Presentation on theme: "Recruiting and Retaining: The 12 Sectors of the Community Wheel"— Presentation transcript:
1Recruiting and Retaining: The 12 Sectors of the Community Wheel Erica Manahan&Amber Allen
2Why Recruit and Retain? Members/Stakeholders are important: They share information and resourcesThey ensure that multiple populations with multiple strategies are reachedThey provide more opportunities to achieve and claim success with the positive outcomesYou never know who your champion may be
3What Does Membership Look Like? Core planning teamActive coalition memberProject focused members
412 Sectors of the Community Wheel YouthParentsBusiness CommunityMediaThese are just an umbrella with many potential members that fit under each categoryGive example for each if possible*Youth-Harder to r&r*Media-Harder to r&r
512 Sectors of the Community Wheel SchoolsYouth-Serving OrganizationsLaw Enforcement AgenciesReligious or Fraternal Organizations*Schools r&r*Law Enforcement r&r* Religious r&r
612 Sectors of the Community Wheel Civic and Volunteer GroupsHealthcare ProfessionalsState, Local or Tribal Governmental Agencies with Expertise in the Substance Abuse FieldOther Organizations Involved in Substance Abuse Reduction*Civic Volunteer Groups R&R
8What is Recruiting?The action of seeking to increase membership by seeking new members to a coalition
9Why do you need to Recruit? 12 community sectorsMore hands can cover more groundNew ideas/perspectivesDecrease burn outMore support12 sectors-well rounded groupNew ideas-each person has their own view and a reason for being thereDecrease Burn Out- not same people doing the same events over & over, feel they are doing thing out of duty vs. wanting to, (if I don’t do it no one else will) gives people breaks-more support, more members more support for your mission
10Have a Recruiting PlanCircle of interest to the problem
11When should you start recruiting? As soon as the coalition starts formingRecruiting is a constantIncorporate recruitment/engagement in all efforts.Never underestimate when and where you can recruit coalition members
12Recruiting Start with people you know Sharing your coalition’s messages on a regular basisTalk to StakeholdersEmerging LeadersPeople you know are in your sphere of influenceongoing consistency with the community will make recruiting new members easierYou can do this by having membership info and how to become engage at events your coalition already puts on (Take Backs, alternative activities)Ex. Stakeholders most affected. There is an increase of marijuana use of high school students in your area contact the school to join your coalition to discuss this issue.Keep your message consistent, easy to remember, and for a broad audience (Examples)Emerging Leaders-Youth
13Hardest Sectors to Recruit YouthMediaSchoolsLaw EnforcementReligious OrganizationsCivic & Volunteer Groups
14How to Recruit Personal contacts (Primary Way) Set up booths at local fairs, carnivals & festivalsNewspaperSphere of Influence campaignPSA on local radio or TV stationAsk current members to give presentations to another group they’re involved inSocial mediaPersonal contacts: Ex. Your neighbor works for the schoolSocial Media: FB, Twitter, Linkedin,Booths: examples fourth of JulyNewspaper: show example in newspaperPSA: Show YoutubeGive short presentation on your coalition: Ex. Chamber of Comerence
15Recruiting-Membership Card Have sheet for members to sign-up and check what they would like to do in the coalition-Would you like: have many options well people could see everyone fit in.-
16Recruiting-Postcards -Have postcards with how to become involved and the history of the coalition-facts that will catch attention-Can handout at local events.
17Recruiting-Rack Card-Resource rack cards with your coalition info on the front
18Recruiting-Business Card Business Cards-Front just info-Back with all the info to becmoe a member
19Recruiting-Newspaper Recruiting through the Newspaper-has mission, date and time
21Recruiting-Sphere of Influence “Prescription drug overdose deaths are now leading cause of accidental deaths, overtaking auto accidents for the first time and exceeding the number of cocaine, heroin, and meth deaths combined. Protect your loved ones by talking to your family and friends about the dangers of medication abuse.” >>>Make your voice heard and join the Lawrence County Prevention Team to make a difference.
