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One direction. "what makes you beautiful bangalore,mumbai,Delhi.

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Presentation on theme: "One direction. "what makes you beautiful bangalore,mumbai,Delhi."— Presentation transcript:

1 One direction. "what makes you beautiful bangalore,mumbai,Delhi

2 Who are they ? One Direction are an English-Irish pop boy band based in London, consisting of Niall Horan, Zayn Malik, Liam Payne, Harry Styles and Louis Tomlinson. They signed with Simon Cowell's record label Syco Records after being formed and finishing third in the seventh series of the British televised singing competition The X Factor in Propelled to international success by the power of social media In 2009 they become a "must" of the inteOne Direction's two albums Up All Night and Take Me Home, released in 2011 and 2012 respectively, broke several records, topped the charts of most major markets, and generated hit singles, which include "What Makes You Beautiful" and "Live While We're Young". Often described as forming part of a new "British Invasion" in the United States, the group have sold 19 million singles and 10 million albums, according to the band's management company, Modest! Management.[1] Their achievements include two BRIT Awards and three MTV Video Music Awards. According to Nick Gatfield, the chairman and chief executive of Sony Music Entertainment UK, One Direction represented a $50 million business empire by June They were proclaimed 2012's "Top New Artist" by Billboard.By April 2013, the band had an estimated personal combined wealth of £25m

3 One Direction have been recipients of two BRIT Awardswinning their first with "What Makes You Beautiful" for Best British Single at the 2012 BRIT Awards a NME Award two Kids' Choice Awards and three MTV Video Music Award among other awards. One Direction won all nine awards they were nominated for at the Teen Choice Awards. In November 2011, One Direction released their debut album Up All Night, which became the fastest-selling debut album in the UK of 2011.[2] In 2012, it debuted at number one on the U.S. Billboard 200, making One Direction the first UK group in history to debut at number one with their first album in the country. They became the first British-boy band to have both their album Take Me Home" and "Little Things" on number 1 at the UK Charts at the same time. 1D won 2013 VMA best song of the summer. Their latest 'Best song ever' Everywhere. This is us-Movie world premiere. One Direction shortlisted for best live act of 02 silver clefs.

4 Audio / Video Audio on Soundcloud https://soundcloud.com/onedirectionmusic Video's on Youtube Facebook official https://www.facebook.com/onedirectionmusic Twitter official

5 Artist Fee & Hospitality + Travel Artist Fee / Show – INR-1,50,00,000 Total three shows December 2013 – Mumbai December bangalore December delhi. Travel International + Domestic – INR-10,00,000 Number of people Travelling = 6 Stay in 5 ***** Hotel in 4 Rooms

6 Sponsorship Packages Title Sponsor –(1,50,00,000-2,00,00,000)INR BENEFITS- Sponsors to get the title as presenting the event in all forms of the advertising made. A lot of some VVIP passes alloted for the sponsors. Artists and Anchor announcements during the concert. 10 newspaper advertisements. 10 outdoor hoardings. Online,Social Media Marketing via Ticket partnered websites and Facebook,Twitter and Linked in,Youtube Advertisements. Radio Announcements and contests (10-15 Slots a day for 30 seconds each). Partnering Advertisements with VH1 and MTV for TV ads. 10 Tickers a day for 10 seconds. Multiplex and mall advertisements. 6 advertisement videos a day.

7 Associate Sponsors -(50,00,000 -1,00,00,000)INR BENEFITS- Sponsors to get the title as presenting the event in all forms of the advertising made. A lot of some VVIP passes alloted for the sponsors. Artists and Anchor announcements during the concert. 6 newspaper advertisements. 6 outdoor hoardings. Online,Social Media Marketing via Ticket partnered websites and Facebook,Twitter and Linked in,Youtube Advertisements. Radio Announcements and contests (10-15 Slots a day for 30 seconds each). Partnering Advertisements with VH1 and MTV for TV ads. 10 Tickers a day for 10 seconds. Multiplex and mall advertisements. 6 advertisements video a day.

8 CO Sponsor -20,00,000 INR BENEFITS- Sponsors to get benefits of supporting sponsors for the events. A lot of some VVIP passes alloted for the sponsors. Artist and anchor announcements during the concert. 3 Newspaper advertisements. 4 Outdoor hoardings. Online,Social Media Marketing via Ticket partnered websites and Facebook,Twitter and Linked in,Youtube Advertisements. Junior sponsor -10,00,000 INR stalls -5,00,000 INR ***LOGO Spacing for other sponsors ***

9 Why should you Sponsor ? Sponsorship is an part of indirect marketing We will make your company/product globally reach the market targeted. Sponsoring our event is the perfect approach. Our Goal is always to balance the sheet between Quantity & Quality. 100% Feedback through various means. Sustainability in the market & stand out of the clutter

10 Deliverables Newspaper Advertisements / Show on Page 3 consisting your logo Social Networking through Facebook / youtube mentioning your companys name. Premium Adds on Magazines with your logo. Promotion through on - ground promoters or Pr agency. Distribution of Fliers on the hot shot destinations of the city. Holdings in and around the city. Standys at venue on the day of the event. Tent Cards

11 Bulk SMS reach over 30,000 people. Bulk Mailer's Facebook Reach for more than 20,000 People on daily basis. Pre-Event Teaser will be uploaded 45 days prior to the event. Your Product Promotion. On Site Promotion. Radio Promotions

12 Thank You! Will Wait for your feedback.


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