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Cultural Variance as a Challenge to Global Public Relations A Case Study of the Coca-Cola Scare in Europe Hella Heiderich Juliane Arndt
Structure cultural variability uncertainty avoidance and power distance -> how this affects the reaction of the public to a crisis example: Coca-Cola incident
Cultural variability Globalization -> cross-national conflict shifting Opportunities / challenges for PR
Understand different reactions Uncertainty avoidance Power distance (Hofstede)
Affection on communication Low certainty avoidance = no communication High certainty avoidance = communication High PDI = trust in leaders
Coca-Cola scandal 1999, Belgium School kids drank coke and got ill Coca-cola did not accept any responsibility After 9 days the CEO tried to solve the problem;
What happened? low power distance and low uncertainty avoidance = USA Complex cultural variations in Europe
Hofstede’s Model Implications of Cultural differences for doing business globally Disney in France Chapter 3 Learning Objectives.
1 Management Communications and Intercultural Contexts Zeenat Jabbar.
Globalization & Organizational Structure. Entering the Global Market Why Go Global? Why Go Global? Economies of scale Economies of scale Economies of.
Cultural Differences What makes cultures different? Why causes cultural differences problems?
Culture and Management. 2 from 26 Table of Contents.
Geert Hofstede 4 Dimensions of culture: Power Distance Individualism vs Collectivism Masculine vs Feminine cultures Uncertainty Avoidance.
Ch 4. Social and Cultural Environments Society, Culture, and Global Consumer Culture High- and Low-Context Cultures Hofstede’s Cultural Typology The Self-Reference.
HSA 171 CAR. 1436/6/9 Decision Making Conditions. Behavioral Influences individual Decision Making. 3.
Cross-Cultural Leadership and Diversity 14-1Copyright© 2013 Pearson Education Leadership in Organizations.
CHAPTER 4 GLOBAL HUMAN RESOURCE MANAGEMENT. Chapter 4 GLOBAL HUMAN RESOURCE MANAGEMENT Human Resource Management, 9E Mathis and Jackson © 2000 South-Western.
Internal Investigations: What you need to know Tim Bobak.
Conflict Management in A Diverse Organization Diversity & Inclusion Month March 12 12:30 pm – 2 pm Camilo Azcarate Manager, Office of Mediation Services.
The Global Context LECTURE 5 Culture in a Global Context 2.
The Nature of Groups Ch. 8. What is a group? “a small collection of people who interact with each other, usually face to face, over time in order to reach.
MGT 538 Entire Course FOR MORE CLASSES VISIT MGT 538 Week 1 Individual Assignment Communicative Styles Comparison Worksheet MGT 538.
1 McGraw-Hill/Irwin Copyright © 2010 by The McGraw-Hill Companies, Inc. All rights reserved. International Business Negotiation.
“Jesus” TAO and Project Management Cultural Relevance of the Tao in Construction Project Management Tao and Dimensions of Culture of Hofstede (1991) Tao.
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Managing Globally BA 105 Section 11. Cultural Value Dimensions: Power Distance Low power distance Inequality in society should be minimized. Superiors.
© Boardworks of 8 World War I A Half-Century of Crisis and Achievement (1900–1945) To enable the animations and activities in this presentation,
Management Organisations – Groups and Teams. Useful vocabulary group forming stage storming stage norming stage performing stage adjourning stage role.
CHAPTER ELEVEN International and Cross-Cultural Negotiation McGraw-Hill/Irwin Copyright © 2011 by The McGraw-Hill Companies, Inc. All rights reserved.
Inter-cultural Conflicts: National and Global Rights Mediation & Conflict Resolution.
EDJ1 Consumer Behavior: Converging or Diverging? Eugene D. Jaffe.
Chapter 13 International Human Relations. 2 Learning Objectives 1)Discuss the four major reasons why businesses become multinational companies. 2)Identify.
Power Distance https://store.theartofservice.com/the-power-distance-toolkit.html.
Bell Ringer Today’s BellRinger is NOT on the BELLRINGER paper! Do the VOCABULARY BUILDER / SECTION QUIZ worksheet.
By: Kevin Ferrone Bob Cardarelli Linda Carter Globalization Expansion of Balk Inc.
Creative leadership and intercultural understanding Creative leadership and intercultural understanding.
What do we know? What can we do?. Phases of Intercultural Sensitivity Ethnocentric Ethnorelative Language that predominantly denies the recognition or.
16-1 McGraw-Hill/Irwin ©2006 The McGraw-Hill Companies, Inc., All Rights Reserved CHAPTER SIXTEEN International and Cross-Cultural Negotiation.
The Council for Economic Global Affairs. The Council For Economic Global Affairs Presented by the Collaborative Leadership Council – Bran’Arla Johnson,
Diversity in the Workplace Sherri Johnson. Overview How Diverse Are We and Why Is Diversity Important? Types of Diversity Laws and Executive Orders Prohibiting.
9.1: Gender and Power Distance in Spanish Speaking Cultures Unit 9: Gender Relations.
How to Make a Statement. What is a Vision Statement? “A guiding image of success” (Allison & Kaye, 2005) What does success LOOK like?
Conflict: Why are the people of ___________ fighting their leader(s)?
PEOPLE RESOURCING Chapter Two The Competitive Environment.
Intercultural Communication Terminology Cultural pattern High context communication Power distance Low context communication Cultural Patterns is communication.
The Cultural Environments Facing Business Chapter 2.
1 Work in the 21 st Century: An Introduction to Industrial- Organizational Psychology by Frank J. Landy & Jeffrey M. Conte, 2/e.
Chapter 7 Consumer Behavior in the International Context.
Nationality and Identity Issues in Conflict Management Maria Claudia Solarte-Vasquez Tarmo Tuisk
Extra credit opportunity Presentations on a country or a region (even a town/city in U.S.) some other subject in global business An especially good.
Managing and Developing Talent ‘Every small thing we do habitually is an expression of who we are’
3.5 – Solving Systems of Equations in Three Variables.
+ risk management 101 measuring, managing & monitoring risk: a km approach kmworld09
The Individual and the Group Cross-Cultural Understanding.
“Socio-Cultural Capacity Building” A Window to Future Integrated Management.
Chapter 5 Values and Attitudes. Topics What are values? Occupational Differences in Values Values Across Cultures Implications of Cultural Variation What.
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