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Recruiting and Retaining: The 12 Sectors of the Community Wheel Erica Manahan & Amber Allen.

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Presentation on theme: "Recruiting and Retaining: The 12 Sectors of the Community Wheel Erica Manahan & Amber Allen."— Presentation transcript:

1 Recruiting and Retaining: The 12 Sectors of the Community Wheel Erica Manahan & Amber Allen

2 Why Recruit and Retain? Members/Stakeholders are important: –They share information and resources –They ensure that multiple populations with multiple strategies are reached –They provide more opportunities to achieve and claim success with the positive outcomes You never know who your champion may be

3 What Does Membership Look Like? Core planning team Active coalition member Project focused members

4 12 Sectors of the Community Wheel Youth Parents Business Community Media

5 12 Sectors of the Community Wheel Schools Youth-Serving Organizations Law Enforcement Agencies Religious or Fraternal Organizations

6 12 Sectors of the Community Wheel Civic and Volunteer Groups Healthcare Professionals State, Local or Tribal Governmental Agencies with Expertise in the Substance Abuse Field Other Organizations Involved in Substance Abuse Reduction

7 Recruiting

8 What is Recruiting? The action of seeking to increase membership by seeking new members to a coalition

9 12 community sectors More hands can cover more ground New ideas/perspectives Decrease burn out More support Why do you need to Recruit?

10 Have a Recruiting Plan

11 When should you start recruiting? As soon as the coalition starts forming Recruiting is a constant Incorporate recruitment/engagement in all efforts.

12 Recruiting Start with people you know Sharing your coalition’s messages on a regular basis Talk to Stakeholders Emerging Leaders

13 Hardest Sectors to Recruit Youth Media Schools Law Enforcement Religious Organizations Civic & Volunteer Groups

14 How to Recruit Personal contacts (Primary Way) Set up booths at local fairs, carnivals & festivals Newspaper Sphere of Influence campaign PSA on local radio or TV station Ask current members to give presentations to another group they’re involved in Social media

15 Recruiting-Membership Card

16 Recruiting-Postcards

17 Recruiting-Rack Card

18 Recruiting-Business Card

19 Recruiting-Newspaper

20 Recruiting-Mailer

21 Recruiting-Sphere of Influence “Prescription drug overdose deaths are now leading cause of accidental deaths, overtaking auto accidents for the first time and exceeding the number of cocaine, heroin, and meth deaths combined. Protect your loved ones by talking to your family and friends about the dangers of medication abuse.” >>>Make your voice heard and join the Lawrence County Prevention Team to make a difference.

22 Recruiting-Flyer

23 Facebook: ADAPT Twitter: Jefferson City CDFY Twitter: Northland Coalition LinkedIn: Dover Coalition for Youth Circle of San Antonio Social Media Recruiting

24 Places to Recruit Grocery stores High schools/universities Churches Recreation centers/community centers Performing art centers Libraries Drug stores Doctors’ offices/hospitals/health clinics

25 Things to Consider when Recruiting Awareness of the issue What size of area does your coalition cover urban vs. rural Check who you need in the community wheel What is the best type of recruitment material to reach who are looking for Cultural competency

26 Recruiting Research Members were more likely to have attended a greater percentage of coalition meetings in the past year, and more likely to have spent higher number of hours doing coalition work outside of scheduled meetings when they perceived the coalition board to be more inclusive to it members.

27 Retaining

28 Retaining Strategies Have coalition structure –Vision and mission statements, goals, strategic action plans, roles and expectations for members –Chair, Co-Chair, Secretary, Treasurer with regular change over Conduct regular member orientations to the coalition, its function and its activities Offer member job descriptions

29 Sample Job Descriptions




33 Retaining Strategies Hold effective meetings –Offer an agenda and minutes –Guide discussion and stay on task Send email updates if unable to attend Ensure the meeting time is beneficial for the majority Seek feedback from members on meeting and action plans

34 Retaining Strategies Identify personal and agency needs and attempt to accommodate them when able Designate a need and place for each individual/agency Create a commitment letter/MOU


36 Retaining Strategies Provide meaningful tasks suited to individual interests and abilities Balance being useful but not overworked Distribute the workload –Keep activities fresh and relevant –Many hands make light work!

37 Retaining Strategies Offer formal and informal trainings for members to become better educated and more connected with the problem Recognize coalition members for their involvement and dedication –Tangible rewards like drawings –Personal thank you letters –Newspaper/social media shout out

38 Levels of Involvement No Involvement Coordination Collaboration Cooperation Networking “You do your thing; we’ll do ours.” “Let’s talk and share information.” “I’ll support your program and you’ll support me, or we can co-sponsor one.” “Let’s partner on an event.” “Let’s work together on a comprehensive plan to address the issue; our missions overlap.”

39 Hardest Sectors to Retain Youth Issues –Turnover –Keeping their interest Solutions –Treat them as equal partners/members –Value their input and make them a part of ALL stages of prevention –Schedule meetings when youth can attend

40 Hardest Sectors to Retain Media Issues –Lack of interest –Being too busy Solutions –Find an individual that is a stakeholder or is affected by the issue –List them as a sponsor frequently –Utilize their media source when able

41 Hardest Sectors to Retain Schools Issues –Pulled in many directions –Health/substance abuse isn’t the main focus Solutions –Focus on educational impact –Provide research-based best practices –Make communication succinct and address the educational mission

42 Hardest Sectors to Retain Law enforcement Issues –Difficult schedules –Lack of interest Solutions –Focus on enforcement issues, including decreasing crime and improving safety –Increase positive community image

43 Hardest Sectors to Retain Religious Organizations Issues –WIIFM? –Already over-involved Solutions –Maintain a connection to faith initiatives –Show the problems firsthand with tangible solutions –Value their time and desire for involvement

44 Hardest Sectors to Retain Civic and volunteer groups Issues –Often approached for involvement in groups Solutions –Partnership expands quality and quantity of volunteer community –Collaborate with their projects as well

45 In closing… Your coalition members are the lifeblood of your prevention work and of the change that can happen in your community! You need them for their voice and abilities. They need you for your prevention knowledge and guidance.

46 Coalitions Work – CADCA – – strengthening-partnerships-toolkit Community Toolbox – Resources

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