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Reaching out to society Thinking "outside in" and how to use your online profile for utilisation. 26-10-12 Mirko Lukacs

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Presentation on theme: "Reaching out to society Thinking "outside in" and how to use your online profile for utilisation. 26-10-12 Mirko Lukacs"— Presentation transcript:

1 Reaching out to society Thinking "outside in" and how to use your online profile for utilisation Mirko Lukacs Ivo Plakman 2

2 Which dot reaches the star?

3 Why reach out? Connect research with society Improve societal value of research Make knowledge work Research funding Scientific relevance and innovation Inspiration and ideas Reaching out to society – Mirko Lukacs, Ivo Plakman

4 Bridging the gap… Researcher perspective Great research! Top quality! Fine publications! Fine colleagues! Call me!!! Market perspective R&D needs Open innovation What’s useful for us? Academic black box Who to call??? Reaching out to society – Mirko Lukacs, Ivo Plakman

5 First steps 1.Identify utilisation opportunities 2.Identify Interest group & stakeholders 3. Reach out! Reaching out to society – Mirko Lukacs, Ivo Plakman

6 Visibility & Utilisation Your research utilisationvisibilityutilisationvisibiity Reaching out to society – Mirko Lukacs, Ivo Plakman 7

7 Professor van Beeck Calkoen (1772 – 1811); visible online Reaching out to society – Mirko Lukacs, Ivo Plakman 8

8 Visibility; plenty of options Reaching out to society – Mirko Lukacs, Ivo Plakman 9 (Popular) press attention Social media Open access publications Blogs Networking Online profiles

9 …bridging the gap! Pitch (inside out / outside in) Show evidence (proof your pitch) Translate expertise into societal relevance Reach out and trigger Listen and be open Look for the win-win Reaching out to society – Mirko Lukacs, Ivo Plakman 10 +=

10 Use this in your profile page Reaching out to society - Mirko Lukacs, Ivo Plakman 11 Add your pitch Key collaborations Societal relevance Google! Patents Key publications Reach out and trigger

11 Take-home messages Utilisation is here to stay No visibility, no utilisation Visibility – valorisation – visbility – valorisation Only if you reach out Inside out / outstide in Know that there is support Reaching out to society – Mirko Lukacs, Ivo Plakman 12

12 Legal Affairs Grant Offices Valorisation Officers IP-related support & business development Education & training Utrecht regional start-up support research grants, contract research support within department legal advice & support UtrechtVC network Reaching out to society – Mirko Lukacs, Ivo Plakman

13 Reaching out to society – Mirko Lukacs, Ivo Plakman 14 Make knowledge work!


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