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 Chapter 19 goes into further explanation of what Public Relation operations are involved within the government on a federal, local, and state level.

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Presentation on theme: " Chapter 19 goes into further explanation of what Public Relation operations are involved within the government on a federal, local, and state level."— Presentation transcript:

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2  Chapter 19 goes into further explanation of what Public Relation operations are involved within the government on a federal, local, and state level.  Chapter 19 also discusses public affairs, government relations, and lobbying.  One fact I found most helpful in this chapter was the explanation of Lobbying. There are several levels of lobbying but one, means to convince the correctness of an organizations viewpoint. One fact I found most interesting was the pitfalls of lobbying. Lobbying has been in contact with the term “influence peddling”  I found Lobbying most interesting in this chapter because the term goes hand in hand with making ethical decisions.  Such as the Student Loan Industry launching a Lobbying Campaign after President Obama introduces legislation regarding direct student loans over private lenders.  This case is relevant because it shows how effective lobbying is.

3  WHO- Private Student Loan Companies WHAT- Private Student Loan Companies launch lobbying campaign –WHEN- September WHERE- Washington WHY- To inform people how this effects people that work for several private loan companies HOW- House passed H.R. 3221, the Student Aid and Financial Responsibility Act (SAFRA). It put an end to private lending, which the Congressional Budget Office has said will save $87 billion over 10 years.Student Aid and Financial Responsibility Act  Situation- there was an ethical dilemma  Objective- Create awareness of the new Student Aid and Responsibility Act  Target Audience- Students  Strategies- Have petitions available on blogs/websites  Tactics- 1)Private Student Loan Companies have the lobbyist campaign create several blogs 2) Create a petition 3) Research news related websites that will also have the petition available  Calendar- 3months-year  Evaluation- Given evaluation this allows students and educators a chance to know upfront what is going on with financial aid as well as having their voices heard if they oppose.

4  Lobbying showdown over the future of student loans Lobbying showdown over the future of student loans  Influence 101: How Big Money Lobbyists And Campaign Donors Hurt Students Influence 101: How Big Money Lobbyists And Campaign Donors Hurt Students

5  If I was the PR professional handling this case every fact presented would be a proven. Also handling the case ethically meaning not negatively describing the President’s legislation, but showing ways of improvement through compromise. Lastly, having a clear focus on who is affected by this legislation which are the students.

6 Wilcox, Dennis L. Public Relations: Strategies and Tactics. 10 th. International ed. Boston; Allyn & Bacon, 2012. Print. Hamsher, Jane. “FDL Launches 'Students, Not Banks' Campaign”. Common Dreams. Firedoglake, 09 March 2010. Web. 28 November 2014. http://www.commondreams.org/news/2010/03/09/fdl-launches-students-not-banks- campaign http://www.commondreams.org/news/2010/03/09/fdl-launches-students-not-banks- campaign Knight, Danielle. “Lobbying showdown over the future of student loans”. The Center for Public Integrity. The Center for Public Integrity, 19 May 2014. Web. 28 November 2014. http://www.publicintegrity.org/2009/07/29/6949/lobbying-showdown-over-future- student-loans http://www.publicintegrity.org/2009/07/29/6949/lobbying-showdown-over-future- student-loans “ Influence 101: How Big Money Lobbyists And Campaign Donors Hurt Students”. Public Campaign. September 2012. Web. 28 November 2014. http://www.publicampaign.org/reports/influence101


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