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BEA WEBLOGIC COMMUNICATIONS PLATFORM™ - WLSS Overview

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1 BEA WEBLOGIC COMMUNICATIONS PLATFORM™ - WLSS Overview
Michael Chang – BEA Systems Inc. Global Account Architect, Technical Manager 12/03/05

2 AGENDA Corporate Overview BEA WebLogic Communications Platform
BEA WebLogic Network Gatekeeper BEA WebLogic SIP Server BEA WebLogic Communications Platform and IMS Application Use Cases Summary Appendix

3 BEA CORPORATE OVERVIEW
Leading Application Infrastructure Company One of ten largest software companies in the world Over 16,500 blue-chip customers worldwide Majority of Fortune Global 500 companies rely on BEA Demonstrated Strength and Stability $1B in Sales, >$1.7B in cash 22 consecutive quarters of positive cash flow Global presence 81 offices in 34 countries Over 3,000 employees Strategic Industry Influence More than 2100 systems integrators, independent software vendors, and application service providers Driving innovation into standards—J2EE, XML, Web Services, SIP

4 NEXT-GEN SERVICE DELIVERY PLATFORM
IP Telephony Presence Messaging CONVERGED APPLICATIONS Next-Generation Service Delivery Platform INTEGRATED SESSION CONTROL Wireline Wireless IP NETWORK AGNOSTIC Evolution to an all-IP network Well-defined, standardized interfaces through 3GPP, OMA and IETF Based on SIP as standard communication protocol Common abstracted network service interfaces

5 Application Developers Enterprise Developers
WEBLOGIC PLATFORM 8.1 Customers Employees Suppliers Trading Partners Third Party Business Analysts WebLogic Portal Liquid Data WebLogic Integration Portal Services Interaction Mgmt Intelligent Portal Admin Data Visibility BPM B2Bi Data Transform Third Party Application Developers Workshop IDE Workshop Framework Application Server Third Party Enterprise Developers J2EE Container High Availability Clustering & Caching Connectivity:JMS/Web Services Presentation Services OA&M Security Manager Web application platform competition In J2EE, WebLogic and WebSphere at critical mass Microsoft .NET assured of the same Approaching complexity of RDBMS or OS Adapter Adapter Adapter Adapter Adapter Adapter

6 AGENDA Corporate Overview BEA WebLogic Communications Platform
BEA WebLogic Network Gatekeeper BEA WebLogic SIP Server BEA WebLogic Communications Platform and IMS Application Use Cases Summary Appendix

7 BEA IN COMMUNICATIONS 50 of the top 50 global service providers use BEA Tuxedo or BEA WebLogic to run their operations and services BEA is, by far, the predominant application server vendor to telecom service providers (over 50%) The majority of billing, provisioning, customer care, and Inventory management application providers operate within the BEA environment The majority of leading network equipment providers utilise BEA solutions in their product suites and/or network deployments

8 BEA WEBLOGIC COMMUNICATIONS PLATFORM (WLCP) OVERVIEW
IP Telephony Presence Messaging BEA WebLogic Communications Platform BEA WebLogic SIP Server BEA WebLogic Network Gatekeeper OSS/BSS Billing QoS <xml> BEA WebLogic Workshop Wireline Wireless IP

9 BEA WEBLOGIC COMMUNICATIONS PLATFORM NETWORK ARCHITECTURE
CORBA OTA WSDL SOAP APP LAYER Parlay/OSA Parlay A/S Parlay GW BEA WebLogic Communication Platform IMS CSCF MRF HSS BEA WebLogic Network Gatekeeper BEA WebLogic SIP Server SERVICE DELIVERY LAYER SCP SSP MSC Circuit-Switched Network SIP Proxy SIP B2BUA SIP Redirect SIP Registrar NETWORK LAYER Packet-Switched Network

