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Pharmanex Product Training. Cortitrol: Dietary Supplement Cortitrol is a supplement that assists you in dealing with difficult situations. Take Control!

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Presentation on theme: "Pharmanex Product Training. Cortitrol: Dietary Supplement Cortitrol is a supplement that assists you in dealing with difficult situations. Take Control!"— Presentation transcript:

1 Pharmanex Product Training

2 Cortitrol: Dietary Supplement Cortitrol is a supplement that assists you in dealing with difficult situations. Take Control!

3 What is Cortitrol? Introducing Cortitrol Cortitrol is a unique dietary supplement that addresses the symptoms of a fast-paced lifestyle. Cortitrols ingredients balance the level of cortisol in the body.

4 Background Cortisol is a hormone produced by your body in response to difficult events. The occasional release of cortisol is essential to respond to emergency situations. Too frequent release of cortisol can lead to health problems. What is Cortisol?

5 Cortisol The role of Cortisol in Health and Longevity. What is Cortisol?

6 Todays Health Demons 1980s = Cholesterol Early 1990s = Free Radicals / Antioxidants Later 1990s = Insulin / Blood Sugar 2000s = Cortisol What is Cortisol?

7 Cortisol in the Media More Than 1,000 News Articles Over the Past Year! Time, Washington Post, Readers Digest, etc 1st International Symposium on Cortisol, Stress and Health May 2002 New Book: The Cortisol Connection...Why Stress Makes You Fat & Ruins Your Health…And What You Can Do About It Published September 2002 What is Cortisol?

8 The bodys primary stress hormone: –Fight-or-Flight response –Required by the body for survival –Regulates inflammation, carbohydrate metabolism, cardiovascular function, etc… BUT too much of cortisol for too long leads to problems: –Repeated exposure to stressful situations (personal, family, work) –Modern stressors do not permit fight-or-flight –Stress hormones do not dissipate –Stress can lead to degenerative health consequences What is Cortisol?

9 STRESS ACUTE STRESS brief normal circadian rhythm adaptive CHRONIC STRESS prolonged & repeated disrupted circadian rhythm maladaptive What is Cortisol?

10 Repeated Stress Elevates Cortisol What is Cortisol?

11 The Relationship Between Elevated Cortisol and Stress Related Conditions Scientific Evidence What is Cortisol?

12 Obesity & Metabolic Syndrome –High cortisol secretion = abdominal fat = illness Suppressed Immunity –Associated with low counts of white blood cells –Acute psycholsocial and sleep deprivation stress disrupts skin barrier homeostasis Changes due in part from increased cortisol levels. What is Cortisol? Impact of Elevated Cortisol in:

13 Appetite –People who diet have high cortisol secretion Bone Metabolism –High cortisol secretion = dietary restraint = implications for bone health What is Cortisol? Impact of Elevated Cortisol in:

14 Other Research Additional research has also identified many other health issues associated with elevated cortisol levels. What is Cortisol?

15 Work Demands Job Control Cortisol Reactivity Increased Health Care Costs $$$ Ganster et al. Journal of Applied Psychology, 2001, 86, Stress and Health Care Costs

16 Cortisol Levels are Elevated in… Chronic Stress Sleep Deprivation Dieting / Restrained Eating Adults who need to control cortisol levels: –Get less than 8 hours sleep –Feel run-down, lack of mental focus –Limit caloric intake to lose weight –Often in difficult situations What is Cortisol?

17 80% of workers report feeling stress on the job Stress contributes to half of all illnesses in the US 70-80% of all doctor visits are stress-related >50% all deaths between the ages of 1 and 65 result from stress Sources: U.S. Center for Disease Control; World Health Organization; Gallup Poll Attitudes in the American Workplace The Market: Prevalence of Chronic Stress

18 Generalised anxiety disorder affects an estimated 183 million people worldwide People who live in a high state of anxiety are 4.5 times more likely to die prematurely Sources: U.S. Center for Disease Control; World Health Organization; Gallup Poll Attitudes in the American Workplace The Market: Prevalence of Chronic Stress

19 You can control cortisol levels via: –Stress Management Techniques Meditation, coping strategies, etc… –Exercise –Optimal Nutrition LifePak and Tegreen 97 –Dietary Supplements Cortitrol, LifePak and Tegreen 97 The Solution: Cortisol Management

20 Valerian Kava Melatonin Tyrosine None of these supplements directly address cortisol control Common Anti-Stress Solutions

21 Cortitrol Enhances feelings of well-being and control in response to difficult situations Improves performance and increased vigour throughout the day Generates better mental concentration and focus Supports weight maintenance efforts What is Cortitrol?

