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Seven Essential Steps to… PREPARING A SPEEECH. Step One: Analyze Audience and Occasion To WHOM are you speaking? Number? Age? Interests? Previous knowledge.

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Presentation on theme: "Seven Essential Steps to… PREPARING A SPEEECH. Step One: Analyze Audience and Occasion To WHOM are you speaking? Number? Age? Interests? Previous knowledge."— Presentation transcript:

1 Seven Essential Steps to… PREPARING A SPEEECH

2 Step One: Analyze Audience and Occasion To WHOM are you speaking? Number? Age? Interests? Previous knowledge on your topic? WHERE/WHEN are you speaking? Room size and arrangement? Time of day? Reason for gathering?

3 Step Two: Determine Your Purpose There are Five Basic Speech Purposes:  To Inform  To Persuade  To Convince  To Impress  To Actuate  To Entertain Often, a speech has MORE THAN ONE purpose. For instance, you may want to both inform and entertain your audience.

4 To Inform The goal of a speech to inform is that your AUDIENCE UNDERSTANDS THE INFORMATION. Examples: lectures, seminars Keys will be: Structure and organization Supporting information Clear preview and review

5 To Convince The goal of a speech to convince is that your AUDIENCE ADOPTS YOUR POINT OF VIEW. Examples: sales presentations, political speeches Additional Keys will be: Audience adaptation Persuasive appeals

6 To Impress The goal of a speech to convince is that your AUDIENCE STRENGTHENS AN ALREADY HELD BELIEF. Examples: Pep rallies, sermons Additional Keys will be: Passionate delivery Emotional appeals Style strategies

7 To Actuate The goal of a speech to convince is that your AUDIENCE TAKES ACTION. Examples: political rallies, fundraising appeals, infommercials Additional Keys will be: Persuasive appeals Adaptation strategies

8 To Entertain The goal of a speech to convince is that your AUDIENCE ENJOYS your speech. Examples: toasts, roasts, “after-dinner speaking” Additional Keys will be: Conversational delivery Audience adaptation

9 Step Three: Select and Narrow your TOPIC Is the topic suitable for ME as a speaker?  Am I interested enough in the topic?  Can I get my audience interested?  Do I know enough about this topic?  Do I know where to find more information?

10 Step Three: Select and Narrow your TOPIC Is the topic suitable for my AUDIENCE?  Will my audience be interested in this topic?  Is my audience capable of understanding this topic?  How much background information will they need?  Do I have enough time to give them the necessary background info?

11 Step Three: Select and Narrow your TOPIC Is the topic suitable for this OCCASION or ASSIGNMENT?  Does the occasion demand a serious or light topic?  What is my audience expecting of me?  Will this topic allow me to demonstrate the goals of this assignment?

12 Step Three: Select and Narrow your TOPIC Is the topic suitable for the amount of TIME available?  How much time have you been given?  Can you cover this topic in that amount of time?  Can you limit the topic to fit?

13 Step Four: Gather Supporting Material Sources: Yourself--what do you already know about this topic? Other people--do you know any “experts” on this topic? Research--library, databases, websites, etc.

14 Step Five: Organize Your Message Chronologically First, second, third… By subtopics Point A, point B, etc Spatially Area by area Cause-Effect Step A lead to Step B, etc.

15 Step Six: Put It On Paper Make an Outline. Transfer it to note cards (or to your final script).

16 Step Seven: PRACTICE OUT LOUD Practice in a mirror. Practice for a willing “trial audience”

17

18 Types of DELIVERY Impromptu With little or no planning Extemporaneous Planned out, but not written out Speaking from an outline Manuscript Read from a script Memorized


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