced Rich Media Technology

3 Adrime ScreenAd technology makes it possible to position advertisements easily and flexibly on any website. Adrime | ScreenAd technology 2009 Adrime – Advanced Rich Media Technology

4 Ad position burn-out effect Ad format burn-out effect Adrime | Why Rich Media 2009 Adrime – Advanced Rich Media Technology Eyetracking Heatmap Source: Poynterextra.org. Eyetracking research of the Poynter Institute, Estlow Center and Eyetools

5 Publish any kind of ad format… …on many websites…..through any ad management system… …and record all kinds of statistics Adrime | Why Rich Media Technology 2009 Adrime – Advanced Rich Media Technology

6 Use transparency No popup! Examples | Overlay 2009 Adrime – Advanced Rich Media Technology demo MediaMonks

7 Interactive Examples | Overlay with Interaction 2009 Adrime – Advanced Rich Media Technology demo

8 FloorAd including video Live data Examples | FloorAd 2009 Adrime – Advanced Rich Media Technology demo Men in Green

9 FloorAd including Video Branding Only Examples | FloorAd 2009 Adrime – Advanced Rich Media Technology demo Volvo / Rhinocreations

10 Single file expandable allows a smooth expand animation Examples | Expandable 2009 Adrime – Advanced Rich Media Technology demo Bluemango

11 Takes only 5 minutes to create High impact! Average 5% clicks to Fullscreen Examples | Fullscreen Expandable Video 2009 Adrime – Advanced Rich Media Technology demo

12 Leaderboard + Skyscraper + Layer Examples | Roadblock / Combination ad 2009 Adrime – Advanced Rich Media Technology demo NRG3

13 Leaderboard + Skyscraper + Layer Not intrusive, High impact Examples | Roadblock / Combination ad 2009 Adrime – Advanced Rich Media Technology demo Red Urban

14 Covers the content only a few seconds Examples | Fixed + Layer 2009 Adrime – Advanced Rich Media Technology demo Achtung

15 Uses a live web page screenshot Examples | Homepage Takeover 2009 Adrime – Advanced Rich Media Technology demo MediaMonks

16 Change the wallpaper / background of a web page Examples | Wallpaper 2009 Adrime – Advanced Rich Media Technology demo MediaMonks

17 Support for MSN Live Messenger –Expandable –MSN Today Examples | MSN Live Messenger Expandable 2009 Adrime – Advanced Rich Media Technology

18 Post the ad or other content to iGoogle, Facebook, etc… Examples | Widgets 2009 Adrime – Advanced Rich Media Technology

19 Knows where the mouse is, even outside the ad Small ad space, full browser interactivity Examples | Environment Ad 2009 Adrime – Advanced Rich Media Technology demo Adrime

20 Environment features are also available in Layers Examples | Environment ad with Layer 2009 Adrime – Advanced Rich Media Technology demo Adrime

21 Mouse tracker Never cover the content Examples | Mouse Chaser 2009 Adrime – Advanced Rich Media Technology demo Publicis

22 Fullscreen overlay Blends through the screen Ends with a video Advanced positioning Examples | Total Look with Wallpaper 2009 Adrime – Advanced Rich Media Technology demo Publikompass

23 Stream Live video to your advertisements Features | Live Streaming video 2009 Adrime – Advanced Rich Media Technology

24 Retarget all impressions within one or more campaigns -On all networks -Through all admanagement systems -Using multiple ad-sizes / groups Dont waste your impressions anymore -Less waste -Follow behavior -Combine objectives (branding, sales etc.) Features | Sequential advertising 2009 Adrime – Advanced Rich Media Technology No click Click(No) Click Branding 1Branding 2 Sales Site visit?

25 Statistics | Advanced Reporting Tracking of… Impressions and Clicks Expands, Video duration, Fullscreen clicks Custom events like game_win Click location heat maps Event timers 2009 Adrime – Advanced Rich Media Technology

26 Click heatmaps People actually click on the call to action Statistics | Where do people click? 2009 Adrime – Advanced Rich Media Technology

27 At what point in your animation do people click most often? Statistics | When do people click? 2009 Adrime – Advanced Rich Media Technology

28 Adrime | Contacts The Netherlands Keizersgracht EV Amsterdam Italy Via Olmetto Milano Adrime – Advanced Rich Media Technology


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