22 Cortitrol: Advantage Unique patent-pending dietary supplement that supports healthy cortisol levels Proprietary (company owned) blend & comprehensive ingredients –Balances cortisol levels Contains a proprietary, all-natural form of theanine extract Manufactured according to the highest TGA standards and the Pharmanex 6S Quality Process

23 Comprehensive, proprietary formula that addresses direct cortisol modulation Scientifically validated ingredients in clinically significant dosages –Magnolia Bark –Phosphatidylserine –Epimedium –L-Theanine Cortitrol: Proprietary Formula

24 LifePak Jungamals LifePak for Kids General Health & Well-Being Joint Formula Joint Health Optimum Omega Heart Health Tegreen 97 Antioxidant Protection CordyMax Cs-4 Vitality & Stamina Fatigue BioGinkgo 27/7 Memory & Concentration FibreNet Digestive Health Weight Management OverDrive Sports Nutrition FibreNet Plus Digestive Health Cortitrol Cortitrol: Product Positioning

25 OPTIMAL HEALTH FibreNet Optimum Omega Joint Formula BioGinkgo 27/7 LifePak/ Cortitrol Tegreen 97 OPTIMAL HEALTH FOUNDATION BLOCKS Inner HealthMemory Protection Jungamals LifePak for Kids

26 Take two (2) tablets with your evening meal. For optimal results take an additional one (1) tablet with your morning meal Cortitrol: Recommended Usage

27 Promote Cortitrol to be taken with LifePak. Why? –Optimal nutritional health which includes vitamin C, B1, B2, Calcium, Magnesium, Pantothenic acid, and Pyridoxine, combined with cortisol modulation. Cortitrol: And LifePak

28 Magnolia Bark Phosphatidylserine Epimedium Theanine Cortitrol: Ingredients

29 Clinical Studies & references on individual ingredients in the formula –Pharmanex Web Site – or –PubMed Web Site - Also on our web site: –Product Information –Q&As –Training Material –General Health Facts Cortitrol: Product Support

30 Why does Cortitrol come in tablet form? –Better cost value Is there a difference b/w Epimedium brevicornum and koreanum? –No. Both are from two similar plants but have the same efficacy, the same active component. TGA preferred we use brevicornum. Cortitrol: Q&A

31 Are there any known drug interactions? –If you are pregnant or lactating, have a known medical condition or are taking a prescription medication, or are allergic to any component of this product, consult a physician prior to use. Will coffee or caffeine negate the effectiveness of Cortitrol? –No, coffee or caffeine will not "negate" the effects of Cortitrol; rather, Cortitrol would be expected to permit the "energy" benefits of coffee but without the "jittery" side effects. Cortitrol: Q&A

32 There are several hormones regarding stress besides cortisol. Why is Pharmanex focusing on cortisol and not the others? –Cortisol is the primary stress hormone. When we experience stress, cortisol is the stress hormone that remains elevated the longest. Will Cortitrol make it hard for me to sleep at night? –In some cases, Cortitrol users have experienced increases in energy levels and makes them feel more alert. We suggest taking Cortitrol in the morning, rather than the evening, which seems to help. Cortitrol: Q&A

33 What is the normal range of cortisol levels? –The "normal" range for blood cortisol levels is fairly wide, 6-23 mcg/dl, but these levels can vary tremendously in response to stress, illness, and even following meals. Cortitrol: Q&A

34 Any drug or medical interactions? –We have found that people are able to take Cortitrol with most medications. Just like all of our products, however, we do not know all the potential interactions with Cortitrol. As always, we must recommend that they discuss this product with their doctor or pharmacist who knows their prescription history. –If you are pregnant or lactating, or taking a prescription medication, have a known medical condition, or allergic to any component of this product, please consult a physician prior to use. Consult a physician if you are taking prescription "anti-stress" medications such as anxiolytics, sedatives, or hypnotics. Consult a physician if you are taking other CNS depressants, tricyclic antidepressants, anti-epileptics, muscle relaxants, anticoagulants, corticosteroids and quinalone antibiotics. Use of l-theanine concomitantly with chemotherapeutic agents must be done under medical supervision. L-theanine may enhance the effects of doxorubicin, idarubicin, adriamycin, and picarubicin and may ameliorate some of their side effects (PDR for Nutritional Supplements 2001, Sadzuka 1996, Sugiyma 1998, 1999). This supplement should be discontinued two weeks prior to surgery. Cortitrol: Q&A

35 Cortitrol: Marketing Material Pharmanex Brochure (5 pk)$8.00 Pharmanex Cap (ea)$12.95 Power of Wisdom & Knowledge Video (ea)$7.50 Pharmanex Pill Box (ea)$3.00 Cortitrol Brochure (5 pk)$4.50 The Cortisol Story Brochure (5 pk)$9.50 Stress Test Card (5 pk)$11.00

36 Summary –Balances cortisol levels –Proprietary blend of ingredients shown to have direct effects on cortisol levels –Proprietary l-theanine ingredient –Todays answer to the fastest growing health demon! Cortitrol

37 Next Steps –Order Today! –Spread the word –Ensure all Distributors and Customers benefit from purchasing through ADP.

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