10 BEA WEBLOGIC COMMUNICATIONS PLATFORM DETAILS
Delivering Next-Generation Services Service Creation Environment BEA WebLogic SIP Server SIP Servlet Container EJB HTTP SIP SIP Stack RTP OSS/BSS Key Industry Standards SIP-IMS Telecom Web Services Unique Product Suite Combination of SIP application server with powerful network policy enforcement engine Powers New Services Realize higher ARPU with new service innovations Real-time, rich-media, interactive services Securely open network access to 3rd parties and developers BEA WebLogic Network Gate- keeper Telecom Web Services WSDL Policy Engine SOAP Network Plug-Ins

11 WHY BEA WEBLOGIC COMMUNICATIONS PLATFORM
Only carrier-grade service delivery platform that combines Telecom Web Services, Network Access Management, and IMS Application Platform Telecom Web Services Extend telecom capabilities to IT/Web developers 1 Network Access Management Secure and scalable open network to 3rd parties Now all developers – not just J2EE experts – can easily build enterprise-class applications on the WebLogic Platform. WebLogic Workshop 8.1 provides a unified IDE that enables visual development and a single, simplified programming model, leveraging a run-time framework to abstract and handle the complexities of J2EE. Developers use a familiar development approach and visual development environment to create Workshop applications in standard, procedural Java. Developers add events, set properties, and add controls in a simplified programming model – without having to understand the J2EE APIs or object-oriented programming. WebLogic Workshop 8.1 provides a single tool, framework, and programming model to build all BEA WebLogic Platform 8.1 applications including Web services, Web applications, custom controls, portals, and business process, enterprise application and B2B integration. By leveraging this simplified development environment developers can dramatically improve productivity and time-to-market. By utilizing visual development interfaces as well as a robust, controls-based architecture for easy, service-oriented use and reuse of enterprise IT assets , developers can focus on building application logic rather than learn complex APIs, with a simplified programming approach that can be used by any IT developer, leveraging familiar concepts such as visual development, events, properties, and controls. Extensible controls provide a service-oriented way to connect to and expose databases, external web services, EJB components, JMS queues, timers, worklists (business processes), message broker, portal content selectors and business controls, and legacy applications via JCA views. Workshop also enables customers to build custom controls that seamlessly plug into the Workshop framework and are available uniformly to all developers in the organization. The Workshop control architecture promotes reuse and enforcement of best practices for design and architecture. 2 IMS Application Platform Foundation for next-gen, converged applications 3

12 AGENDA Corporate Overview BEA WebLogic Communications Platform
BEA WebLogic Network Gatekeeper BEA WebLogic SIP Server BEA WebLogic Communications Platform and IMS Application Use Cases Summary Appendix

13 BEA WEBLOGIC NETWORK GATEKEEPER OVERVIEW
Messaging Call Control Mobility SERVICE PROVIDERS & APPLICATIONS BEA WebLogic Network Gatekeeper Network Adapters Telecom Web Services Policy Engine Access Control OA&M Partner Management Billing Developer Tools ACCESS CONTROL LAYER Parlay/OSA GW MMSC SMSC NETWORK ELEMENTS

14 BEA WEBLOGIC NETWORK GATEKEEPER (WLNG)
Enhance Partner/Customer Satisfaction with Network Service Quality and Security What It Is Java/Telecom Web Services-based platform to control & manage enterprise/carrier network quality Policy enforcement engine controlling access to operator’s network from 3rd party apps What It Does Telecom-enable business applications Guarantee customer/partner Quality- of-Service (QoS) with Service Level Agreements (SLA) enforcement Increase network quality by controlling network access, usage and traffic Network traffic routing and throttling BEA WebLogic Network Gatekeeper Network Adapters Policy Engine Access Control OA&M Partner Management Billing Telecom Web Services

