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Case Studies. Objective: – Launch & Promotion of Samsung Duo Champ Series Mobile Phones Challenges: – To push the sales as brand was already launched.

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Presentation on theme: "Case Studies. Objective: – Launch & Promotion of Samsung Duo Champ Series Mobile Phones Challenges: – To push the sales as brand was already launched."— Presentation transcript:

1 Case Studies

2 Objective: – Launch & Promotion of Samsung Duo Champ Series Mobile Phones Challenges: – To push the sales as brand was already launched in the market but sales figure was unsatisfactory Idea: – Trigger the sales amongst youth – Extensive road shows to cover the market areas – Promotional activities in colleges and malls – TA were engaged through interactive games to provide touch & feel experience of the product and on the spot gifts Results: – Positive impact of the product amongst the TG – On spot leads and sales – Increased market share Samsung Duo Champ – Launch and Promotion

3 Objective: – To create a best ever Young Engineering Graduate Program – To be recognized as a unique value proposition in the industry Challenges: – To execute 75 days on-going induction program – Planning of daily content of the program – Roping in senior and middle management in the induction program Idea: – A grooming session for new joiners by top management – Lectures and sessions on industry knowledge by the experts from the industry – Off-site orientation by visiting the live projects like dam building, grid building etc. – Games and activities based on team building, leadership skills, corporate etiquettes etc. Results: – Executed 2 consecutive years (2011 and 2012) – Won WOW awards in 2011 – Silver category Alstom’s Young Engineering Graduate Program (YEGP ) – Alstom Ki Pathshala

4 Objective: – To create brand visibility during F1 race Challenges: – Not being as a official sponsor of F1 race it was difficult to mark the brand presence around the circuit and venue Idea: – Marking the entire stretch of 20 KM by using human bannering from Mahamaya flyover till Yamuna Express highway – Complete branding of the one and only way to reach the venue – Branding of the shuttle service buses and branded flag distribution inside the bus Results: – More than expected brand visibility – Huge impact on the brand registration in visitor's mind Blackberry – F1 Activity

5 Objective: – To make people active & get maximum users on g+ – Establish Google + most preferred networking sites Challenges: – Changing habit of social interaction of the youth – Competition against popular social networking sites like Facebook, Twitter etc. Idea: – Campus Activations across 150 colleges – PAN India – Live demonstration and account opening on Google + – Complete branded set up with brand ambassadors to encourage participation instantly – Post activity campaign to reinforce the activity on generated accounts Results: – More than 1 Lac account with maximum photo uploads created through the activity – Google + was accepted as a competent social networking website Google

6 Objective: – Launch of new range of shampoo by making a hair testing zone at high end malls Challenges: – TG apprehension to get their hair test done publically – Changing habits of using shampoo based on their hair type Idea: – A special hair testing zone was deployed at high end malls for weekends – Team of 8 promoters and 2 hair experts to interact with visitors – Consumers were given individual prescription by hair experts basis on their test results – Product recommendations by hair experts Results: – More than 4000 tests done through mall set up – Increased sales and product users through the recommendations of the hair experts Fiama Di Wills

7 Objective: – Message to the TA that IPL can be seen LIVE on You Tube Challenges: – Create awareness in a very short time span by executing multi touch points activity – Result driven activity so that maximum TA can be routed on You Tube Idea: – Suggested a innovative idea as a solution by placing promoters with laptop on the roof of the branded cars – Promoters were dressed in diverse ways like Senior Manager, Executive, College student to spread the message that IPL is Back on YouTube – High traffic areas and malls were targeted for the promotion – Flash mob activity inside the malls for creating hype You Tube

8 Objective: – Launch of Mushky menswear collection Challenges: – Awareness of the opening of 10 stores simultaneously – Creating a event instigating media coverage and word of mouth Idea: – Press conference for pre-hype – Followed by fashion show with 25 top models and celebrities like Irfan Pathan, Sayed Zulfi, Naveen Sirohi etc. – Live coverage of the event by Fever 104 FM with RJ Khurafati Nitin Results: – Establish brand awareness with the help of digital as well as print media – Positive word of mouth by the witnessed TA of the fashion walk Mushky

9 Objective: – Promotion of VLCC daily protect anti pollution range Challenges: – Small budget campaign – Innovative idea was required to establish the communication and product usage Idea: – Dipstick across TIER 2 towns like Kanpur, Chandigarh etc. – Based on the result we suggested a solution - a set of promoter’s standing outside the malls and RWA’s faces covered with scarf's – This gesture showed raising voices against increased pollution levels – Promoter’s were distributing leaflets with a effective communication and free sampling of the product as a solution to the concern Results: – End users had firsthand experience which led to further consumption of the product VLCC

10 Objective: – Launch of Purifying 3 in 1 Face Wash + Scrub Challenges: – TG apprehension of using new beauty product Results: – Over 10,000 consumers were reached which led to increased product users Idea: – Special experience zone set up at Motilal Nehru College campus during Youth Nexus – DU’s annual college fest – Team of 10 promoters and 2 make-up artists were deployed – Participants were offered face wash as per their skin followed by free make up – Tattoo artist was deployed to make “Vivel Butterfly” for brand recall – Photo shoot opportunity for the participants and a chance of winning the title of “Vivel - Face of the hour” – Special gift hampers with their photographs ITC – Vivel Di Wills

11 Objective: – Celebrate Family Day as a part of Transportation Safety Day – Educate and inform SN Power employees about Health, Safety, Security, and Emergency (HSE) preparedness during road business travel – Promote road transportation safety to all SN Power employees including their families, contractors and partners Challenges: – To plan an entertaining event for such a diverse TG – SN Power employees, affiliates their spouse and kids inculcate learning messages of “Safety Awareness For Everyone” Idea: – A full day family event was organized at Hotel Oberoi, Delhi – Complete ambience was created based on the theme – traffic lanes, barricading, traffic signals etc. – Entertainment games like musical chair, hoopla rings etc. for spouse and kids – The creative's were communicating the slogan of “iTravel SAFE” – A special brand mascot “TOSSOY” was created which was representing transportation safety – Guest speakers also discussed about five golden rules of transportation safety Results: – Increased awareness and accountability for invitees on the importance of road safety SN Power

12 Thank You


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