Tag Line 5 – 7 word length Easy to recall –Web Sites that Work
Mission Statement 30 Words or less that tell why you are in business –Helping local businesses and organizations grow financially stronger with proven web technologies.
Unique Selling Proposition Set you apart from the competition –Unrivaled Personal Service –Comprehensive Expertise –Vast Experience
Brand Image Your brand is what people say about you when you are not in the room. Jeff Bezos Amazon Customer testimonials Success stories –Friendly and highly responsive service
Relationship Marketing Building loyal lifetime mutually beneficial partnerships Turning prospects into customers, customers into repeat customers, and repeat customers into ambassadors Five phases: –Introduction –Comparison –Transaction –Reinforcement –Advocacy
Competitive Analysis Capitalize on competitor weaknesses Copy their strengths Differentiate from