3 Tag Line5 – 7 word lengthEasy to recall“Web Sites that Work”
4 Mission Statement 30 Words or less that tell why you are in business Helping local businesses and organizations grow financially stronger with proven web technologies.
5 Unique Selling Proposition Set you apart from the competitionUnrivaled Personal ServiceComprehensive ExpertiseVast Experience
6 Brand Image“Your brand is what people say about you when you are not in the room .” Jeff Bezos AmazonCustomer testimonialsSuccess storiesFriendly and highly responsive service
7 Relationship Marketing Building loyal lifetime mutually beneficial partnershipsTurning prospects into customers, customers into repeat customers, and repeat customers into ambassadorsFive phases:IntroductionComparisonTransactionReinforcementAdvocacy
8 Competitive Analysis Capitalize on competitor weaknesses Copy their strengthsDifferentiate from