2CIRCULAR LETTERSUsed to send the same information to a number of people.Used in sales campaigns and for announcing important developments in business, such as extensions, reorganisations, changes of address, etc.
3CIRCULAR LETTERSA circular letter is prepared once only and it may then be duplicated for distribution to the various recipients. Names, addresses and individual salutations may be inserted after duplication in order to personalise the letter
4CIRCULAR LETTERSWord processing with its mail-merge facilities makes it possible for each letter to be an original, with the 'variable' details (eg inside address, salutation, etc) being merged with the letter during printing.Although circulars are being sent to many people, it is important to suggest an interest in the recipient by giving them a personal touch
5CIRCULAR LETTERS Remember the following rules: Be brief - people will not read a long-winded circular.Make the letter as personal as possible by addressing each letter to a particular person, by name if you know it. Use Dear Mr. Smith instead of Dear Reader, Dear Subscriber or Dear Customer instead of Dear Sir or Madam. Never use the plural form for the salutation - remember, one recipient will read each individual letter.Create the impression of personal interest by using you, never our customers, all customers, our clients, everyone.
6CIRCULAR LETTERS Instead of Say Our customers will appreciate We are pleased to inform our clients Everyone will be interested to learnSayYou will appreciateWe are pleased to inform youYou will be interested to learn
7CIRCULARS ANNOUNCING CHANGES IN BUSINESS ORGANISATION Changes in a firm's business arrangements may be announced by circular letters such as those which follow. Where the salutation has been left blank, it has been presumed that the letter would be word processed and individual names, addresses and salutations would be merged to add a personal touch.
8Expansion of existing business Dear CustomerTo meet the growing demand for a hardware and general store in this area we have decided to extend our business by opening a new department.Our new department will carry an extensive range of hardware and other domestic goods at prices which compare very favourably with those charged by other suppliers.We would like the opportunity to demonstrate our new merchandise to you and so are arranging a special window display during the week beginning 24 June. The official opening of our new department will take place on the following Monday 1 July.We hope you will visit our new department during opening week and give us the opportunity to show you that the reputation enjoyed by our other Departments for giving sound value for money will apply equally to this new department.Yours sincerely
9Opening of a new business Dear HouseholderWe are pleased to announce the opening of our new retail grocery store on Monday 1 September.Mrs. Victoria Chadwick has been appointed Manager. She has 15 years experience of the trade and we are sure that the goods supplied will be of sound1 quality and reasonably priced.Our new store will open at 0800 hours on Monday 1 September. As a special celebration offer a discount of 10% will be allowed on all purchases made by the first 50 customers. We hope we can look forward to your being one of them.Yours sincerely
10Establishment of a new branch DearOwing to the large increase in the volume of our trade with the Kingdom of Jordan, wehave decided to open a branch in Amman. Mr Faisal Shamlan hasbeen appointed asManagerAlthough we hope we have provided you with an efficient service in the past, this new branch in yourcountry will result in your orders and enquiries being dealt with more promptly.This new branch will open on 1 May and from that date all orders and enquiries should be sent toMr Faisal Shamlan ManagerTyler & Co Ltd18 Hussein AvenueAmmanTel: (00962)Fax: (00962)We take this opportunity to express our thanks for your custom in the past.We hope these new arrangements will lead to even higher standards in the service we provide.Yours sincerely
11Removal to new premises DearThe steady growth of our business has made necessary an early move to newand larger premises. We have been fortunate in acquiring a particularly goodsite on the new industrial estate at Chorley, and from 1 July our new addresswill be as follows:Unit 15Chorley Industrial EstateGrange RoadChorleyLines CH2 4THTelephone FaxThis new site is served by excellent transport facilities, both by road and rail,enabling deliveries to be made promptly. It also provides scope for bettermethods of production which will increase output and also improve the qualityof our goods even further.We have very much appreciated your custom in the past and confidently expectto be able to offer you improvements in service when the new factory movesinto full production.Yours sincerely
12Reorganisation of a store's departments DearIn order to provide you with even better service, we have recentlyextended and relocated a number of departments in our store.On the ground floor we have a wide selection of greetings cards,including both boxed and single Christmas cards.In the Children's and Baby wear Department on the first floor there is a new'Ladybird' section.Our Fashion Fabrics and Soft Furnishings Departments are together on thesecond floor. Light Fittings and Electrical Goods are relocated on the third floor.The basement displays a good collection of wallpapers, most of which we areable to supply within 24 hours.We thank you for your past custom and hope we may continue to be of serviceto you.Yours sincerely
13Death of a colleague Dear It is with much sadness that I have to tell you of the suddendeath of our Marketing Director, Michael Spencer. Michaelhad been with this company for 10 years and he made anenormous contribution to the development of the business.He will be greatly missed by all his colleagues.I am anxious to ensure continuing service to you. Please contact medirectly with any matters which Michael would normally deal with.Yours sincerely
14CIRCULARS ANNOUNCING CHANGES IN BUSINESS PARTNERSHIPS When a change takes place in the membership of a partnership, suppliers and customers should be informed by letter. For retiring partners this is particularly important since they remain liable not only for debts contracted by the firm during membership but also for debts contracted with old creditors in retirement.The correct signature on such letters is that of the name of the firm without the addition of any partner's name.
