1. Building Representatives as Worksite Leaders Our mission for 2011-2012

2. What do we want our Union to be? Turn to your neighbor and develop a list of what you want.

3. How did we do? visionary and inspiring issues-driven member-centered open and democratic proactive highly visible high involvement prepared for mobilizationPOWERFUL

4. 4 Our organizing challenge... BRs should be known for their: 4 ENTHUSIASM INVOLVEMENT COMMITMENT

5. 5 Simply defined... Organizing is... …the process of turning potential members into members, members into activists, activists into leaders.

6. …most successful when led as a, focused on and built on Organizing is... continuous process person to person, Issues, relationships and experiences.

7. Effective Organizing Requires Effective BRs (You!) 7

8. You are the key to overcoming... 8 Fear A lack of understanding about the power of united action. Isolation and indifference. A sense of futility about the future.

9. Transactional Transformational Rational Benefits, services Passive Marketing, sales Talking, selling Event Union is protection Members join the union Customer Psychological Issues Active Relationship, experience Listening, connecting Ongoing activity Union is power Members take a stand! Unionist 9

10. Questions? Comments?