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For passionate only … First food and cooking platform in France Our community is connected, everywhere.

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Presentation on theme: "For passionate only … First food and cooking platform in France Our community is connected, everywhere."— Presentation transcript:

1 For passionate only … First food and cooking platform in France Our community is connected, everywhere

2 « Marmiton, je vous adore ! » « Marmiton, ma référence ! » Bon appétit ! A TAAAABLE !!! Au menu, ce soir … « Qu’est ce qu’on mange ce soir ??? Recettes TROP BON !!! MIAM J’adore !! UN REGAL EXTRA … HUUUMMMMM MMMMM … plein d’idées 250g d’épinards 1 litre de lait 30g de levure Un délice !!! Marmiton, for passionate only !

3 Core values Choose, prepare, dress Share Pleasure Generosity Respect Diversity for ever Accessibility More than 60K recipes on any device Sincerity Free conversations

4 Marmiton, favorite among competitors +3 points VS 2011 for marmiton

5 Marmiton, 8 reasons for 1 success 2. Discover Here and abroad 2. Discover Here and abroad 1.Recipes More than recipes posted by users and more than comments 1.Recipes More than recipes posted by users and more than comments 3. Tools Howtos, learns, games, surveys, converts… 3. Tools Howtos, learns, games, surveys, converts…

6 4. Marmiton Restos Find/suggest On iPhone 4. Marmiton Restos Find/suggest On iPhone 5. Magazine More than copys 5. Magazine More than copys 6. Videos More than 300 videos techniques One Minute Marmiton, Live on Marmiton 6. Videos More than 300 videos techniques One Minute Marmiton, Live on Marmiton Marmiton, 8 reasons for 1 success

7 7. Community Forum, Blogs, meetings… 7. Community Forum, Blogs, meetings… 8. Personal Create your own recipes book in 10 sec with Facebook connect) 8. Personal Create your own recipes book in 10 sec with Facebook connect)

8 Video is booming! Live Take a class With Marmiton team 1: - 2:30 Live Take a class With Marmiton team 1: - 2:30 2 Technics By level, by theme Technics By level, by theme 1

9 Video is booming! Minute Marmiton A place, a meal, a technic … Minute Marmiton A place, a meal, a technic … 4 Hangout marmiton For more ! Hangout marmiton For more ! 3

10 « Marmiton » on YouTube Fun, food and ideas : Marmiton original online content screenings supported by YouTube. 10,4 million vues subscribers

11 TABLETs MOBILE PRINT WEB Marmiton, a success story EVENTS Connected TV Social copys in France ( source : OJD PV 2012) 7,4 million VU in France* 5,8 M downloadss** 2 M marmitonautes per month** 1,4 M downloads** 0,9 M VU *** * Source : Nielsen, février 2013 ** source interne, mars 2013 *** Nielsen, Octobre Décembre fans Facebook 7000 followers 2000 abonnés Pinterest fans sur Google + Appli Marmiton sur Windows 8 2,5 M readers (source : Etude ONE, mars 2013) Chocolate recipes on any device

12 Chocolate is multidevice

13 Marmiton magazine : a good surprise N°1 2,5 M readers * Magazine trimestriel sold copys In France (OJD PV 2012) A female readership 66,2% women 35,7% mothers Average age : 41,7 y.o. Vs 47,4 years old Exclusive ** 1 reader out of 2 does not read another magazine * Etude AudiPresse ONE (janvier à décembre 2012) ** Source : Etude One 2012

14 > LIVE > « Open day » every month with marmitonauts > Events / PRMarmiton > A special FOOD Day on Oct Social 7000 followers Twitter fans facebook followers 1. Offline&Online events subs Marmiton.org : leader in social media 3. Newsletters subs A venir : Club des testeurs gourmands > recipes > More than comments Weekly Newsletter : subs Daily Newsletter : subs

15 Marmiton leader SupportsFebr 2013 Cuisine / Gastronomie (SousCat) Marmiton.org g.com Le Journal des Femmes Cuisine cuisineAZ.com Les Foodies Source: : Médiamétrie Netratings, février 2013

16 Marmiton leader Source: Google Analytics, Uniques visitors A growing audience

17 Women 19% 10% 13% W % 9%13% W % 14% 16% W % 12% 17% W % 13% 17% W over 50 23% 10% 14% W with kids 25% 14%19% W AB+ 24% 12%17% Marmiton, leader (in France) Source : Médiamétrie Netratings, février 2013, couverture en %

18 Internet Mobile (1) ComScore, July 2013 – WW – hybrid methodology / (2) Smart + Xiti, July 2013/ (3) OJD – DSH, 2012, Vente au numéro Tablet Press Books 43,9M UU (1) across the world In France Marmiton : First selective cooking magazine VAN (3) Marmiton is a master piece of aufeminin Group 21,7 M Users WW On apps and webmobile sites of aufeminin.com group (2) 5,9 M Users WW On apps and webmobile sites of aufeminin.com group (2)

19 Video (1)ComScore, July 2013 – France, Spain, Italy, UK, Germany Offline Social Media YouTube Connected TV Facebook fans Followers on Twitter Google + fans Followers Pinterest 36,3 M Videos viewed on aufeminin and Marmiton YT channels Marmiton and aufeminin apps on connected TV : LG, Samsung, Google TV, Neufbox SFR … 9000 Visitors In Visitors In ,3 video views In the world on the aufeminin player (1) Our community is always at the heart of creation …

20 We have more dreams Thank you


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