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Presentation title Reporting that seeks to empower... Dublin, October 2014.

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1 Presentation title Reporting that seeks to empower... Dublin, October 2014

2 Presentation title Reporting that seeks to engage, inform, influence and empower.

3 The EnAct mission By exploring the personal impacts of energy poverty, ENACT aims to promote shared responsibility and collective action to solve access issues.

4 What will EnAct be? Quarterly online multi-media magazine  Each issue will cover four main themes,  Inadequate  Unreliable  Unaffordable  Empowering women  Each theme will be a primary focus in rotation (i.e. once per year)

5 Project aims and approach Web documentary to engage  Raise awareness of energy poverty in developing, emerging and industrialised economies  Personal stories, unusual characters  Expert interviews

6 Project approach News content to inform  Context reporting to increase understanding of why energy poverty persists.  Feature articles  News briefs / fact sheets  Editorials  Infographics / interactive elements

7 Project approach Solutions reporting to influence  Highlight technology, policy and social solutions that are having positive impacts and could be taken up by others.  Feature articles  News briefs / fact sheets  Editorials  Infographics / interactive elements

8 Project approach Social media to empower  Identify for followers ways they can participate in addressing energy poverty  Build up networks of energy activists to address local issues  Encourage the “energy rich” to be more conscientious consumers

9 Presentation title Create a platform to package content, helping energy stakeholders to better inform and engage consumers.

10 Engaging energy experts Each edition of ENACT will be developed with input from experts who challenge the Creative Team to explore energy from diverse perspectives.

11 Distribution strategy  Extensive Social Media campaign, working with other organisations  For each reportage E N A CT launches, propose related content to mainstream media outlets (GEO magazine)  Identify conferences/events at which E N A CT can launch content

12 Additional project outputs  Photo exhibition, to be made available to sponsors for hosted events  Photo book, retail distribution and excellent for corporate gift  Image bank, which sponsors can draw from for their own communication activities

13 Presentation title EnAct Champions

14 Support for EnAct Champions  Asian Development Bank / Energy for All  UN Foundation / Energy Practitioners Network  Center for Sustainable Development in Africa  US AID / Power Africa

15 Advisory Committee  Dr. Lawrence Jones, Centre for Sustainable Development in Africa  Dr. Jiwan Acharya, Asian Development Bank  Dr. Harish Hande, Selco India  Dr. Sarah Strauss, University of Wyoming  Dr. Grayson Heffner, Deloitte  Dennis Dimick, National Geographic  Openings: academic, policy maker, fuel poverty, additional reps from Europe, Africa and China, and gender issues.

16 Sponsorship strategy Ideally, for each theme, sponsorship would come from the range of stakeholders  energy sector players  private sector  government  NGOs working in  financial institutions

17 What will EnAct deliver to sponsors? Visibility  Application of logos on materials  Recognition at public events  Interactive elements A voice  Public commitment  Participate in events A chance to interact  Ask questions to energy users  Share content with other stakeholders  Promote solutions and/or learn about those being applied in other places Access to image bank

18 Presentation title Getting EnAct off the ground

19 Fuel poverty package: Fall 2015 Winter 2014/2015  Develop editorial line-up  Secure funding  Shoot web documentary Spring/summer 2015  Produce “context” content and interactive elements Launch October 2015

20 Production costs per package  Web documentary65 000  Interactive web content15 000  News content (features, editorials, etc.)40 000  Planning / direction15 000  Fundraising / administration15 000  TOTALEUR 150 000  ESTIMATED ANNUAL BUDGETEUR 750 000

21 Seed funding for start-up activities  Introductory trailer50 000  Concept development50 000  Web site development15 000  Direction / administration60 000  Fundraising / development 50 000 TOTAL SEED FUNDING NEEDED 200 000

22 Presentation title Thank you!

23 Presentation title 8 rue Pierre Girard 75019 Paris, France © 2013 - EnAct, the Energy Action project

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