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Published byBrianna Skinner
Modified over 3 years ago
Everything I need to know about briefing* I learned from stand-up comedy. *AND OTHER STUFF
1 Prolific use of the F word* *FOCUS
2 Paint a picture for your audience
3 Interact with your audience
Take a shot every time the planner speaks in a metaphor Conduct an impromptu brainstorm so no one notices youre unprepared Tell your audience to close their eyes and imagine a future without QR codes (i.e. Nap) TIPS FOR ENGAGEMENT
FIVE IGNORE ALL OF THE RULES
Key Metrics of Success STAND UP COMEDYBRIEFING Laughter in all of its forms Creatives dont want to hurt me and/or Theyre excited to work
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