Presentation on theme: " Chapter 19 goes into further explanation of what Public Relation operations are involved within the government on a federal, local, and state level."— Presentation transcript:
Chapter 19 goes into further explanation of what Public Relation operations are involved within the government on a federal, local, and state level. Chapter 19 also discusses public affairs, government relations, and lobbying. One fact I found most helpful in this chapter was the explanation of Lobbying. There are several levels of lobbying but one, means to convince the correctness of an organizations viewpoint. One fact I found most interesting was the pitfalls of lobbying. Lobbying has been in contact with the term “influence peddling” I found Lobbying most interesting in this chapter because the term goes hand in hand with making ethical decisions. Such as the Student Loan Industry launching a Lobbying Campaign after President Obama introduces legislation regarding direct student loans over private lenders. This case is relevant because it shows how effective lobbying is.
WHO- Private Student Loan Companies WHAT- Private Student Loan Companies launch lobbying campaign –WHEN- September WHERE- Washington WHY- To inform people how this effects people that work for several private loan companies HOW- House passed H.R. 3221, the Student Aid and Financial Responsibility Act (SAFRA). It put an end to private lending, which the Congressional Budget Office has said will save $87 billion over 10 years.Student Aid and Financial Responsibility Act Situation- there was an ethical dilemma Objective- Create awareness of the new Student Aid and Responsibility Act Target Audience- Students Strategies- Have petitions available on blogs/websites Tactics- 1)Private Student Loan Companies have the lobbyist campaign create several blogs 2) Create a petition 3) Research news related websites that will also have the petition available Calendar- 3months-year Evaluation- Given evaluation this allows students and educators a chance to know upfront what is going on with financial aid as well as having their voices heard if they oppose.
Lobbying showdown over the future of student loans Lobbying showdown over the future of student loans Influence 101: How Big Money Lobbyists And Campaign Donors Hurt Students Influence 101: How Big Money Lobbyists And Campaign Donors Hurt Students
If I was the PR professional handling this case every fact presented would be a proven. Also handling the case ethically meaning not negatively describing the President’s legislation, but showing ways of improvement through compromise. Lastly, having a clear focus on who is affected by this legislation which are the students.
Wilcox, Dennis L. Public Relations: Strategies and Tactics. 10 th. International ed. Boston; Allyn & Bacon, 2012. Print. Hamsher, Jane. “FDL Launches 'Students, Not Banks' Campaign”. Common Dreams. Firedoglake, 09 March 2010. Web. 28 November 2014. http://www.commondreams.org/news/2010/03/09/fdl-launches-students-not-banks- campaign http://www.commondreams.org/news/2010/03/09/fdl-launches-students-not-banks- campaign Knight, Danielle. “Lobbying showdown over the future of student loans”. The Center for Public Integrity. The Center for Public Integrity, 19 May 2014. Web. 28 November 2014. http://www.publicintegrity.org/2009/07/29/6949/lobbying-showdown-over-future- student-loans http://www.publicintegrity.org/2009/07/29/6949/lobbying-showdown-over-future- student-loans “ Influence 101: How Big Money Lobbyists And Campaign Donors Hurt Students”. Public Campaign. September 2012. Web. 28 November 2014. http://www.publicampaign.org/reports/influence101