15Retirement of a partner DearWe regret to inform you that our senior partner, Mr. Harold West, hasdecided to retire on 31 May due to recent extended ill-health.The withdrawal of Mr. West's capital will be made good by contributionsfrom the remaining partners, and the value of the firm's capital will therefore remain unchanged. We will continue to trade under the name ofWest, Webb & Co, and there will be no change in policy.We trust that the confidence you have shown in our company in thepast will continue and that we may rely on your continued custom. Weshall certainly do everything possible to ensure that our presentstandards of service are maintained.Yours sincerely
16Appointment of a New Partner DearA large increase in the volume of our business has made necessary anincrease in the membership of this company. It is with pleasure that weannounce the appointment of Mrs. Briony Kisby as partner.Mrs. Kisby has been our Head Buyer for the past 10 years and is wellacquainted with every aspect of our policy. Her expertise andexperience will continue to be of great value to the company.There will be no change to our firm's name of Taylor, Hyde & Co.We look forward to continuing our mutually beneficial business relationship withyou.Yours sincerely
17Conversion of partnership to private company DearThe need for additional capital to finance the considerable growth in thevolume of our trade has made it necessary to reorganize our businessas a private company. The new company has been registered withlimited liability in the name Barlow & Hoole Limited.We wish to stress that this change is in name only and that the natureof our business will remain exactly as before. There will be no changein business policy.The personal relationship which has been built up with all customers in the pastwill be maintained; we shall continue to do our utmost to ensure that you arecompletely satisfied with the way in which we handle your future orders.Yours sincerely
18LETTERS ANNOUNCING CHANGE OF REPRESENTATIVES Dismissal of firm's representativeDearWe wish to inform you that Miss Rona Smart who has been our representativein North-West England for the past 7 years has left our service.Therefore she no longer has authority to take orders or to collect accounts onour behalf.In her place we have appointed Mrs. Tracie Coole. Mrs. Coole has for manyyears had control of our sales section and is thoroughly familiar with the needs of customers in yourarea. She intends to call on you some time this month to introduce herself and to bringsamples of our new spring fabrics.We look forward to continuing our business relationship with youYours faithfully
19Dismissal of firm's representative If the representative left of her own free will and was a valued member of staffthe first paragraph of the above letter would be more suitably expressed asfollows:DearIt is with regret that we inform you that Miss Rona Smart who has been ourrepresentative for the past 7 years has decided to leave us to take upanother appointmentTherefore she no longer has authority to take orders or to collect accounts onour behalf.In her place we have appointed Mrs Tracie Coole. Mrs Coole has for manyyears had control of our sales section and is thoroughly familiar with the needsof customers in your area. She intends to call on you some time this month tointroduce herself and to bring samples of our new spring fabrics.We look forward to continuing our business relationship with youYours faithfully
20Appointment of new representative DearMr. Samuel Goodier who has been calling on you regularly for the past 6 years, has now joined our firm as junior partner. His many friends will doubtless be sorry that they will see him much less frequently and we can assure you that he shares their regret.Mr. Goodier hopes to keep in touch with you and other customers by occasional visits to his former territory.Mr. Lionel Tufnell has been appointed to represent us in the South West and Mr Goodier will introduce him to you when he makes his last regular call on you next week. Mr. Tufnell has worked closely with Mr. Goodier in the past and he will continue to do so in the future.Mr Goodier will continue to offer help and advice in matters affecting you and othercustomers in the South, West, and his intimate knowledge of your requirements will be of great benefit to Mr Tufnell in his new responsibilities.Our business relations with you have always been very good, and we believe we havesucceeded in serving you well. It is therefore with confidence that we ask you to extendto our new representative the courtesy and friendlines you have always shown to MrGoodier.Yours faithfully
21INTERNAL CIRCULARS TO STAFF Many circulars are written to staff regardingvarious matters concerning :the general running of business,safety and security,administrative matters andmany other things.A memo is some used for more day-to-daymatters, but for some matters a formal letter maybe printed on the company' s letter headed paper.
