1. Implementation Culture AASHTO TIG LESSONS LEARNED Monica Worth, Voice Associates, LLC

2. Where we were: TEAMS OF ENGINEERS AND TECHNICAL STAFF WERE CHARGED WITH PROMOTING BOLD NEW IDEAS IN A RISK- AVERSE ENVIRONMENT

3. Where we are: TEAMS OF INNOVATION AMBASSADORS FOCUS ON IMPLEMENTATION ASSISTANCE TO STRATEGIC PEERS AND STATES

4. How we got there: IT’S A LONG STORY. BUT WE’LL MAKE IT SHORT.

5. Ten years ago…  Outreach and promotional tools  Conferences and print material  Benefits and challenges

6. Typical Team Timeline Year 1  Articulate the case  Submit documentation  Develop brochure, presentation, other aids  Begin outreach Year 2 (and beyond)  Hit stride on outreach  Help peers where requested  Add to resource library  Pass the baton

7. Challenges  Sales force  Communications SME  Results cycle  Pace of information  Life cycle of assignment/team

8. Anecdotes  Safe vs. safer  Tri-fold brochures  Information technology  Sole source vendors  Communication by committee

9. What we learned: INFORMATION DOESN’T DRIVE IMPLEMENTATION VERY QUICKLY

10. What we learned: TECH ASSISTANCE ACCELERATES ADOPTION

11. What we learned: INNOVATION IS ADOPTED IN WAVES, DRIVEN BY A RELATIVE HANDFUL OF INDIVIDUALS

12. What we learned: INFLUENCERS ARE KNOWN TO INNOVATORS

13. What we learned: INNOVATORS EXPECT TO LEARN, NEED TO TEACH

14. What we learned: INFORMATION ACCELERATES FINAL WAVES

15. What we learned: PROMOTION ISN’T ALWAYS HIGH VISIBILITY

16. What we learned: INFORMATION TECHNOLOGY DRIVES PACE OF ADOPTION

17. What we learned: LEVERAGE BRAND. TEMPLATIZE RESOURCES.

18. Is it working? CURRENT CASES: UPLAN AND EMBEDDED DATA COLLECTORS

19. Summary: ACTION SPEAKS LOUDER THAN WORDS: Hands-on tech assistance accelerates adoption CAN YOU HEAR ME NOW? Information accelerates later waves of adoption

20. Summary: PACE MATTERS Investors want to trust you with the future STRATEGY MATTERS Leverage proximity, “from,” brand to accelerate adoption

21. Thank you. INNOVATION DRIVES THE STORY OF TRANSPORTATION.

22. Questions? INNOVATION DRIVES THE STORY OF TRANSPORTATION.