15 TELECOM WEB SERVICES – PARLAY X
Now all developers – not just telecom experts – can easily build carrier-grade telecom applications using BEA WebLogic Network Gatekeeper Standards-based, High-Level Interfaces Parlay X Web Services from The Parlay Group 1 Access to Core Network Capabilities Messaging, Call Control, Location, Charging Now all developers – not just J2EE experts – can easily build enterprise-class applications on the WebLogic Platform. WebLogic Workshop 8.1 provides a unified IDE that enables visual development and a single, simplified programming model, leveraging a run-time framework to abstract and handle the complexities of J2EE. Developers use a familiar development approach and visual development environment to create Workshop applications in standard, procedural Java. Developers add events, set properties, and add controls in a simplified programming model – without having to understand the J2EE APIs or object-oriented programming. WebLogic Workshop 8.1 provides a single tool, framework, and programming model to build all BEA WebLogic Platform 8.1 applications including Web services, Web applications, custom controls, portals, and business process, enterprise application and B2B integration. By leveraging this simplified development environment developers can dramatically improve productivity and time-to-market. By utilizing visual development interfaces as well as a robust, controls-based architecture for easy, service-oriented use and reuse of enterprise IT assets , developers can focus on building application logic rather than learn complex APIs, with a simplified programming approach that can be used by any IT developer, leveraging familiar concepts such as visual development, events, properties, and controls. Extensible controls provide a service-oriented way to connect to and expose databases, external web services, EJB components, JMS queues, timers, worklists (business processes), message broker, portal content selectors and business controls, and legacy applications via JCA views. Workshop also enables customers to build custom controls that seamlessly plug into the Workshop framework and are available uniformly to all developers in the organization. The Workshop control architecture promotes reuse and enforcement of best practices for design and architecture. 2 Leverage Off-the-Shelf Developer Tools BEA WebLogic Workshop 3

16 AGENDA Corporate Overview BEA WebLogic Communications Platform
BEA WebLogic Network Gatekeeper BEA WebLogic SIP Server BEA WebLogic Communications Platform and IMS Application Use Cases Summary Appendix

17 BEA WEBLOGIC SIP SERVER
Voice/Video Real-time Collaboration Real-time Voice/Video Messaging Voice/Video Over IP Push-to-Talk-over-Cellular SERVICE PROVIDERS & APPLICATIONS BEA WebLogic SIP Server SIP SIP Servlet Container HTTP Servlet BEA WebLogic Server HTTP SERVICE DELIVERY LAYER SIP User Agent SIP Proxy SIP Redirect SIP B2BUA NETWORK ELEMENTS

18 What is SIP Session Initiation Protocol (SIP)
Not a VoIP protocol, but a Multi-Media over IP (MMoIP) technology A text-based, application layer protocol for creating, modifying, and terminating multimedia communication sessions over the Internet SIP is an Internet standard (not telco), defined by IETF (Internet Engineering Task Force) RFC 3261 Leverages other Internet standards: Session Description Protocol (SDP), Real-time Transport Protocol (RTP) SIP networks consist of 4 types of logical SIP network servers: Proxy, Redirect, Registrar, User Agents SIP Proxy SIP Redirect SIP Registrar SIP Network Servers SIP User Agent

19 SIP Services Realtime Multi-Media over IP (MMoIP) Services
SIP is more than just VoIP. The real value is real-time, interactive multimedia services over IP. Interactive file sharing Multimedia messaging Multimedia instant messaging Multimedia conferencing Realtime video sharing Push-to-Talk over Cellular (PoC) Multimedia services over IP Interactive multimedia gaming Multiparty groups and communities

20 Why Session Initiation Protocol
For Operators Gain competitive advantages from new converged IT-telecom services Standards-based open interface for multi-vendor service interoperability & integration Leverage a wider IT developer pool New business models with new service types Reduces costs of creating and launching new services For End Users Enriched peer-to-peer communications and collaboration Real-time, interactive multimedia experiences More productive and effective communications

21 SIP Network Server Components
SIP User Agent The endpoint entity that initiate and terminate SIP requests and responses User Agent Clients initiate SIP requests User Agent Servers receive requests and send responses for users Softphones, IM clients, IP phones SIP Proxy Server Routes SIP request/response messages to appropriate User Agent Client and Server Stateful and stateless proxies SIP Redirect Server Maps target user’s SIP address to one or more new addresses and sends to UAC SIP Registrar Server Maintains SIP user location and contact info database for UACs SIP Gateway Connects UAs to non-SIP networks, e.g. PSTN, wireless SIP A/S SIP A/S SIP A/S APPLICATION & SERVICE LAYER SIP SIP Proxy SIP Redirect SIP Registrar SIP Network Servers SESSION CONTROL LAYER SIP SIP Gateway User Agent User Agent SIP CLIENTS

