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‘ From Klinsmann to Hiddink, from Berlin to Seoul Leadership and communication in world level sport events Jan Roelfs Team manager Korean National Football.

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Presentation on theme: "‘ From Klinsmann to Hiddink, from Berlin to Seoul Leadership and communication in world level sport events Jan Roelfs Team manager Korean National Football."— Presentation transcript:

1 ‘ From Klinsmann to Hiddink, from Berlin to Seoul Leadership and communication in world level sport events Jan Roelfs Team manager Korean National Football team with head coach Guus Hiddink from 2001 until the World Cup 2002 Currently sports commentator for Dutch Television, NOS Noordwijkerhout, December 2007

2 Korean Football Association (KFA): key people in attracting Guus Hiddink Dr. Chung Mong – Joon Son of founder of Hyundai corporation CEO Hyundai Heavy Industries Vice – president FIFA President Korean Football Association Dr. Lee Yong - Soo Ex pro-football player in Korean league Professor physiology at the Sejong University in Seoul Chairman of Technical Committee

3 That shows: Courage Self knowledge Self confidence Koreans take a Look in the Mirror Past Present Future Koreans NEVER won a single match at previous World Cups Koreans DON’T have significant International Football Experience Koreans CAN organise a world event: Olympic Games 1988 Koreans CAN organise the World Cup 2002 Appoint an International Experienced Head Coach

4 Willingness to change Limited Time Frame: 500 days Korea’s Goal: Reach 2nd round World Cup Do better than Japan Management Korean Football Association Head Coach Korean National Team Korean Coaches & Players Medical & Additional Staff

5 PLAYERS + STAFF Focus our influence on in 500 days: PoliticiansKorea Media The Korea Public Officials of Association FIFA International Football world International Media 2 nd ROUND WORLDCUP

6 The players 500 days before World Cup 2002 Not wearing same clothes Did not start to eat at same time Hardly conversation at table: routine Players afraid of the media Players don’t have a goal Players need to wear same clothes Players start and finish meals at same time mixed table Setting: no routine Kick media out of the hotel Start talking about goal: 2 nd round World Cup Players started to laugh more Longer discussions at the table Social framework of the pitch Players confident without media Clear goal: energy First impressionWhat did we changeResult

7 Past State: Hierarchical Lines: 1 way communication and coordination, driven by seniority Desired State: Functional Lines: 2 way communication and coordination, driven by open relations and mutual respect 20 22 25 32 24 1827 24 29 21 19 When you learn to eat and talk at same table, then you learn to play and talk on same pitch Number = Player’s Age 20 Socio-grams 25 32 24 1827 24 29 20 21 19 22

8 500 days: one goal: 2 nd round World Cup Case 1: Breaking through establishment HOW we handled the Technical Committee Case 2: Dealing with lack of quality HOW we handled the Team doctor Case 3: Dealing with ‘cocky’ but useful press man HOW we handled the Press man How to turn Staff into professional decision Team

9 Case 1 TECHNICAL COMMITTEE OF KOREAN FOOTBALL ASSOCIATION 15 ‘wise old men’ in Korean Football Strong influence on selection of players in the past ‘political’ connections to all clubs in Korean League Strong influence on line-ups before games Officially approves selection of players before an important tournament

10 Use of expertise Use of modern techniques Fun & creativity Facilities (money) LeadershipRespect Dedication Financial recognition Rules No exceptions GOAL: 2 nd ROUND WORLDCUP + 500 DAYS Realising the ultimate

11 So, what is your company celebrating in 2008 ?


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