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This lesson we will be putting theory into practice Task 2a - Questionnaire www.njhunter.co.uk.

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Presentation on theme: "This lesson we will be putting theory into practice Task 2a - Questionnaire www.njhunter.co.uk."— Presentation transcript:

1 This lesson we will be putting theory into practice Task 2a - Questionnaire

2 NO IDEA I NEED HELP NEVER HEARD OF IT OK I CAN DO THIS WITH SUPPORT SOME GUIDANCE NEEDED NEARLY AT MY TARGET GOT IT! VERY CONFIDENT WILL HIT MY TARGET GRADE EXCEED TARGET Success Criteria < C Define Primary Market Research and its uses. Create a tool which will enable you to collect data efficiently. C > Be able to demonstrate how your chosen data collection method has been successful to our project. B > Analysis - How this will inform your campaign A >Recommendations + Great Teamwork (STAR STUDENTS) LEARNING OBJECTIVES Explore primary market research methods and the advantages. Produce data collection sheets to assess our target Market

3 AO1 - Explains the main objectives of the promotion campaign, the range of promotional activities available to the business and the characteristics of the targeted customers.

4 Primary market research Task 2 a,b Before we embark on our project, we need to find out more about the business we are studying and about its customers. You will need to create 2 data collection forms. Task 2a – An informal interview containing open and closed questions for Vicky Hunter, within this you must find out about her business, what she hopes to achieve and her needs. For example – her budget, the types of people she wants to targets and where for example, in addition what methods she has used before – what has worked and what does not work. Task 2b – We will also need to talk to customers, and ask them what attracts them to fitness classes and other similar events. What would make them? Try a similar class Keep attending classes Put them off attending or trying out a class

5 What do we need to find out from Vicky?

6 Suggestions Where When How much Minimum price she can charge Zumba numbers now – how many she would like to see (SMART TARGETS) Her goals – mission i.e. Health/fun etc Funding and capital What methods used now, methods in the future. What works, what doesn’t Current target market

7 What do we need to find out from the Public / Customers? (potential Zumba goers)

8 Suggestions Attracts people Offers they use Offers they don’t What magazines they buy What TV programs they watch (interests) Websites they visit Where they hang out Prices, pay/income Reactions to others

9 Task 2a You may do this in pairs or as a small group. This would save multiple questions being asked to Vicky in the interview. DEADLINE ________________________

10 Task 2b – To the Public You may do this in pairs or as a small group. You NEED to complete at least 10 of these, and they will be analysed using data mining. DEADLINE ________________________ An example of one can be found on S:\


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