22 BEA WEBLOGIC SIP SERVER (WLSS)
Transform existing applications into real-time (“live”), peer-to-peer, multiparty, multimedia end-user experiences What It Is Application server for SIP (Session Initiation Protocol) applications Built on BEA WebLogic Server SIP is an Internet standard (IETF) What It Does Turns internet into “Live” communications and collaboration application Converges IT with multimedia telephony technologies Enables simultaneous voice, video, web, content, images, games, instant messaging, conferencing services Why BEA Proven telecom industry success: Top 50 global carriers using BEA Industry-leading, carrier-grade J2EE platform Proven Servlet product & technology leadership BEA WebLogic SIP Server SIP SIP Servlet Container HTTP Servlet BEA WebLogic Server HTTP

23 WLSS PRODUCT ARCHITECTURE
Admin Console HTTP Servlet Container HTTP Servlet SIP Request Dispatcher HTTP Context SIP Servlet Container HTTP Subsystem MBean SIP Servlet SIP Subsystem MBean SIP Context ExecuteQueue ExecuteQueue ListenThread SSL ListenThread SIP TCP Handler SIP UDP Handler HTTP SIP

24 Converged J2EE-SIP Application Server
Develop, deploy, and manage co-located SIP/HTTP servlet applications Ease development of converged SIP-HTTP Servlet applications HTTP events trigger SIP requests and vice versa SIP applications have native interface to J2EE services without the need to use RMI or SOAP SIP and HTTP Servlet Containers are managed as a single entity Enhanced scalability, security, performance and manageability

25 SIP Application vs. Network Servers
SIP Network Servers Network element provided by network equipment providers (NEP) Perform SIP session management Not designed to be deployment and execution platforms for SIP application logic Main use case is SIP proxy SIP Application Servers Application element provided by ISVs Designed to host complex, converged application logic which rely on SIP network servers for session control Main use case is Back-to-Back User Agents (B2BUA) doing 3rd Party Call Control (3PCC)

26 WLSS IN SIP NETWORK Registrar Server Redirect Server Registrar Server
2: INVITE Proxy Server 3: Contact B Proxy Server 4: INVITE 1: INVITE 7: OK 8: OK User Agent 5: INVITE 6: OK 9: ACK User Agent 11: BYE Caller A 10: Media (RTP) Caller B

27 WLSS IN SIP NETWORK Registrar Server Redirect Server Registrar Server
4: Contact B 3: INVITE Proxy Server 5: ACK REGISTER 6: INVITE REGISTER 7: Trying Proxy Server 10: Ringing 13: OK 16: ACK 1: INVITE 2: Trying 20: BYE 11: Ringing 23: OK User Agent 14: OK 8: INVITE 17: ACK 24: OK 21: BYE 19: BYE 9: Ringing 15: ACK 12: OK Caller A 22: OK User Agent 18: Media (RTP) * Record-Route enabled proxies Caller B

28 SESSION INITIATION PROTOCOL (SIP)
Originated in mid-90s from Columbia University by co-author of Real- time Transport Protocol (RTP) and Real Time Streaming Protocol (RTSP), to define a standard for Multiparty Multimedia Session Control (MMUSIC) Developed, and standardized by the SIP Working Group of Internet Engineering Task Force (IETF), published initially as RFC 2543 IETF is the primary standards body for most Internet protocols, such as HTTP (RFC 2616), RTP, etc. Application-level signaling protocol for initiating, modifying and terminating multimedia communication sessions over IP networks SIP messags use text-based encoding like HTTP Session Description Protocol (SDP) – describes media capabilities and characteristics of SIP devices Real-time Transport Protocol (RTP) – used for real-time multimedia data transport over UDP/IP Resource Reservation Setup Protocol (RSVP) – used to establish voice quality of service SIP Network Entities SIP protocol specifies 4 types of logical SIP network entities: User Agent, Proxy Server, Redirect Server, Registrar Server 3GPP IP Multimedia Subsystem (IMS) 3GPP has chosen SIP as the standard signaling protocol for establishing multimedia communications sessions in 3G, all-IP networks based on UMTS

