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Material elaborado para utilização exclusiva nos cursos do IBGC. Leonardo Viegas Cairo, May 4, 2009 Training Directors - The.

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Presentation on theme: "Material elaborado para utilização exclusiva nos cursos do IBGC. Leonardo Viegas Cairo, May 4, 2009 Training Directors - The."— Presentation transcript:

1 Material elaborado para utilização exclusiva nos cursos do IBGC. Leonardo Viegas Cairo, May 4, 2009 Training Directors - The Brazilian experience -

2 Material elaborado para utilização exclusiva nos cursos do IBGC. Agenda TRAINING DIRECTORS: THE BRAZILIAN EXPERIENCE  Target audience  Design of training courses  Successes and failures of initial training courses  Challenges faced in delivering training programs  Range of training programs offered  Cost and revenues generated by training programs  Role of the IBGC board’s training committee.

3 Material elaborado para utilização exclusiva nos cursos do IBGC. Target Audience o Different audience than in MBA and Law Schools o Non-listed as well as listed companies o All corporate governance players Shareowners/shareholders Heirs/successors Directors Retiring executives Pension fund analysts Auditors o Varied age groups and backgrounds. EARLY CHOICES

4 Material elaborado para utilização exclusiva nos cursos do IBGC. Design of Training Courses o Practical, case-based classroom discussions o Teaching by CG practitioners for enhanced credibility o Volunteer lecturers and borrowed classrooms in the beginning o No foreign jargon and slogans o Punctuality and dress code as in boardroom practice o Independence through financial sustainability. STRATEGIES FOR AN UNIQUE SELLING PROPOSITION

5 Material elaborado para utilização exclusiva nos cursos do IBGC. 5 WHAT IS CORPORATE GOVERNANCE? (example of a practical approach)

6 Material elaborado para utilização exclusiva nos cursos do IBGC. Empresário FinanceMarketingOperations Command and control management The Boss 6

7 Material elaborado para utilização exclusiva nos cursos do IBGC. 7 Board of DirectorsFiscal Council Owners CEO FinanceMarketingOperations Independent Auditors Corporate Governance x Management “Management” “Governance” CEO Committees

8 Material elaborado para utilização exclusiva nos cursos do IBGC. Successes and failures FAILURES o Direct mailing not effective o Very few students in first year o Patchwork of lectures, no common message o Occasional conflicts of interest o Mixed results of volunteer contributions (no free lunch). 8 SUCCESSES o Personal commitment of well-known business leaders o Synergies with other IBGC events o The IBGC Code of Best Practices (1999) and the OECD Principles (2000) o Launch of the Novo Mercado (a new stock exchange listing) in 2001 o The 2003 Latam ToT program (GCGF/CIPE and Yale University) o The 2009 CG Board Leadership Resources Kit.

9 Material elaborado para utilização exclusiva nos cursos do IBGC. Challenges faced in delivering training programs o Focus on governance, not on management issues o Implementation of a no-soliciting policy for teachers o Lack of communication skills by some teachers o Updating course content and format o No debate of political issues and public governance o Promotion of in-company programs. 9

10 Material elaborado para utilização exclusiva nos cursos do IBGC. 10 Code of conduct for members

11 Material elaborado para utilização exclusiva nos cursos do IBGC. Range of training programs offered CourseHoursPrice US$US$/h Director training Family companies Financial control CG Tools Code of best practices Board Case (role play) Advanced course In-company courses: US$ 818/hour plus expense Total of students since 1998

12 Material elaborado para utilização exclusiva nos cursos do IBGC. 12 Director course 26 editions since % of course revenues in hours (8 days) over 4 months Average student age: 49 IBGC accreditation Program launched in March 2009

13 Material elaborado para utilização exclusiva nos cursos do IBGC. 13 IBGC Members and students Student average age: Director course 49 Other courses ~ 45 Occupation: Owner/Director 20% C-level executive 38% Other 42%

14 Material elaborado para utilização exclusiva nos cursos do IBGC. 14 Training of Trainers in IBGC classroom

15 Material elaborado para utilização exclusiva nos cursos do IBGC. New Headquarters in sq. mts. Library 1 boardroom 1 classroom/ meeting room More comfort for members Own classoom More committee members More comfortable and pleasant workplace

16 Material elaborado para utilização exclusiva nos cursos do IBGC. Cost and revenues generated by training programs 16 Revenues US$ Membership fees Monthly events Course fees Annual Congress Sponsors Total IBGC revenues Course fees in %58%56%47%45%48%40%38%49%55%

17 Material elaborado para utilização exclusiva nos cursos do IBGC. Role of the IBGC training committee 17 o Initially operational, now “consulting board” role o All-volunteer members o Evaluation of current course offerings o Benchmarking of local and international initiatives o A channel for IBGC member engagement o Recommendations of new programs and contents.

