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© 2013 SMPTE. 01 Vision Statement 02 Local Objectives 03 Strategy 04 Tactics For Local Sections Marketing and Communicati ons 05 Best Practices.

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Presentation on theme: "© 2013 SMPTE. 01 Vision Statement 02 Local Objectives 03 Strategy 04 Tactics For Local Sections Marketing and Communicati ons 05 Best Practices."— Presentation transcript:

1 © 2013 SMPTE

2 01 Vision Statement 02 Local Objectives 03 Strategy 04 Tactics For Local Sections Marketing and Communicati ons 05 Best Practices

3 © 2013 SMPTE To be the preeminent leader in the advancement of the art, science, and craft of the image, sound and metadata ecosystem.

4 © 2013 SMPTE CONNECT

5 © 2013 SMPTE CONNECT INFORM

6 © 2013 SMPTE CONNECT INFORM ENGAGE

7 © 2013 SMPTE CONNECT INFORM ENGAGE INSPIRE

8 © 2013 SMPTE Connect with current members and prospects

9 © 2013 SMPTE Connect with current members and prospects Inform them of events, news and happenings

10 © 2013 SMPTE Connect with current members and prospects Inform them of events, news and happenings Engage them to hold a vested interest in SMPTE

11 © 2013 SMPTE Connect with current members and prospects Inform them of events, news and happenings Engage them to hold a vested interest in SMPTE Inspire them to attend events, join/renew, and recruit others!

12 © 2013 SMPTE The home office is here to help. We are here to assist and support your local efforts and are happy to provide copy, proofreading, or even just suggestions for something you would like to bounce off us. Reach out to us anytime.

13 © 2013 SMPTE Be where they are!

14 © 2013 SMPTE So Where Are They?

15 © 2013 SMPTE So Where Are They? Working

16 © 2013 SMPTE So Where Are They? Working Social Media

17 © 2013 SMPTE So Where Are They? Working Social Media Reading news

18 © 2013 SMPTE So Where Are They? Working Social Media Reading news Attending Section Meetings

19 © 2013 SMPTE So Where Are They? Working Social Media Reading news Attending Section Meetings (hopefully)

20 © 2013 SMPTE So Where Are They? Working Social Media Reading news Attending Section Meetings Checking Smart Devices

21 © 2013 SMPTE So Where Are They? Working Social Media Reading news Attending Section Meetings Checking Smart Devices A study by Kleiner Perkins Caufield and Byers found the average user checks their phone about 150 times per day.

22 © 2013 SMPTE Tools You Can Use!

23 © 2013 SMPTE Tools You Can Use!

24 © 2013 SMPTE Tools You Can Use! Website

25 © 2013 SMPTE Tools You Can Use! Website Social Media

26 © 2013 SMPTE Tools You Can Use! Website Social Media Public Relations

27 © 2013 SMPTE Tools You Can Use! Website Social Media Public Relations Printed Collateral

28 © 2013 SMPTE Tools You Can Use! Website Social Media Public Relations Printed Collateral SMPTE Mobile App

29 © 2013 SMPTE DO share your list of non-members with the home office DO use your Section alias with a clear indication of who the sender is and provide a way for recipients to unsubscribe to comply with CAN SPAM act (We can provide the language and links!) DON’T send from your client by cc’ing your list, for privacy sake

30 © 2013 SMPTE When it comes to copy, less is more We have found that (unfortunately) people skim, rather than read The more you include, the more likely the message will get lost Proofreading is a good practice Let your message sit for a day and then go back and read it aloud. Send it to someone else to review – Roberta and Aimée are happy to assist here

31 © 2013 SMPTE Website Most of the same holds true for your Section Website as with copy Less is more Proofreading is a good practice Update with fresh content frequently Use standard fonts and keep it clean Drupal 7 Coming Soon!

