3Tag Line5 – 7 word lengthEasy to recall“Web Sites that Work”
4Mission Statement 30 Words or less that tell why you are in business Helping local businesses and organizations grow financially stronger with proven web technologies.
5Unique Selling Proposition Set you apart from the competitionUnrivaled Personal ServiceComprehensive ExpertiseVast Experience
6Brand Image“Your brand is what people say about you when you are not in the room .” Jeff Bezos AmazonCustomer testimonialsSuccess storiesFriendly and highly responsive service
7Relationship Marketing Building loyal lifetime mutually beneficial partnershipsTurning prospects into customers, customers into repeat customers, and repeat customers into ambassadorsFive phases:IntroductionComparisonTransactionReinforcementAdvocacy
8Competitive Analysis Capitalize on competitor weaknesses Copy their strengthsDifferentiate from