18 Material elaborado para utilização exclusiva nos cursos do IBGC. 18 QUESTIONS ?

19 Material elaborado para utilização exclusiva nos cursos do IBGC. Protection of minority shareholders A management tool Business ethics Conflict of agency New stock exchange listing rules Sarbanes- Oxley act A new control system (IFRS) Corporate Governance What is Corporate Governance? 19

20 Material elaborado para utilização exclusiva nos cursos do IBGC. 20 Brazilian Institute of Corporate Governance Non-governmental organization Not-for-profit Founded in 1995 Dedicated to the development and promotion of Corporate Governance in Brazil Headquartered in São Paulo, with chapters in PR, RJ and RS

21 Material elaborado para utilização exclusiva nos cursos do IBGC Code of Best Corporate Governance Practices

22 Material elaborado para utilização exclusiva nos cursos do IBGC. Events Monthly breakfasts and luncheons  SP – 756 people (8 meetings + annual awards)  PR – 292 people (6 meetings)  Rio – 280 people (4 meetings)  South – 171 people (6 meetings) Forum of Debates (SP)  4 meetings  131 members

23 Material elaborado para utilização exclusiva nos cursos do IBGC. Annual Conferences

24 Material elaborado para utilização exclusiva nos cursos do IBGC. Theme Agenda Brazilian Corporate Governance Model 2005 – The Stakeholders’ View 2006 – Board Effectiveness 2007 – Sustainability and Governance 2008 – Ownership Structures

25 Material elaborado para utilização exclusiva nos cursos do IBGC. 25 Surveys and publications

26 Material elaborado para utilização exclusiva nos cursos do IBGC. Research and Knowledge Center English version of the book “Corporate Governance at Family Companies – Highlights in Brazil” (hard copy in 2008) ISE/Bovespa Board compensation and structure Assessment of board members and boards Privately-held family companies Sustainability Examination Guide Corporate Governance at Swedish multinational subsidiaries in Brazil Valor Econômico – Special Section on Corporate Governance

27 Material elaborado para utilização exclusiva nos cursos do IBGC. Annual Awards

28 Material elaborado para utilização exclusiva nos cursos do IBGC. 28 Publications by committees

29 Material elaborado para utilização exclusiva nos cursos do IBGC. 29 Policy paper “The board members’ independence – Best Practices and Article 118 of Corporate Law” The need to align paragraphs 8 and 9 of Article 118 to good corporate governance practices, enabling the board of directors to remain independent

30 Material elaborado para utilização exclusiva nos cursos do IBGC Strategic Planning ProjectActionsStatus Department of studies and development of ideas Center for Research and Knowledge, Governance Sections, Surveys Implemented Assessment system for corporate governance practices The IBGC Corporate Governance Award Implemented Educational program on corporate governance A diversity of CoursesImplemented Debates with quality partnerships Debate Forum and non- academic partnerships Implemented Efficient information technology Internal technology updated, new website Implemented Internal committees with intensive member participation Membership CommitteesImplemented Library, auditorium, meeting rooms, and rooms equipped with audio-visual resources Expansion of headquarters on the 19th floor Implemented

31 Material elaborado para utilização exclusiva nos cursos do IBGC Strategic Planning ProjectRecommendationsStatus Certification system for board members Creation of a structure to enable certification, and redesign of board member database Project approved by the board Structure of distance-learning courses Development of a web-based (e- learning) pilot, hiring specialized providers Project approved by the board Differentiated levels of Corporate Governance at privately-held companies; Guide to privately-held companies, course, research, creation of a specific committee Project approved by the board Identifying opportunities and seeking to influence ongoing legislation Legislative lobbying group (LLG), hiring specialized outsourced company Project approved by the board Extensive communications plan New websites, new newsletter, new media service, communications and public relations Implemented

32 Material elaborado para utilização exclusiva nos cursos do IBGC. To be a reference in Corporate Governance, contributing to a sustainable corporate performance, and influencing society agents toward greater transparency, justice, and responsibility. IBGC’s Purpose


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