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Tuesday 7 June 2011 Woburn House, London Dr Robin Kirby, Strategic Analyst, University College Falmouth.

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Presentation on theme: "Tuesday 7 June 2011 Woburn House, London Dr Robin Kirby, Strategic Analyst, University College Falmouth."— Presentation transcript:

1 Tuesday 7 June 2011 Woburn House, London Dr Robin Kirby, Strategic Analyst, University College Falmouth

2 Strategic Analyst role  Bringing:  Information  Analysis  Environment scanning  Personal insight …into management decision making

3 Strategic Analyst activities  Policy documents, reports, business plans  Risk management  KPI reporting  HEFCE and funder returns  National Student Survey, DLHE and league table analysis and action plans  Works closely with senior management team

4 Tools of the trade

5 Where are we now?

6 Reality check: competitors / comparators  Student satisfaction  Graduate employability  Levels of demand  Fee levels  External indicators of quality & reputation  Course portfolio performance

7 NSS benchmarking

8 Course portfolio review

9 heidi data for market share

10 DLHE – in work or further study

11 Where do we want to go?

12 Business planning – 5 year targets  Student recruitment – University title  Research Degree Awarding Powers – metrics  Student satisfaction  Employability  Staff profile  Widening Participation  Diversification of portfolio

13 ‘Digital Drift’ in the creative industries

14 Regular benchmarking  Course portfolio review  National Student Survey and DLHE analysis and action plans  Reporting on KPIs and Strategic Plan objectives

15 Project benchmarking  New business planning process  New course development process – market driven  2012 tuition fees, access agreement, investment programme and value proposition  Funding bids – capital / additional student numbers

16 Benefits of the role… …and the approach  Faster, better quality decision making  Joined up decisions when large projects run concurrently  Challenging the hunch / anecdote / received wisdom  Measuring progress and staying on track  Establishing identity and position in the market

17 Thank you.


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