Presentation on theme: "Adapted from article on HowStuffWorks.com by Timothy Foster"— Presentation transcript:
1Adapted from article on HowStuffWorks.com by Timothy Foster How Ad Slogans WorkAdapted from article on HowStuffWorks.comby Timothy Foster
2What is a slogan?a distinctive cry, phrase, or motto of any party, group, manufacturer, or personsynonyms: catchword; catch phrase; motto
3Slogans Are Also Called… tags, tag lines, or taglines (USA)end lines, endlines, or straplines (UK)claims (Germany)signatures (France)pay-offs or payoffs (Netherlands)ADSlogans Unlimited calls them “slogos” (the slogan by the logo).
5Memorability! puns rhymes Jingles Every kiss begins with Kay.® Don’t get mad. Get GLAD.JinglesBahdap bop bah bahhhh… I’m lovin’ it.
6Includes a key benefit! Karry-Lite: Takes the 'lug' out of luggage. Polaroid: The fun develops instantly.
7Differentiate the brand! Sets the brand apart from the competition or shows its “uniqueness”:FedEx: When it absolutely, positively has to be there overnight.Bounty: The quilted quicker picker upper.Wendy’s: It’s better than fast food, it’s Wendy’s.
8Impart positive feelings! I’m lovin’ it!The best tires in the world have Goodyear written all over them.
9Should not be usable by a competitor! “Simply the best.” Over 25 companies are currently using this as their slogan!Hertz puts you in the driver’s seat cannot be used by any other rental car company.
10How many of the features of a “perfect slogan” do these slogans have? “You'll wonder where the yellow went when you brush your teeth with Pepsodent.”“Every kiss begins with Kay.”®