Presentation on theme: "Trade Shows USA Pears USAEDC. Trade Shows Asia Fruit Logistica World Food Moscow PMA Fruit Logistica ANTAD APAS – Sao Paulo Retailers Association Middle."— Presentation transcript:
Trade Shows Asia Fruit Logistica World Food Moscow PMA Fruit Logistica ANTAD APAS – Sao Paulo Retailers Association Middle East Fruit Congress
Trade Show -- Criteria Annual shows / Need to have a presence Part of our trade outreach strategy –Pre-season meeting –In-season meetings –End-of-season meetings Regional / specific market importance
Trade Show Results # of visitors # of meetings with key trade contacts # of new contacts # of shippers attending the show
Trade Shows Vital component of the longer-term strategy Launch / introduce –Varieties –Concepts (Conditioned pears) –New Programs (i.e. ABCs of Fruits and Vegetables)
Trade Shows – Cooperation Allows for greater cooperation with other groups –Fruit Logistica –ANTAD Create events around the trade show for key trade contacts Bring buyer groups to PMA
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