1. “Archive Without Compromise”
At Ease Computing, Inc.

2. Agenda Introduction Archive Overview Archiving Alternatives Solutions
Technology
Questions

3. Archiving – A Business Imperative
Protect vital information over long time periods
Support discovery requirements driven by increasing regulations
Reduce IT cost and complexity

4. Archiving Positioning
Transactional data
Disk-based Systems
Non-permanent
Fast data access
Highest cost
High
Active
Data
Cost
Back-up is for Recovery
Archive is for Discovery
UDO
Permanent
Low cost
Access at the file level
Tape
Non-permanent
Low Cost
No direct file access
Backup
Data
Reference Data
Low
days
Months
3-50+ years
Expected Data Longevity

5. Why Organizations Archive Today
Improve compliance with regulatory record retention mandate
Improve litigation support capabilities
Reduce storage management complexity
Database
Increase speed of database backups
Improve database performance
Reduce primary storage capacity
Unstructured (Files)
Reduce time and cost associated with recovering data in event of disaster / outage
Reduce time required to search and locate archived content
Improve management of and access to corporate intellectual property
Improve compliance with record retention mandates
New and Updated Regulations (Federal Rules of Civil Procedure-FRCP)
Data Privacy Regulations Spreading
Source: ESG Report: Digital Archiving: End-User Survey & Market Forecast / Contoural, Inc.

6. Over 80% of Data on Primary Storage Is Rarely Accessed
2001
2006
50 TB
500 TB
Primary data copies
Data that will NEVER be accessed
Data not accessed in last 90 days
78% still kept on
Tier-1 storage*
Data growth continues to accelerate
80% of data has not been accessed recently
60% will NEVER be accessed
78% of data is still on primary storage

7. Data Lifecycle Management
Frequency of data access
High
Low
Today
1-90 days
90+ days
Data age
Cost of storage
High
Low
Pulled from: Archive_vs_Backup Presentation
Business data
Back-up
Archive

8. Archiving Requirements Create IT Challenges
Retention Periods
Increasing
or Unknown
Fast Access
to Archived Files
Proof
document was never altered
Multiple Archives
with different retention periods.
Disaster
Recovery
strategies
IT Budget
Shrinking
The known archiving challenges – ask what theirs are
Other Considerations:
TCO Analysis should be 7+ years
Proprietary Options

9. Best Practice Archiving Principle
I recently heard a best practice for the storage of critical data from Gartner that made quite a bit of sense to me. The principle is to maintain three copies of your critical data and have it stored on at least two different types of media.”
Mike Frakes, FAA
The applications can failover to any of the three archives for access.
SAN
Dual Write to Both Local
Storage Platforms
Replicated to a
Remote DR Site
Disk
Disk
Plasmon

10. UDO Technology Next Generation enterprise class archival storage
5.25” ISO-standard format
Developed specifically for the archival market by Plasmon
Multiple sources of the technology
Media by Verbatim and Plasmon
OEM’s include IBM, GEHC and co-branding with Konica-Minolta
New Blue Laser technology
Provides greater aerial density
UDO roadmap 30GB-60GB-120GB-240GB
All backward compatible
Phase Change technology
The most secure archival storage recording technology
Permanent: Media life > 50 years/100 Shelf
Enables true Write Once, Compliant Write Once, Rewritable media CD
DVD
 = 780 nm
NA = 0.45
 = 650 nm
NA = 0.6
 = 405 nm
NA = 0.7/0.85
UDO
Kevin – Let’s replace the graphic in the upper right with an interesting background for the whole slide
Amorphous Phase
Atoms “frozen” in random positions, dull appearance
Crystalline Phase
Atoms in ordered positions, shiny appearance

11. Not all WORM is created equal
Disk
Tape
UDO
Where is WORM implemented?
System Software
Drive Firmware
Physical Media
Application Layer
Virus
Hacking
Accidental Delete
None
File System
Device Management
Power Surge
Magnetic Fields
Media
Mechanical
Sticition
Vibration
Heat/Humidity
Hot Spots
Breakage
Tensioning
Containments
Destruction
Vulnerabilities

12. Southeast Louisiana Veterans Hospital
We were able to recover all of the patient images off of the Plasmon libraries... We are now primarily using the Plasmon UDO Archive Appliance for its long term recoverability.”
Kenneth Allen
Health Systems Specialist South Central Health Care
95% patient data
recovery after Katrina

13. UDO Industry Acceptance
Extensive Global Industry Support ….
OEMs & Platform Providers
Medical System Integrators
Third Party Technology Providers
Compliance

14. Plasmon UDO Software Partners
Data life cycle management
Direct access archival storage
Automated data migration applications
Vertical market solutions: , Banking, Document Management, Insurance, Legal, etc.

