2 What Blackboard Provides How Blackboard Works With You AgendaIntroductionThe Company and the CommunityWhy BlackboardProduct StrategyWhat Blackboard ProvidesProduct Capabilities and FeaturesHow Blackboard Works With YouServicesSummary and DiscussionNext Steps
3 The Company and the Community IntroductionThe Company and the Community
4 Addressing the Issues The Challenge: The Solution: “At the 63,000-student Dallas County Community College District in Texas, a 12% budget cut is making it tough to provide enough classes to meet a 20% jump in enrollment since 2001”.“A vanguard of colleges has begun to grapple with the problem and is winning what amount to big productivity gains through technology.”
6 The Blackboard Community Client Advisory BoardsRegional User GroupsListserveUsers ConferenceDeveloper CommunityBehind the Blackboard
7 Blackboard’s Mission: Bb Mission and VisionBlackboard’s Mission:To transform the Internet into a powerful environment for the education experienceBlackboard’s Vision:To improve the educational experience for students, teachers and researchersWhile our mission is about a destination, our vision for getting there is all about people and the outcomes important to them and how we impact their educational possibilities.
9 The Networked Learning Environment A true networked learning environment exists when any student or teacher can:view instructional contentcollaborate with educatorsevaluate academic performanceaccess any learning resources at any timeto achieve their educational objectives.
10 The Path to the Networked Learning Environment INSTITUTIONAL GROWTHEXPLORATORYSUPPORTEDSTRATEGICMISSION CRITICALTRANSFORMATIVE: THE NETWORKED LEARNING ENVIRONMENTCourse web sitesCommercial enterprise course management systemOnline courses, organisations and institutional services integrated with back-office systemsA full online campus with learning communities and shared digital content resourcesWhen any student or teacher can view instructional content, collaborate with educators, evaluate academic performance and access learning resources at any time to achieve their educational objectives.Phase IPhase 2Phase 3Phase 4Phase 5TIME
11 The Faculty Benefits of a Networked Learning Environment INSTITUTIONAL BENEFITSEXPLORATORYSUPPORTEDSTRATEGICMISSION CRITICALTRANSFORMATIVE: THE NETWORKED LEARNING ENVIRONMENTStudent Centred LearningAccess to High Quality ContentInstructor EfficiencyAnytime / Anywhere AccessPhase IPhase 2Phase 3Phase 4Phase 5TIME
12 Common Community Problems When Trying to Achieve a Networked Learning Environment Too Much InformationInstitutions have to SPAM their faculty and studentsToo many online sources of information – most with unique passwordsToo Little CommunicationServices offered only in-person during normal business hoursDistance and commuter students disconnected from the communityUnder-utilised mentors, advisors and students communitiesLearning without PersonalisationOnline learning communities lack unique look and feelDisciplines are unique but online learning is the sameCommerce MayhemMany departments have no online purchasing of required academic products and servicesDepartments have dozens of distinct insecure, complex and costly solutions
13 What Blackboard Provides Product Capabilities and Features
14 Enables institutions to connect users to vibrant online communities, deliver targetted content to diverse user groups and incorporate e-Commerce in the learning experience.
15 Blackboard Community System Capabilities by Benefit ANYTIME ANYWHERE ACCESSINSTRUCTOR EFFICIENCYACCESS TO HIGH QUALITY CONTENTSTUDENT CENTRED LEARNINGPortal Web ServicesMulti-Institution MgmtWireless / PDAe-Commercee-MarketplaceEnterprise ScalabilityMulti-Language SupportStandardsBuilding BlocksSystem IntegrationChannels / ModulesRole-based Info DeliveryCommunity Building Tools
16 Anytime, Anywhere Access: Portal Web Services Self-contained portal and/or service provider to multiple institutional portalsCentral point of access for academic and administrative activities
17 Anytime, Anywhere Access: Multi-Institution Branding and Management Each schools can be given their own domain and look-and-feelEach department can be given their own domain and look-and-feelEach group can be given their own domain and look-and-feel.Delegated Administration allows System Admins to assign administrative tasks to various individuals or groups
18 Anytime, Anywhere Access: Wireless / PDA Access course and portal information through a wireless device or a PDAOffline viewing ofAnnouncementsCalendar itemsTasksGradesContentother information
19 Anytime, Anywhere Access: e-Commerce Charge for items via a student’s campus card or credit card includingServicesEventsMerchandiseCoursesOrganisation membershipOther itemsView their one-card account balance, transaction history and deposit funds (when using Bb Transaction System)
20 Anytime, Anywhere Access: e-Marketplace Online storefrontAccepts Visa / MasterCard / Discover / AMEX and campus one-cardCreate unified online campus shopping environmentDelegate to multiple vendors
21 Anytime, Anywhere Access: Enterprise Scalability Proven ability to scale to hundreds of thousands of active usersSupports additional application servers to allow the implementation to grow with adoption
22 Anytime, Anywhere Access: Multi-Language Support Enables institutions to run multiple languages on the same systemSupports foreign language courses and studentsSupports most European Languages as well as multi-byte character sets such as Japanese and Chinese
24 Anytime, Anywhere Access: Building Blocks (Open APIs) Free software development kit (SDK)Documented application programming interfaces (APIs).Create new functionality or integrate external systems with Blackboard products.
