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Building Successful Ad Copy. Key Points Tagline Mission Statement Unique Selling Proposition (USP) Brand Image Relationship Building Competitive Analysis.

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Presentation on theme: "Building Successful Ad Copy. Key Points Tagline Mission Statement Unique Selling Proposition (USP) Brand Image Relationship Building Competitive Analysis."— Presentation transcript:

1 Building Successful Ad Copy

2 Key Points Tagline Mission Statement Unique Selling Proposition (USP) Brand Image Relationship Building Competitive Analysis WIIFM

3 Tag Line 5 – 7 word length Easy to recall –Web Sites that Work

4 Mission Statement 30 Words or less that tell why you are in business –Helping local businesses and organizations grow financially stronger with proven web technologies.

5 Unique Selling Proposition Set you apart from the competition –Unrivaled Personal Service –Comprehensive Expertise –Vast Experience

6 Brand Image Your brand is what people say about you when you are not in the room. Jeff Bezos Amazon Customer testimonials Success stories –Friendly and highly responsive service

7 Relationship Marketing Building loyal lifetime mutually beneficial partnerships Turning prospects into customers, customers into repeat customers, and repeat customers into ambassadors Five phases: –Introduction –Comparison –Transaction –Reinforcement –Advocacy

8 Competitive Analysis Capitalize on competitor weaknesses Copy their strengths Differentiate from

9 WIIFM Benefits Incentives


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