15. Investment Protection…
UDO Roadmap
Investment Protection…
UDO2 Released May 1, 2007
Max data read rate increased 50% to 12MB/s
Drive Key Security
Will be backward read compatible with UDO1 disks
Will use same software drivers as UDO1

16. Migrations are a non-Event
Open standards based access to data
No forklift upgrades
No tight coupling of HW to SW
Not subject to Intel’s constant churn of HW
Data not resident on disks which have 3-5 year average lifespan
Data remains “in-place”
UDO media has 50+ year life
Support mixing of multiple generations of UDO drive technology
UDO technology provides backward media read/shred capability
No issues or outside cost associated with proving “chain-of-control”
Policy based data movement
No media handling required
Compact data from multiple older media on to newer higher capacity UDO media
Kevin – Let’s replace the graphic in the upper right with an interesting background for the whole slide

17. Technology Choices
UDO
“Archive
Without Compromise”

18. Library Family Entry Level Midrange Enterprise SCSI connect Model
Slot Counts
# of Drives
UDO (60GB)
List $
Stand Alone
N/A
60GB
$2,995
Gx24 / Gx32
24 / 32
1 or 2
1.44TB / 1.92TB
$8,285 / $10,000
Gx80
72 / 80
2 or 4
4.4TB / 4.8TB
$20,600
Gx134 / 174
134 / 174
2 or 4
8.0TB / 10.4TB
$31,600 / $36,600
G164 / G238
164 / 238
2 to 12
9.8TB / 14.2TB
$52,400 / $66,250
G438
438
2 to 12
26.2TB
$87,300
G638
638
2 to 12
38.2TB
$111,400

19. UDO Archive Appliance ACCESS SPEED CONTROL EASY LONGEVITY NAS SERVER
RAID
CACHE
CONTROL
ARCHIVE
SOFTWARE
LONGEVITY
UDO
MEDIA

20. Archive Appliance Family Portrait
Enterprise
AA238
238 6
14.2TB
$96,300
AA438
438
26.2TB
$123,100
AA638
638
38.2TB
$144,100
Entry Level
AA16 16 2
960GB
$15,700
Model
Slot Count
Max. # of Drives
UDO (60GB)
List $
Midrange
AA80 72 4
4.4TB / 4.8TB
$30,400
AA174
166 6
10TB/10.4TB
$46,300
AA32 32 2
1.92TB
$21,600

21. Archive Appliance: Consolidate Multiple Apps
Up to 12 Archive Pools per appliance
Capacities range from 60GB to 76TB per system
Independent Security Profile
Different Policies
Dedicated Resources
No extra cost
Policies
Disk
Cache
UDO
Media A
Financials B
Archiving A
Office Documents

22. Why use the Plasmon UDO Archive Appliance?
Gold Standard for Data Authenticity
True WORM means assured data authenticity
We guarantee that nobody including Plasmon engineers can change the data on our WORM media or reset the system to undo it
Best of ALL Worlds
Simplicity of NAS with disk-like performance
Authenticity and longevity of optical
Start small and scale as your needs grow
$15K entry price point
Up to 38TBs of UDO1 capacity, 76TBs with UDO2
Makes migrations a non-event
Green
Lowest TCO
Kevin – Let’s replace the graphic in the upper right with an interesting background for the whole slide

23. Customer Testimonials
“The UDO Archive Appliance was the only solution that met all of our requirements - HIPAA compliance, security, fast access, longevity and cost.”
Sanjay Shah, CIO
Cabell Huntington Hospital
West Virginia
“The customer specifically requested that we use UDO technology for their disaster recovery
strategy, stating tape does not provide the media
life they need and disk-based archive systems
are too expensive. UDO was the obvious
choice.”
Ulrich Uetz, GE Project Manager
Medical University of Hannover Germany
“The UDO Archive Appliance is the perfect complement to our GE Centricity PACS.
Not only does it provide a scalable, cost-effective way to archive our images, it also doubles as our disaster recovery solution.”
Ron Hagan
Radiology Supervisor / PACS Administrator
Lourdes Medical Pavilion
Kentucky
“We looked at disk based systems,
but the reliability was in question - you're not getting that copy to take off-site for DR to store in a vault at Iron Mountain®. It's volatile, and regardless of how much redundancy or how many copies it makes, if something's corrupt then it's corrupted.”
Scot La Clair, Systems Administrator
Newport Imaging
California