32 © 2013 SMPTE Social Media Social media channels are great tools to connect. It is important to remember that we don’t own our social media. We do own our website and member list. The point is to engage with social media that inspires attendance and membership recruitment.

33 © 2013 SMPTE

34 Grow your section 140 characters at a time Start by following your Section Members (individual and sustainers) as well as companies that sponsor, and other Sections Follow others that post interesting content Tweet content that you find interesting Retweet interesting content - Keep it active in your tweets so we can retweet you too! Provide the home office with your login so we can augment your efforts and keep your

35 © 2013 SMPTE Facebook.com/smpteconnect Keeping a single page has the most impact Easily discoverable Manageable connections Timely, targeted and tailored Insightful Send your Section events and news to Aimée for posting Facebook Events populate the mobile app (more about that later) Keep the master calendar up-to-date Ensure that they are listed in the Monthly

36 © 2013 SMPTE Picture-Television Most effective place to engage the world’s most influential, affluent and educated professionals Professional context creates a trusted and authentic environment to provide relevant content and information to members SMPTE® LinkedIn Group has nearly 7,000 members Post your Section events and news to the group If you are interested in creating a Section Subgroup, please contact Aimée

37 © 2013 SMPTE One-stop-shop for all SMPTE photos June Marie Sobrito is the curator Organized into album sets Editors and journalists can quickly find and select photos for editorial use Populates the mobile app (more about that later) Send photos of your Section events to Aimée and June

38 © 2013 SMPTE Youtube.com/smpteconnect Use the SMPTE Release Agreement in the Section Toolkit to get the proper permissions. (Section Resources/administration/Section meetings) Send your videos to Mauricio and Aimée Select songs and send your request to Mauricio and Aimée – We will send you the MP3 If you have a YouTube Channel for your Section, please provide us with your login We can populate the mobile app with your content Keep your account secure

39 © 2013 SMPTE Currently in pilot program with Ustream’s beta version Use the SMPTE Release Form in the Section Toolkit Live HD Streaming – with optional password control Video archiving and embedding Integrates with Facebook and Twitter Video production services: Ustream Producer Each Section will eventually have their own channel

40 © 2013 SMPTE Transitioning from stand-alone Blogger to native Drupal module Facilitate communication between reader and SMPTE Includes commenting area Casual writing styles are acceptable Outlet to instantly post information that may not be appropriate for a press release Blog

41 © 2013 SMPTE The world's largest network of local groups Meetup makes it easy to attract attendees to local events More than 9,000 groups get together, face-to- face, each day Currently testing with New York, UK and San Francisco – Plan to roll-out to every Section

42 © 2013 SMPTE

43 Public Relations Wall Street Communications Press Releases and Media Pitching Send your Section Meeting Notices to Aimée at least two- weeks in advance Media Alerts will be sent to local outlets for possible coverage and inclusion in event calendars When you feel something is worthy of more than a Media Alert, use the Newsworthy Assessment in the Section Toolkit and send it to Aimée

44 © 2013 SMPTE Printed Collateral Vistaprint Marketing Center Keeps branding consistent while providing you the opportunity to add local flair Easily customizable materials – all in one place High-quality products at low price = great value! Order in your local currency Banners, handouts, postcards, name tags

45 © 2013 SMPTE Mobile App Android, Apple, Kindle and web based Serves as a Quick Reference (mobile version the postcard handout) All SMPTE Events (including Sections) in the palm of your hand Breaking News, SMPTE Store, Digital Library, Quick Links to the Three Pillars, Member Benefits/Discounts, Photos/Video, Social Media, and Live Album for users to upload content We can send PUSH notifications, targeted geographically, as reminders to users in your area

46 © 2013 SMPTE Best Practices Check your for a list of best practices from this presentation. It will also be posted in the Section Toolkit.

47 © 2013 SMPTE Questions?

48 © 2013 SMPTE Questions? Comments?

49 © 2013 SMPTE FOR MORE INFORMATION

50 © 2013 SMPTE


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