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How Ad Slogans Work Adapted from article on HowStuffWorks.com by Timothy Foster.

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Presentation on theme: "How Ad Slogans Work Adapted from article on HowStuffWorks.com by Timothy Foster."— Presentation transcript:

1 How Ad Slogans Work Adapted from article on HowStuffWorks.com by Timothy Foster

2 What is a slogan? a distinctive cry, phrase, or motto of any party, group, manufacturer, or person synonyms: catchword; catch phrase; motto

3 Slogans Are Also Called… tags, tag lines, or taglines (USA) end lines, endlines, or straplines (UK) claims (Germany) signatures (France) pay-offs or payoffs (Netherlands) ADSlogans Unlimited calls them slogos (the slogan by the logo).

4 What Makes the Perfect Slogan?

5 Memorability! puns – Every kiss begins with Kay. ® rhymes – Dont get mad. Get GLAD. Jingles – Bahdap bop bah bahhhh… Im lovin it.

6 Includes a key benefit! Karry-Lite: Takes the 'lug' out of luggage. Polaroid: The fun develops instantly.

7 Differentiate the brand! Sets the brand apart from the competition or shows its uniqueness: – FedEx: When it absolutely, positively has to be there overnight. – Bounty: The quilted quicker picker upper. – Wendys: Its better than fast food, its Wendys.

8 Impart positive feelings! Im lovin it! The best tires in the world have Goodyear written all over them.

9 Should not be usable by a competitor! Simply the best. Over 25 companies are currently using this as their slogan! Hertz puts you in the drivers seat cannot be used by any other rental car company.

10 How many of the features of a perfect slogan do these slogans have? You'll wonder where the yellow went when you brush your teeth with Pepsodent. Every kiss begins with Kay. ®


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