24. UDO TCO Analysis
“As a matter of fact, our analysis indicates that 12 TB of parity protected Centera capacity is 81% more expensive than a comparably configured automated UDO appliance, and a Centera Mirrored configuration is three times more expensive.”
“A closer look at the results reveals that the cost of a Centera solution is inflated significantly due to the price of software acquisition and maintenance. A more careful examination uncovers noticeable power consumption costs for the disk-based Centera system.”
Brian Garrett
Analyst, Enterprise Strategy Group
November 2006

25. “Green” Analysis – 40TB over 10 Years Electricity to power and cool
Primary Site
New York
Tokyo
London
Plasmon AA638
$19,391
$27,147
$29,732
NetApp – NearStore R200
$97,623
$136,672
$149,689
EMC – Centera (Parity)
$271,933
$380,707
$416,934
EMC – Centera (Mirrored)
$461,855
$646,597
$708,178

26. Plasmon UDO Archive Solutions Don’t Make You Compromise
Authenticity - True WORM media ensures compliance
Access - Random access with 35 ms average seek times
Longevity - 50 year media life
Portability - Secure, removable, durable media provides a cost effective disaster recovery solution
Recovery – Data is there when needed. AA System is recoverable from media
Low TCO - A cost effective solution to procure, operate, and maintain
Investment Protection
Roadmap to 240 GB drives
Backward read & shred compatibility
Scalability to 38TB and growing
Confidence – Over 20 Years of Archiving Experience

27. Success Stories New Orleans VA Hospital: Full Recovery from Katrina
All RAID and Tape technologies were lost during Hurricane Katrina, but all patient images were able to be recovered from UDO.
Dallas Morning News: 2 Industry Awards
UDO Digital Asset Management Solution takes Industry Regulation Compliance and Corporate Governance Award at SNW 2005: Dallas Morning News; also Best Practices Storage Award
Awarded to solutions that meet or exceed regulations specified by the SEC, Patriot Act, HIPPA, Sarbanes-Oxley, DOD, and CFR
CitiStreet
SEC, SOX, HIPPA
Symantec Enterprise Vault, Netbackup, UDO Library managed by Pegasus
US Navy
Trident Submarine Division
US Army
Personnel Records Archiving = 60 Years after discharge
FAA
UDO provides data protection combined with spinning disk systems such as Centera
NASA
Satellite Imaging / Research Data
British Government Ordnance Survey
UDO protects High definition digital aerial photography

28. Plasmon’s History in Permanent Optical Archiving Solutions
20+ years of Archival Storage Experience
Plasmon incorporates to develop optical media
1988 – Introduction of world’s first optical technology
Acquires IDE – moves global library manufacturing to USA
1996 – IBM announces global distribution of Plasmon MO technology
IPO on London Stock Exchange
Acquires Philips LMS – 12” optical drive manufacturer
Announces UDO standard jointly with HP and Sony
Launches UDO (Ultra Density Optical)
HP announces OEM support for UDO products
GE Healthcare announces support for UDO products
2005 – IBM and XEROX announce OEM support of UDO products

29. Plasmon Corporate Locations
Plasmon Group HQ - Cambridge, UK
EMEA Sales and Marketing
Optical Media Development and Manufacturing
Plasmon RTS, Cork, Ireland
NAS / SAN / DAS - RAID Storage
Development and Manufacturing
Plasmon OMS,
Caen, France
CD/DVD Master
and Stamper
Production
Plasmon LMS, Colorado Springs
UDO Drive and Automated Library
Plasmon Inc.
Denver
North American and Asian
Sales and Marketing
Plasmon Tokyo
Regional Sales
Plasmon Singapore
Plasmon China
Sales and Development
Regional Sales Offices
throughout
North America and Europe

30. Call At Ease Computing, Inc.
Thank you
Questions?
Call At Ease Computing, Inc.