Presentation is loading. Please wait.

Presentation is loading. Please wait.

Building Successful Ad Copy

Similar presentations

Presentation on theme: "Building Successful Ad Copy"— Presentation transcript:

1 Building Successful Ad Copy

2 Key Points Tagline Mission Statement Unique Selling Proposition (USP)
Brand Image Relationship Building Competitive Analysis WIIFM

3 Tag Line 5 – 7 word length Easy to recall “Web Sites that Work”

4 Mission Statement 30 Words or less that tell why you are in business
Helping local businesses and organizations grow financially stronger with proven web technologies.

5 Unique Selling Proposition
Set you apart from the competition Unrivaled Personal Service Comprehensive Expertise Vast Experience

6 Brand Image “Your brand is what people say about you when you are not in the room .” Jeff Bezos Amazon Customer testimonials Success stories Friendly and highly responsive service

7 Relationship Marketing
Building loyal lifetime mutually beneficial partnerships Turning prospects into customers, customers into repeat customers, and repeat customers into ambassadors Five phases: Introduction Comparison Transaction Reinforcement Advocacy

8 Competitive Analysis Capitalize on competitor weaknesses
Copy their strengths Differentiate from

9 WIIFM Benefits Incentives

Download ppt "Building Successful Ad Copy"

Similar presentations

Ads by Google