23Social Media Recruiting Facebook: ADAPTTwitter: Jefferson City CDFYTwitter: Northland CoalitionLinkedIn: Dover Coalition for YouthCircle of San Antonio
24Places to Recruit Grocery stores High schools/universities Churches Recreation centers/community centersPerforming art centersLibrariesDrug storesDoctors’ offices/hospitals/health clinicsGrocery Stores have community boardsHigh Schools (Youth, School)Universities (Students, professors, community members)Churches (access to community members, religious leaders)Recreation Centers (Youth, youth serving organizations, community members)Performing Art CentersPost Offices (Access to whole community )Drug Stores (Access to whole community/partnerships for Drug Take Back)Health Providers (Healthcare CW, community members)Libraries (all community members)
25Things to Consider when Recruiting Awareness of the issueWhat size of area does your coalition cover urban vs. ruralCheck who you need in the community wheelWhat is the best type of recruitment material to reach who are looking forCultural competency-Each person has a different awareness level of the issue-Urban pockets of groups, rural easy access to whole community-seeing gaps in your coalition cw-different materials affect each person differently ex. Youth=twitter newspaper=parents-When you are recruiting make sure cultural competency is involved in what ever way you chose to recruit
26Recruiting ResearchMembers were more likely to have attended a greater percentage of coalition meetings in the past year, and more likely to have spent higher number of hours doing coalition work outside of scheduled meetings when they perceived the coalition board to be more inclusive to it members.Inclusive-treating all new members as equal. Even brand new recruited members should feel they can speak up with ideas on the issues. You may have to help new members at first learn how to funnel their ideas to the coalitions goals and strategic plan.Research from 2009 CADCA
27RetainingWe just learned that engaging and involving a range of partners is an essential part of prevention planning. You cannot have a comprehensive, community-based approach to prevention in isolation.
28Retaining Strategies Have coalition structure Vision and mission statements, goals, strategic action plans, roles and expectations for membersChair, Co-Chair, Secretary, Treasurer with regular change overConduct regular member orientations to the coalition, its function and its activitiesOffer member job descriptions
33Retaining Strategies Hold effective meetings Offer an agenda and minutesGuide discussion and stay on taskSend updates if unable to attendEnsure the meeting time is beneficial for the majoritySeek feedback from members on meeting and action plans
34Retaining StrategiesIdentify personal and agency needs and attempt to accommodate them when ableDesignate a need and place for each individual/agencyCreate a commitment letter/MOUUse DEC training in Carthage as an exampleOlder members reported more often than younger members that they talked during coalition meetings.
36Retaining StrategiesProvide meaningful tasks suited to individual interests and abilitiesBalance being useful but not overworkedDistribute the workloadKeep activities fresh and relevantMany hands make light work!Members of coalitions that had been around for a long time went to fewer meetings & were less likely to talk during those meetings.
37Retaining StrategiesOffer formal and informal trainings for members to become better educated and more connected with the problemRecognize coalition members for their involvement and dedicationTangible rewards like drawingsPersonal thank you lettersNewspaper/social media shout out
38Levels of Involvement Collaboration Coordination Cooperation “Let’s work together on a comprehensive plan to address the issue; our missions overlap.”“Let’s partner on an event.”“I’ll support your program and you’ll support me, or we can co-sponsor one.”CollaborationCoordination“Let’s talk and share information.”Cooperation“You do your thing; we’ll do ours.”As you go up the stairs, there is increased risk of involvement!Individuals will want to and need to be involved at different levels.NetworkingNo Involvement
39Hardest Sectors to Retain YouthIssuesTurnoverKeeping their interestSolutionsTreat them as equal partners/membersValue their input and make them a part of ALL stages of preventionSchedule meetings when youth can attend
40Hardest Sectors to Retain MediaIssuesLack of interestBeing too busySolutionsFind an individual that is a stakeholder or is affected by the issueList them as a sponsor frequentlyUtilize their media source when able
41Hardest Sectors to Retain SchoolsIssuesPulled in many directionsHealth/substance abuse isn’t the main focusSolutionsFocus on educational impactProvide research-based best practicesMake communication succinct and address the educational mission-Improved academic achievement and graduation rates, decreased absenteeism
42Hardest Sectors to Retain Law enforcementIssuesDifficult schedulesLack of interestSolutionsFocus on enforcement issues, including decreasing crime and improving safetyIncrease positive community image
43Hardest Sectors to Retain Religious OrganizationsIssuesWIIFM?Already over-involvedSolutionsMaintain a connection to faith initiativesShow the problems firsthand with tangible solutionsValue their time and desire for involvement
44Hardest Sectors to Retain Civic and volunteer groupsIssuesOften approached for involvement in groupsSolutionsPartnership expands quality and quantity of volunteer communityCollaborate with their projects as wellOffer trainings and combined recruitment efforts (greater exposure for both)
45In closing…Your coalition members are the lifeblood of your prevention work and of the change that can happen in your community! You need them for their voice and abilities. They need you for your prevention knowledge and guidance.Offer trainings and combined recruitment efforts (greater exposure for both)
46Resources Coalitions Work CADCA Community Toolbox CADCAstrengthening-partnerships-toolkitCommunity Toolbox