Presentation on theme: "Presentation title Reporting that seeks to empower... Dublin, October 2014."— Presentation transcript:
Presentation title Reporting that seeks to empower... Dublin, October 2014
Presentation title Reporting that seeks to engage, inform, influence and empower.
The EnAct mission By exploring the personal impacts of energy poverty, ENACT aims to promote shared responsibility and collective action to solve access issues.
What will EnAct be? Quarterly online multi-media magazine Each issue will cover four main themes, Inadequate Unreliable Unaffordable Empowering women Each theme will be a primary focus in rotation (i.e. once per year)
Project aims and approach Web documentary to engage Raise awareness of energy poverty in developing, emerging and industrialised economies Personal stories, unusual characters Expert interviews www.en-act.org/darkness
Project approach News content to inform Context reporting to increase understanding of why energy poverty persists. Feature articles News briefs / fact sheets Editorials Infographics / interactive elements
Project approach Solutions reporting to influence Highlight technology, policy and social solutions that are having positive impacts and could be taken up by others. Feature articles News briefs / fact sheets Editorials Infographics / interactive elements
Project approach Social media to empower Identify for followers ways they can participate in addressing energy poverty Build up networks of energy activists to address local issues Encourage the “energy rich” to be more conscientious consumers
Presentation title Create a platform to package content, helping energy stakeholders to better inform and engage consumers.
Engaging energy experts Each edition of ENACT will be developed with input from experts who challenge the Creative Team to explore energy from diverse perspectives.
Distribution strategy Extensive Social Media campaign, working with other organisations For each reportage E N A CT launches, propose related content to mainstream media outlets (GEO magazine) Identify conferences/events at which E N A CT can launch content
Additional project outputs Photo exhibition, to be made available to sponsors for hosted events Photo book, retail distribution and excellent for corporate gift Image bank, which sponsors can draw from for their own communication activities
Support for EnAct Champions Asian Development Bank / Energy for All UN Foundation / Energy Practitioners Network Center for Sustainable Development in Africa US AID / Power Africa
Advisory Committee Dr. Lawrence Jones, Centre for Sustainable Development in Africa Dr. Jiwan Acharya, Asian Development Bank Dr. Harish Hande, Selco India Dr. Sarah Strauss, University of Wyoming Dr. Grayson Heffner, Deloitte Dennis Dimick, National Geographic Openings: academic, policy maker, fuel poverty, additional reps from Europe, Africa and China, and gender issues.
Sponsorship strategy Ideally, for each theme, sponsorship would come from the range of stakeholders energy sector players private sector government NGOs working in financial institutions
What will EnAct deliver to sponsors? Visibility Application of logos on materials Recognition at public events Interactive elements A voice Public commitment Participate in events A chance to interact Ask questions to energy users Share content with other stakeholders Promote solutions and/or learn about those being applied in other places Access to image bank
Presentation title Getting EnAct off the ground
Fuel poverty package: Fall 2015 Winter 2014/2015 Develop editorial line-up Secure funding Shoot web documentary Spring/summer 2015 Produce “context” content and interactive elements Launch October 2015