Presentation on theme: "Social Media is fun... We’ll show you how!. Terri Flagg Social Media Director, United States Power Squadrons Roy H. Park Masters."— Presentation transcript:
Social Media is fun... We’ll show you how!
Terri Flagg Social Media Director, United States Power Squadrons Roy H. Park Masters Fellow UNC School of Journalism and Mass Communication terriflagg.terriflagg.com
Don’t Be Intimidated!
If you can do this...
or especially this...
Then you can do this!
USPS Goals increase membership increase sales increase visibility and name recognition
Why Social Media
The unfortunate reality:
Unprecedented Reach 80% of American adults use the internet Facebook 5 million users YouTube 2 Billion users a DAY - 70% of which are American Twitter: 180 million users, 600 million searches a day
Social Media is Cheap i.e. $920 for a tiny ad in a regional magazine Social Media pages are free and easy to set up and maintain
But effective 78% of users trust peer recommendations on social media sites Only 14% trust advertisements 90% of non-profits are employing a social media strategy Lupus Foundation of America’s Facebook page resulted in 584% increase in membership and 790% increase in online donations in SIX MONTHS
How it works Content attracts People search Networks expand Drives to website
Make it Happen designate an administrator create new accounts at homepages of social media sites fill in the blanks: logo/pics, description, link to home page, tags
Keep your flies in the water!
Keeping it Happening content, content, content news, internal and just plain news resources, links! What we know!!!
The Fab Four
Facebook More personal, casual About people Photos and Video
Twitter Follow people to build a following Teasers with links to drive to website Retweet and reference
LinkedIn Geared towards businesses More professional Finding expertise, groups, Answers
Conversation Lose control Join don’t compete
Keep Websites Up to Date!
Xtras Flickr Links on s and traditional marketing materials, website Think mobile
QR Codes Will appear on all new publications Can be used to link to courses, seminars, flyers, site
Restart computer Google Talk to others Go to bed angry
Ask me! Terri Flagg Social Media Director, United States Power Squadrons Roy H. Park Masters Fellow UNC School of Journalism and Mass Communication terriflagg.terriflagg.com
Resources Levinson and Gibson, Guerilla Social Media Marketing, 2010 Brogan, Social Media 101, 2010 Madia, The Social Media Survival Guide for Nonprofits and Charitable Organizations, 2011 socialmediatoday.com hildygottlieb.com
Addendum I am available to any squadron or district that wants help setting up their own pages I am also available for ½ hour segments at Jacksonville Annual Meeting Sign up at: working_Seminars_2012_Annual_Meeting.html