1. Trade Shows USA Pears USAEDC

2. Trade Shows Asia Fruit Logistica World Food Moscow PMA Fruit Logistica ANTAD APAS – Sao Paulo Retailers Association Middle East Fruit Congress

3. Trade Show -- Criteria Annual shows / Need to have a presence Part of our trade outreach strategy –Pre-season meeting –In-season meetings –End-of-season meetings Regional / specific market importance

4. Trade Show Results # of visitors # of meetings with key trade contacts # of new contacts # of shippers attending the show

5. Trade Shows Vital component of the longer-term strategy Launch / introduce –Varieties –Concepts (Conditioned pears) –New Programs (i.e. ABCs of Fruits and Vegetables)

6. Trade Shows – Cooperation Allows for greater cooperation with other groups –Fruit Logistica –ANTAD Create events around the trade show for key trade contacts Bring buyer groups to PMA

7. Gimmicks…

8. Gimmicks…