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Incorporating a Large Retention Project: Lessons Learned LaToya Haynes Assistant Director of Residence Life, Frostburg University Sean McNalley, Assistant.

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Presentation on theme: "Incorporating a Large Retention Project: Lessons Learned LaToya Haynes Assistant Director of Residence Life, Frostburg University Sean McNalley, Assistant."— Presentation transcript:

1 Incorporating a Large Retention Project: Lessons Learned LaToya Haynes Assistant Director of Residence Life, Frostburg University Sean McNalley, Assistant Director of Residence Life, Frostburg University Lisa Hickey Director of Marketing, EBI

2 Public, 4-Year University Located in Frostburg, MD 93% of students are in- state 46% women / 54% men 73% of first-year students live on-campus Who is Frostburg State University?

3 Founded in 1994 Over 1500 Colleges and Universities worldwide Surveyed over 12 million students Nearly 100 assessment in 10 areas of higher education MAP-Works implemented on over 100 campuses Who is EBI?

4 Founded in 1994 by Joseph Pica, Ed.D and Glenn Detrick (retired in 2002) Over 1500 Colleges and Universities (U.S.A. and 15 other countries like Australia, Mexico, Spain, and Egypt) have participated in EBI’s studies Surveyed over 12 million peopleNearly 100 Assessments in 10 areas of higher education Over 500 custom assessments for schools like MIT, Ohio State, UCLA, University of Georgia, and University of Florida Produced over 17,000 customized reports Creation of WESS (Web-Enabled Survey System) that collects, analyzes, reports, disseminates, and manages assessment data

5 Reasons to Improve Retention Improving Retention Improved retention is linked to campus budget Attaining a degree benefits student Higher graduation rates benefits community/ nation

6 Strategic Plan and Retention “Retention” is mentioned 12 times in our 15-page Strategic Plan!

7 Pitfalls of a Large Project Implementation

8 When was this new initiative introduced to your department? Is there ever a “right” time? Timing

9 Do you have all of the information regarding program? Were you fully trained? What methods were used for training and did they work? Program Information

10 Faculty vs. Student Affairs – How can we avoid this? Staff Buy-In

11 Does your institution expect Res Life to always be a part of something or get all of the necessary info out to students? If yes, how does this affect your office and your day-to-day job? Res Life = Funnel of Information

12 MAP-Works Retention Platform

13 Identify Intervene & Coordinate Inform Manage Motivate

14 Identify Intervene & Coordinate Inform Manage MAP-Works Retention Platform Identify Theory, research and experience are the core of MAP-Works Retention is driven by early, systematic, continuous, comprehensive identification of student issues Result = sophisticated, evolving, proven identification of at-risk students

15 Motivate Identify Intervene & Coordinate Inform Manage MAP-Works Retention Platform Link faculty/staff to students to motivate activity, focus effort, and monitor impact Focus on students who need help Monitor and measure impact on student success and retention Motivate

16 Identify Intervene & Coordinate Inform Manage MAP-Works Retention Platform Comprehensive, accurate information about your students = successful and effective student interactions Inform

17 Motivate Identify Intervene & Coordinate Inform Manage MAP-Works Retention Platform Retention is a team effort, facilitated by communication across units to coordinate intervention efforts Intervene & Coordinate

18 Motivate Identify Intervene & Coordinate Inform Manage MAP-Works Retention Platform Easily capture, manage and track activity Quick access to analysis and reporting Efficiently manage intervention efforts Measure impact Manage

19 Student Profile Data ERP Interface (Banner, Peoplesoft, Datatel, Jenzabar) BlackBoard, Building Block partner Student Profile Data Campus Resources Survey Data Alerts/Notes Social Norming Expectations Campus Resources The MAP-Works Process Advisors Residence Hall Staff Seminar Instructors Coaches Talking Points Dashboard Share Notes/Alerts Coordinate Actions

20 Quickly Navigate

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25 Not socially integrating or committed to the institution Not studying long enough, poor time management skills, weak academic behaviors. Not highly confident in obtaining the tuitions/fees needed Poor academic self-efficacy, low levels of academic integration, experiencing course difficulties…

26 Utilize Everyone on Campus Get everyone on campus involved by allowing them to issue Alerts when they have concerns

27 Collect Academic Info Quickly Request instructors provide immediate feedback on performance Information is instantly provided to Direct-Connects for follow-up…

28 Less Time Diagnosing More Time Helping Students Effectiveness & Efficiency More Time Helping Less Time on the Computer

29 MAP-Works Outcomes Reports answer these important questions } Outcomes Reports will arm you with the information necessary to prove the true impact MAP-Works has had on your campus and justify your efforts and investments in the MAP-Works Program. Outcomes Reports

30 Engage Students in Process

31 Written Student Report

32 Facebook / Portal Take survey, download report Send s or make appointments…

33 Rooted in theory, research experience Sophisticated/custom risk algorithm Systematic data collection Accurate Risk Indicator Easy visualization of information Various types of communication (Facebook, text message,scheduling) Coordinated interventions Faculty/Staff Alert Reporting (Outcomes, Benchmarking, Faculty & Staff, All Student) Customized student feedback (Student Report) Training & Consulting Proven results “MAP-Works provided encouragement and it served as a source of clarity when it came to my college life problems. MAP-Works changed my college life experience in a way that I will never forget.” -Demetrius Coleman Student at Southern Illinois University- Edwardsville “MAP-Works provided encouragement and it served as a source of clarity when it came to my college life problems. MAP-Works changed my college life experience in a way that I will never forget.” -Demetrius Coleman Student at Southern Illinois University- Edwardsville MAP-Works

34 Lessons Learned About Retention

35 What worked well What will be changed for future Implementing MAP-Works

36 Don’t expect everyone to love it from the beginning!!!! Building Staff & Faculty Buy-In

37 Success Stories A little goes a long ways…

38 Success Stories Sara

39 Discussion / Questions LaToya Haynes, Sean McNalley, Lisa Hickey,


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