25 Instructor Efficiency: System Integration Integrates with:Student information systemsAuthentication systemsBack-office systems
26 Access to High Quality Content: Channels / Modules Deliver regularly updated headlines and content to usersIndividual users can customise their personal web pagesAvailability of modules is role-basedDeliver over 100 modules and channelsBuild an unlimited number of additional ones
27 Access to High Quality Content: Role-based Information Delivery An undergraduate student,Targetted delivery of information and content based on institution role including:Portal tabsModulesChannelsToolsCoursesOrganisationsa Biology undergraduate student,a faculty member,or faculty on another campus.
28 Student Centred Learning: Community Building Tools Campus organisationsStudent or faculty associationsCommunity website creationCommunity communicationsDevelopment and management can be assigned to individual users or groups.
30 Educational Technology Lifecycle 12Implementation(Design, Develop, & Test)Technical infrastructureSystem integration TrainingSupportMarketing and promotionCustomisationsSystem admin. processes343SelectionAssemble Project TeamDefine RequirementsRFI & RFPProof of Concept/DemonstrationPilot Programme14The deployment of Education Technologies, and successful achievement of the phase requirements are optimised with a structured, staged approachIteration of a single approach is the key to well-managing increased movement along the Educational Technology Framework adoption pathMonitoring & AssessmentMonitor adoption and useEvaluate strategic goalsManage risksDocument costsAssess operational maturityProcurementFinalise contract & proposalObtain legal approvalObtain executive approval2
31 Implementation Approach Assessment4Implementation3Procurement2Selection1Technical infrastructureSystem integration TrainingSupportMarketing and promotionCustomisationsSystem admin. processesMonitor adoption and useEvaluate strategic goalsManage risksDocument costsAssess operational maturityFinalise contract & proposalObtain legal approvalObtain executive approvalAssemble Project TeamDefine RequirementsRFI & RFPProof of ConceptDemonstrationPilot ProgrammeDesignDevelopQA/TestDeploy/SupportMarketing and promotionSystem admin. ProcessesCapacity ObjectivesTraining designSupportInfrastructure designIntegrationOrganisational DesignBusiness Process RequirementsPedagogicalFunctional and quality testingSoftware StagingReadiness testingOrganisational Prototyping and work plansIntegration methodologyIterative customisation developmentSystems stagingOrganisational RoadmapInfrastructure ops go-liveDocumentationError capture / remediationTrainDeploy supportPeriodic reviewEscalation capabilityInitiate communication campaign
32 Blackboard ServicesBlackboard ConsultingBlackboard TrainingBlackboard ASPBlackboard Support
33 Blackboard Services: Consulting Strategic Planning:Establishing vision and objectivesNeeds analysisConstituent profiling and communication goalsStrategic roadmap that includes best practicesImplementation Services:Functional mapping of organisation’s constituents to key institution rolesAssigning administrator roles and establishing institutional brandingTailoring tabs and modulesUser interface designProject management and testingCustomisation Services
34 Blackboard Services: Training Blackboard Community System AdministrationReviews the portal-related tools and settings accessible through the System Control Panel and describes the distributed administration features of the application as well as the procedures for managing roles, assigning tabs and importing and exporting portal modules.Blackboard Community System EssentialsProvides educators, administrators and students with all the knowledge required to build online communities, manage information exchange and deliver portal-based information and services. This workshop can be tailored to meet the needs of clients with both customised and non-customised portal implementations.
35 Blackboard Services: ASP Blackboard ASP Statistics:350+ Customers3 Million+ Users in our Systems500,000+ Courses1,000+ Servers11 Terabytes of Storage Capacity and Growing7 Terabytes of Data Transferred Daily72,000,000+ HTTP Requests Served Per Day99.7% or Better Uptime GuaranteeASP Benefits:ReliabilitySecurityScalabilityFully Managed ServicesLower Costs than Self-Hosted
36 Blackboard Services: Support Types of Support:System Administrator SupportFaculty and Student SupportPremium SupportSupport Benefits:Dedicated Technical Support Manager24 hour supportToll free numberAccess to Behind the Blackboard, the web-based support solutionSurveys, newsletters and other client communicationClient service reviewsFour global support locations“You and your staff quickly responded to the problem and understood its importance. The service we received this week in response to this issue was exemplary. You really care about your product and your customers.” Larry McGrath, University of California Riverside "I simply can't be happier with the level of quality support that I'm receiving from Blackboard right now!“ Eric Kunnen, Grand Rapids Community College
38 The Blackboard Community System Client Goal:Achieve a Networked Learning EnvironmentClient Benefits:Anytime Anywhere AccessInstructor EfficiencyAccess to High Quality ContentStudent Centred LearningBlackboard Solution:ConnectionsPersonalisatione-Commerce
39 The Blackboard Advantage The Largest e-Learning Community of Practice2,000+ clients in 60 countriesMultiple independent lists, user groups, conferencesExceptional Services and SupportEnd to end services including strategic planning, integration customisation, training, ASP hosting and Support.Dedicated Technical Support Managers and Account ManagersVision and ExperienceUnderstanding of how institutions are trying to achieve a Networked Learning EnvironmentUnderstanding the challenges institutions face as community building and portal tools become mission critical