1. SusunanPengurusPenentuKebijakan BPPI (Keppres No 148/M Tahun 2011): Ketua: K.RAY. Dra. Sarwo Budi WiryantiSukamdani, CHA (Persatuan Hotel danRestoran Indonesia ) WakilKetua: Bernada Sukma Harahap (Asosiasi Perusahaan Perjalanan Wisata Indonesia) Sekretaris: RetnoKusumayanti, S.Sos, MH (Hotel Human Resources Manager Association) Anggota: 1. Drs. H. DidienJunaedy (DPP Gabungan Usaha WisataBaharidanTirta ) 2. Drs. Jaya Purnawijaya, MM (DPP PerhimpunanObyekWisata Indonesia) 3. Drs. I Nyoman Kandia (HimpunanPramuwisata Indonesia ) 4. Tengku Burhanuddin, SE ( ASOSIASI PENERBANGAN ) 5. Dr.Ir.H.Krishna Nur Pribadi, M.Sc, M.Phil (AKADEMISI ) 6. Drs. Ec. HermawanKartajaya, M.Sc, FCIM (PAKAR) 1 Indonesia Tourism Promotion Board (ITPB)

2. Strategic Plan for Indonesia Tourism Promotion Board (ITPB) Presenting the Wonders 2

3. Contents  Background. Vision and mission based on law # 10 / 2009  Strategic – Partnership (2011-2015): Vision, Mission, and Values  Vision and Mission (2011-2015)  VALUES (2011-2015)  Key Strategies (2011-2015)  3 Key Initiatives / Programs (2011-2015)  Logo 3 Indonesia Tourism Promotion Board (ITPB)

4. VISION based on Law # 10 /2009 Vision To become Credible –partner of Government of Indonesia and capable to coordinate main stakeholders in promoting Indonesia Tourism 4 Indonesia Tourism Promotion Board (ITPB)

5. MISSION: based on law # 10/2009 Mission 1. To enhance the positive image of tourism in Indonesia. 2. To increase in tourist arrivals and foreign exchange earnings significantly. 3. To increase domestic tourist visits and spending significantly. 4. To mobilize sources other than government budgetin line with laws. 5. To conduct research in tourism development and tourism business. 5 Indonesia Tourism Promotion Board (ITPB)

6. Strategic – Partnership (2011-2015) Government of Indonesia Ministry of Tourism & Creative Economy Indonesia Tourism Promotion Board Official Private Based- Institution FacilitateGDPEconomyBusinessEquityGrow DevelopMan-MadeCultureTalentCreativityCommercialize PreserveGod-MadeNatureSocietySustainabilityExpose MacroStrategic - PartnershipMicro Wonderful Indonesia:Presenting the Wonders VISION – MISSION - VALUES Citizenship Respon- sibilities Trust- worthiness Respect 6 Indonesia Tourism Promotion Board (ITPB)

7. Vision (2015) To become The strategic –partner of Government of Indonesia In promoting Indonesia Tourism for enhancing the equity, creativity, and sustainability to its main stakeholders 7 Indonesia Tourism Promotion Board (ITPB)

8. MISSION: WHAT BUSINESS ARE WE IN? Mission (2015) 1.To grow the equity of Indonesia Tourism business in the dynamic economic landscape 2.To commercialize the creativity of Indonesia Tourism talents in the new wave cultural paradox 3.To expose the sustainability of Indonesia Tourism Society in the endangered natural-setting 8 Indonesia Tourism Promotion Board (ITPB)

9. VALUES: WHAT CORE PRINCIPLES THAT WE MUST APPLY? VALUES TRUST- WORTHINESS “To ensure total integrity in every efforts” RESPECT “To honor others In every interactions “ Responsibility “To be accountable to every activities ” CITIZENSHIP “To show national-duty in every initiatives” 9 Indonesia Tourism Promotion Board (ITPB)

10. Key Strategies (2011-2015) GrowCommercialize CREATIVE TOURISM LOW-SEASON TOURISM GREEN TOURISM Explore Sustainability Business Talent 1.FOCUS: No over promise 2.COMPLEMENT: To the Ministry (of Tourism & Creative Economy) 3.UNIQUE: Own initiatives 4.PLATFORM: For key stakeholders 5.LEVERAGE: Limited Resources Dir-Gen MARKETING Dir-Gen CREATIVE ECO Dir-Gen DESTINATION Key Stakeholders 10 Indonesia Tourism Promotion Board (ITPB)

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23. Terimakasih 23 RapatPertamaPembentukanKetua, WakilKetuadanSekretaris, Senin 31 Oktober 2011