29 SIP SERVLETS (JSR-116) SIP Servlet API SIP Protocol Support
Standardized thru JCP as JSR-116 (spec lead: Cisco/dynamicsoft) Specifies execution environment for network-based SIP applications Implemented on SIP-enabled J2EE app servers Builds on J2EE HTTP Servlet APIs Enables Servlets to do SIP signaling, either as a User Agent or Proxy Specifies “converged” SIP-HTTP Servlet containers Declarative and programmatic security SIP Protocol Support RFC 3261 – SIP protocol RFC 3265 – Event Notification RFC 3428 – SIP MESSAGE Method

30 What’s New in WLSS 2.1 Enhanced High Availability
Clustering support Separation of WLSS Data Tier vs. WLSS Engine Tier New Security Features IETF RFC 3325: P-Asserted-Identity SIP header support Adds support for Client-Cert authentication Adds support for JDBC Digest Identity Assertion provider Enhanced Configuration Flexibility Changes to configuring load balancers, network configurations, access logging, and data tier Enhanced Performance Industry-leading SIP message processing and call set-up latency Additional RFCs

31 WLSS SIP Servlet Container Overview
JSR-116 SIP Servlet API SIP protocol stack Implements key RFCs SIP transaction management SIP session management SIP servlet lifecycle management Shared container startup/shutdown with WLS HTTP servlet container Concurrent execution of SIP and HTTP applications Links HTTP/SIP servlet contexts Management via WLS Admin Console JMX/MBean-based JAAS-based security via WLS SIP/HTTP apps can share same user ID and password

32 AGENDA Corporate Overview BEA WebLogic Communications Platform
BEA WebLogic Network Gatekeeper BEA WebLogic SIP Server BEA WebLogic Communications Platform and IMS Application Use Cases Summary Appendix

33 WLCP & IP MULTIMEDIA SUBSYSTEM (IMS)
Communications service providers can create and deploy next-generation IMS applications using BEA WebLogic Communications Platform Host IMS Applications & Services BEA WebLogic SIP Server 1 Policy-based IMS Network Access Control BEA WebLogic Network Gatekeeper Now all developers – not just J2EE experts – can easily build enterprise-class applications on the WebLogic Platform. WebLogic Workshop 8.1 provides a unified IDE that enables visual development and a single, simplified programming model, leveraging a run-time framework to abstract and handle the complexities of J2EE. Developers use a familiar development approach and visual development environment to create Workshop applications in standard, procedural Java. Developers add events, set properties, and add controls in a simplified programming model – without having to understand the J2EE APIs or object-oriented programming. WebLogic Workshop 8.1 provides a single tool, framework, and programming model to build all BEA WebLogic Platform 8.1 applications including Web services, Web applications, custom controls, portals, and business process, enterprise application and B2B integration. By leveraging this simplified development environment developers can dramatically improve productivity and time-to-market. By utilizing visual development interfaces as well as a robust, controls-based architecture for easy, service-oriented use and reuse of enterprise IT assets , developers can focus on building application logic rather than learn complex APIs, with a simplified programming approach that can be used by any IT developer, leveraging familiar concepts such as visual development, events, properties, and controls. Extensible controls provide a service-oriented way to connect to and expose databases, external web services, EJB components, JMS queues, timers, worklists (business processes), message broker, portal content selectors and business controls, and legacy applications via JCA views. Workshop also enables customers to build custom controls that seamlessly plug into the Workshop framework and are available uniformly to all developers in the organization. The Workshop control architecture promotes reuse and enforcement of best practices for design and architecture. 2 Embrace IT and Web Services Developers Telecom Web Services and SIP Servlets 3

