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The Library as Discovery Zone: More Lessons from LJs Public Library Patron Research PRESENTED BY Meredith Schwartz News Editor Library Journal.

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Presentation on theme: "The Library as Discovery Zone: More Lessons from LJs Public Library Patron Research PRESENTED BY Meredith Schwartz News Editor Library Journal."— Presentation transcript:

1 The Library as Discovery Zone: More Lessons from LJs Public Library Patron Research PRESENTED BY Meredith Schwartz News Editor Library Journal

2 National trending survey of library consumers 2,000+ library users per fielding Powered by Quarterly online research reports, each with unique focus About Patron Profiles

3 Sponsored by: Patron Profiles Conducted by:

4 9,046 U.S. public libraries* 16,698 public library buildings* 169 million public library users (69% of U.S. population)** American Library Association Bill & Melinda Gates Foundation U.S. Impact Public Library Study * ** By the Numbers: U.S. Public Library Market

5 2012 book expenditures = $937 million*** Library Journal Public Library Budget Survey, conducted Fall, 2012*** By the Numbers: U.S. Public Library Market

6 89% offer ebooks **** 2012 projected ebook expenditures = $79 million **** Library Journal Survey of Ebook Penetration & Use in U.S. Public Libraries, 2012**** By the Numbers: U.S. Public Library Market

7 Library Users at a Glance

8 Library Visitation in Last 6 Months Source: Patron Profiles Fall of users visited library in person of users visited library website

9 Library Users are Readers Library Non-users: 11 books Library Users: 29 books

10 69% of print book borrowers 74% of ebook borrowers Q. In the past 6 months, have you purchased at least one book (print or ebook)? Source: Patron Profiles, Fall 2012 Who Bought a Book in the Last Six Months?

11 Library Users Book Discovery Library users top channels for book discovery Recommendations from friends 41% Browsing at bookstore 30% Browsing library shelves 27% Online retailers like Amazon.com 27% Bestseller lists 24%

12 PUBLIC LIBRARY AS DISCOVERY ZONE 16,700 public library outlets

13 PUBLIC LIBRARY AS DISCOVERY ZONE 16,700 public library outlets 2,400 bookstore outlets

14 Influence of Library on Book Discovery Q. How specifically do you find out about which books or media to read/borrow? Print Borrowers Ebook Borrowers

15 Q. Has a bookstore that you once used been closed in the last 12 months? Q. If yes, did this increase your use of the local public library? Source: Patron Profiles, Summer 2012

16 Q. Has a bookstore that you once used been closed in the last 12 months? Q. If yes, did this increase your use of the local public library? Source: Patron Profiles, Summer % increased their use of the library

17 Online Bookselling 61% of book sales Source: Peter Hildick-Smith, founder and CEO of Codex Group, speaking at the Digital Book World Conference + Expo

18 Online Bookselling 61% of book sales 7% of discovery Source: Peter Hildick-Smith, founder and CEO of Codex Group, speaking at the Digital Book World Conference + Expo

19 Purchased books previously borrowed from the library Q. Have you ever purchased a specific book (online or in a store) that you had previously taken out of the library? Source = Patron Profiles Fall 2012

20 Purchased books by authors whose works were previously borrowed from the library Q. Have you ever purchased other books by an author whose works you have previously checked out of the library? Source = Patron Profiles Fall 2012

21 Used the library to discover new writers or try out new genres Q. Do you use the public library to discover new writers or try out new genres? Source = Patron Profiles Fall % 87%

22 Q. Which best expresses your opinion about reading books in ebook form? Based on all library users. Source Patron Profiles Fall 2012 Outlook: Library Patron Ebook Adoption

23 Percentage of Libraries Offering Ebooks 72% Source: 2012 Library Journal Public Library Ebook Survey

24 Source: Patron Profiles Fall IN THE PUBLIC LIBRARY 39% of public library users ARE AWARE their library offers ebooks.

25 Source: Patron Profiles Fall IN THE PUBLIC LIBRARY 39% of public library users ARE AWARE their library offers ebooks. 28% of them have borrowed an ebook.

26 Monthly Library Activity by Race White/ Caucasian Black or Hispanic Visit the public library (on-site) for any purpose43% Borrow/Check out print books37% Visit the public library website for any purpose30% 36% Use free WiFi13% 28% Borrow/check out DVD movies or TV programs14% 23% Use library computers11% 22% Sought assistance from the librarian10% 19% Download ebooks10% 16% Attend a library event/program7% 12% Borrow/Check out physical audio books7% 12% Download audio books4% 13% Source: Patron Profiles, Fall 2012

27 Monthly Library Activity by Race White/ Caucasian Black or Hispanic Visit the public library (on-site) for any purpose43% Borrow/Check out print books37% Visit the public library website for any purpose30% 36% Use free WiFi13% 28% Borrow/check out DVD movies or TV programs14% 23% Use library computers11% 22% Sought assistance from the librarian10% 19% Download ebooks10% 16% Attend a library event/program7% 12% Borrow/Check out physical audio books7% 12% Download audio books4% 13% Source: Patron Profiles, Fall 2012

28 Friction = Frustration Source: Patron Profiles Fall Base = library ebook borrowers. 57% 22% tried to check out an ebook, only to find it isnt available gave up checking out an ebook because it was too difficult

29 Patron Opinions on Ebook Lending Models ReasonableOnly if no other way Totally unacceptable Available one month after print publication54%29%17% Available 3 months after print publication40%34%26% One patron at a time per ebook36%33%31% Defined lending models (e.g., HarperCollins)20%28%52% Libraries pay higher price for ebooks versus print 15%32%53% Only onsite lending for ebooks15%23%62% Source: Patron Profiles Fall Base = library ebook borrowers.

30 Patron Opinions on Ebook Lending Models ReasonableOnly if no other way Totally unacceptable Available one month after print publication54%29%17% Available 3 months after print publication40%34%26% One patron at a time per ebook36%33%31% Defined lending models (e.g., HarperCollins)20%28%52% Libraries pay higher price for ebooks versus print 15%32%53% Only onsite lending for ebooks15%23%62% Source: Patron Profiles Fall Base = library ebook borrowers. Reasonable: Available one month after print publication 54% Available 3 months after print publication 40%

31 Patron Opinions on Ebook Lending Models ReasonableOnly if no other way Totally unacceptable Available one month after print publication54%29%17% Available 3 months after print publication40%34%26% One patron at a time per ebook36%33%31% Defined lending models (e.g., HarperCollins)20%28%52% Libraries pay higher price for ebooks versus print 15%32%53% Only onsite lending for ebooks15%23%62% Source: Patron Profiles Fall Base = library ebook borrowers. Totally Unacceptable: Only onsite lending for ebooks 62%

32 Publishers not getting on-board with this movement are just shooting themselves in the foot. Sometimes we hear from patrons, Why cant I get this book? Why dont you own it? And we just tell them the truth: The publisher/ copyright holder has chosen to not make it available to libraries. We absolutely would, if we could. Publishers need to see libraries and librarians as allies in exploring new options and publicity for ebooks, ereaders and other digital endeavors. Source = 2012 Library Journal Public Library Ebook Report

33 Books are no more threatened by Kindle than stairs by elevators. Stephen Fry

34 Thank You! PRESENTED BY Meredith Schwartz News Editor Library Journal For more info visit: patronprofiles.com/TOC2013


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