Presentation on theme: "USA. EUROPE. ASIA PACIFIC LOS ANGELES NEW YORK LONDON MONTENEGRO MANILA SYDNEY ONLINE RADIO."— Presentation transcript:
USA. EUROPE. ASIA PACIFIC LOS ANGELES NEW YORK LONDON MONTENEGRO MANILA SYDNEY ONLINE RADIO
ONLINE RADIO IS EXPLODING 79.3 Million People Listen to Internet Radio Weekly 37.5% of US internet users ages 12 and up will listen to internet radio weekly (including online streaming of terrestrial broadcasts and online-only radio stations or podcasts) 44.3% of web users will tune in to online radio monthly
ONLINE RADIO AUDIENCE LARGE AND ACTIVE *Arbitron Inc./Edison Media Research 2006 study The Infinite Dial: Radios Digital PlatformsThe Infinite Dial: Radios Digital Platforms More than eight in ten Americans are online from any location. More than one in five have listened to Internet Radio in the past month. The weekly Internet Radio audience has increased 50% over the past year At-work streaming has increased an average of 43% each year over the last five years. Radio web site visitors are highly loyal, with two-thirds of station web site visitors visiting weekly, and nearly a quarter visiting daily.
ONLINE RADIO ADVERTISING WORKS *Arbitron Inc./Edison Media Research 2006 study The Infinite Dial: Radios Digital PlatformsThe Infinite Dial: Radios Digital Platforms Internet radio attracts an upper-income audience, with weekly Internet radio listeners 36% more likely to live in a Household with annual income of $100K+ than the general US population 18+. 41% of online radio listeners have visited a website due to an ad. Internet radio is used as a soundtrack for online shopping/buying, with 57% of weekly internet radio users reporting listening while purchasing goods at a website.
BRANDS ARE BUYING ONLINE RADIO It's great that Spotify has finally launched in the U.S. - Casey Rae-Hunter, communications director and policy strategist at the Future of Music Coalition It's a positive and long-overdue development for the U.S. recording industry, with favorable repercussions for brand marketers and consumers, - Paul Verna, a senior analyst at eMarketer Active online radio advertisers include: Coca-Cola, Chevrolet, Motorola, Reebok and The Daily + thousands more
ONLINE RADIO MARKETPLACE DIGITAL MUSIC DISTRIBUTORS (PURCHASED) Apple Amazon Google Music ONLINE RADIO PROVIDERS (STREAMING) Pandora Satellite Radio Spotify Rhapsody Radio MOG iHeartRadio Slacker ADVERTISING OPPORTUNITIES
Online radio You will reach a highly engaged audience while they are listening; guaranteeing they hear what you have to say. Global audio ad network includes premium mobile and Internet music sites, digital radio sites, mobile applications and games. Our network reaches users across an array of applications and websites on both Mobile & Web. The online radio networks robust targeting features also include condition, behavior, and mood based targeting. (Of course, we support demographic, geographic, language, and all other web and mobile targeting.) The global network and service allows brands to easily create, manage, and monitor digital audio ad campaigns within their advertiser portal on site. The ads are on-demand and delivered within milliseconds. The instant and unexpected user behavior occurs, we deliver a targeted audio ad in real-time, capitalizing on user captured attention and real-time targeting parameters. These moments of high user engagement are dead moments, where the user made a request and is waiting for the app to respond with audio based content. We capitalize on their undivided attention by delivering in real-time requests from our publisher partners.
Global Network The global audio ad network consists of a variety of publishers where the users are listening to or waiting for audio output. Audio enabled application categories include: Books Business Education Entertainment Finance Games Medical Music Navigation News Shopping Social Networking Sports Travel Video Weather Currently, our global network reaches over 45 million unique monthly users
Online radio ADVANTAGES: Capitalize on captured user attention Ad-level targeting - each ad within a campaign has unique targeting Publishers control user ad experience by controlling delivery timing and ad length giving you a more positive ad response Assured delivery - High ROI Optional companion banner with action items Real-time monitoring, editing, and campaign reporting Mood based targeting
Placements CPMs range from $8 to $15 depending on banner companion, ad length and number of targeting parameters (Date, Time, Location, language used on the device; music content, stations listened to). AUDIO ONLY AUDIO + BANNER OR BANNER ONLY: Leaderboard: 728x90 (Web, Tablets) Wide Skyscraper: 160x600 (Web, Tablets) Skyscraper: 120x600 (Web, Tablets) Medium Rectangle: 300x250 (Web, Tablets, Smartphones) Banner: 468 x 60 (Web, Tablets) XX-Large Banner: 320x50 (Smartphones) X-Large Banner: 300x50 (Smartphones)