22Announcement about new working hours With effect from 1 September 200_ workinghours will be amended to 0930 to 1730Monday to| Friday instead of the presentworking hours of 0900 to 1700.I hope you will find these new hours convenient. Ifyou anticipate experiencing any difficulties pleaselet me know before 14 August.
23Notice about new car park You may be aware that some old buildings on our site have beendemolished. A piece of land in this area has been cleared so that it maybe used as a car park.The new car park should be ready for use by 28 October. It will beavailable between 0730 and 1830 hours Monday to Friday. Thecompany takes no responsibility for loss or damage to vehicles orcontents while in the car park.If you wish to use the car park please obtain an agreement form fromMr John Smithson, Security Officer. This form must be completed and returnedto him before using the car park.Copy John Smithson, Security Officer
24Information about store discount DISCOUNT AT QUANTUM STORESAn agreement has been reached which will allow all our employees totake advantage of the special discount scheme operated by QuantumStores.As an employee of Omega International you will receive 10% discounton any goods which are not already reduced in price. A discount of 2f%will be given on reduced price or sale goods. If you wish to claim thediscount you must show your Omega identification badge.These discounts will take effect from 1 September 20__
25Security information to Heads of Department In view of recent bomb threats received by several competitors, pleasebrief your staff on the following points of security.1 All employees must wear a name badge at all times.All areas must be kept as clean and tidy as possible. This willreduce potential areas where bombs may be hidden.3 Do not tamper with or move any suspicious object. The manager should be informed and the police notified.4 Evacuation should follow estabhlished fire drills.All incidents must be taken seriously and a detailed report must besubmitted to me.Please stress to all your staff that they have an important part to play inmaintaining a high level of security in all areas at all times
26CIRCULARS WITH REPLY FORMS A tear-off slip is often used when a reply is required frompeople to whom a circular is sent. Alternatively a separatereply form may be used. The important points to rememberwith such reply sections are:Always begin with 'Please return by__ to __.This is a safeguard in case someone separates the tear-off portion or reply form from the main letter.Use double spacing for the portion which will be completed.Leave sufficient space for completion after each question/heading.Use continuous dots where answers are required.
2710TH ANNIVERSARY CELEBRATION Omega International is celebrating its 10th year of providing qualitycommunications equipment. Approximately 50 representatives fromOmega clients are expected to attend a special loth AnniversaryCelebration on Friday 29 October 20—.The directors have decided to invite all employees who have been withOmega for at least 5 years to attend this special function. I am pleased toextend to you an invitation to join us at Omega's 10th AnniversaryCelebration. Cocktails and a buffet supper will be provided.This special function will take place from 1800 to 2300 hours at TheMandarin Suite, Oriental Hotel, West Street, London.Please let me know whether you will be attending by returning the tear-offportion before 31 August.I hope you will be able to join us.
28Example of tear-off slip Please return to Mrs Judy Brown, Administration Manager, before31 August.I shall/shall not* be attending the 10th Anniversary Celebration on Friday 29 October.NameDesignation/DepartmentSignatureDate*Please delete as applicable.
29Reply formReply form accompanies a letter sent to clients of a training organisation.Clients are asked to specify whether or not they would like to attend a one-day management conference, when accommodation will be required, and enclose a cheque to cover the cost.
30REPLY FORMPlease complete and return by 15 February 200— toMr F J Fredericks Personnel Manager Professional Training Pte Ltd 126 Buona Vista Boulevard KUALA LUMPUR MalaysiaONE-DAY MANAGEMENT CONFERENCE SATURDAY 3 APRIL 200_1 I wish/do not wish* to attend this conference.I require accommodation on D Friday 2 April D Saturday 3 April(Please tick)My cheque for M$400 is attached (made payable to ProfessionalTraining Pte Ltd)SignatureDate.Name (in caps)TitleCompany Address...Post code.Telephone Fax*Please delete as necessary.
31CHECKLIST FOR CIRCULAR LETTERS Personalise circular letters by mergingindividual inside addressAddress the recipient by name if you know it, otherwise use singular form 'Dear Customer', 'Reader' - NOT 'Customers', 'Readers'Insert a handwritten salutation if appropriateShow a personal interest - use 'you' instead of 'all customers', 'everyone'.
32CHECKLIST FOR TEAR-OFF SLIP State reply dateMention to whom the form should be returned:Internal forms - name/title onlyExternal forms - name/title/company name and addressUse same heading as covering documentUse double spacingUse personal terms - I wish, I shall/shall notUse options/boxes where appropriateLeave sufficient space for completionEnsure the form contains everything you need to know