34 IMS: CONVERGED, NEXT-GEN NETWORK ARCHITECTURE
Telecom Web Services CONVERGED APPLICATIONS SIP Applications Parlay/OSA Applications IMS IP Multimedia Subsystem INTEGRATED SESSION CONTROL Wireline Wireless IP NETWORK AGNOSTIC Evolution to an all-IP network Well-defined, standardized interfaces through 3GPP, OMA and IETF Based on SIP as standard communication protocol Common abstracted network service interfaces

35 IP MULTIMEDIA SUBSYSTEM (IMS)
International standard, defined by 3GPP (Release 5, 6) Cooperation with 3GPP2, OMA, IETF, ETSI, TISPAN Standardized on SIP Horizontal architecture Multimedia network infrastructure Combine services from fixed, mobile, broadband networks Combine multiple media sessions (voice, video, music, pictures, text, data) SIP A/S Parlay GW IM SSF Core Network HSS S-CSCF MRF P-CSCF I-CSCF Wireline Wireless IP

36 AGENDA Corporate Overview BEA WebLogic Communications Platform
BEA WebLogic Network Gatekeeper BEA WebLogic SIP Server BEA WebLogic Communications Platform and IMS Application Use Cases Summary Appendix

37 IMS: IP Multimedia Subsystem
What is IMS Telecom industry standard for next-gen, 3G IP-based network architecture by the 3rd Generation Partnership Project SIP network architecture for the telecom industry Why IMS Supported by all major telco standards groups: wireless, wireline, cable Levels the playing field across fixed, mobile, broadband, IP service providers Accelerates path to increase revenue and decreased costs Key IMS Players NEPs (Ericsson chairs IMS) ISVs (IT and telecom) SIs (global and regional)

38 Application Use Cases CLICK-TO-CALL/DIAL REAL-TIME VIDEO SHARING
INSTANT MESSAGING VOICE INSTANT MESSAGING VOICE-VIDEO TELEPHONY VIDEO CONFERENCING MULTI-CHANNEL TELEVOTING AUTO-INITIATED CONFERENCE CALLS RICH-MEDIA ENTERPRISE COLLABORATION INTELLIGENT ROADSIDE ASSISTANCE PUSH-TO-TALK OVER CELLULAR

39 AGENDA Corporate Overview BEA WebLogic Communications Platform
BEA WebLogic Network Gatekeeper BEA WebLogic SIP Server BEA WebLogic Communications Platform and IMS Application Use Cases Summary Appendix

40 SUMMARY 1 2 3 4 Leverage Mature Industry Standards
Telecom Web Services, SIP, J2EE. 1 Benefit from Unique WLCP Strengths Combined value of Telecom Web Services, Network Access Management & IMS Application Platform. 2 Launch New Services Now! Use BEA WebLogic SIP Server and BEA WebLogic Network Gatekeeper for next-gen service delivery. 3 Integration and Development Become One Equally essential elements of the IT process - integration and development - are seamlessly converged. Save time and money by eliminating the integration of disparate application and integration technologies. Enables customers to focus on addressing business goals, instead of the underlying infrastructure. Mass Market J2EE A quantum leap in ease-of-use combined with BEA’s industrial-strength, platform-independent foundation, 8.1 brings J2EE to a significantly broader developer base allowing organizations to fully leverage their IT resources to realize increased productivity. Now, developers whose skills include Visual Basic, Cobol, PowerBuilder, C, C++, etc., have the ability to use their skills in developing enterprise applications that exploit the full power of J2EE and industry standard Web Services. BEA helps optimize the productivity of 100% of IT resources, versus the 10% that are truly J2EE experts. Enables more flexible utilization of IT resources, eliminating IT bottlenecks and increasing IT productivity. Foundation of a Service-Oriented Architecture A rich Web services framework and service-oriented development model are combined with unprecedented ease-of-use to enable SOA for mainstream IT projects. WebLogic Platform delivers a comprehensive platform for enterprise Web services, and a service-oriented development environment that simplifies integration of enterprise resources into applications and business processes. This enables rapid assembly of reusable services, creating an adaptable IT environment that can change at the speed of business. Unified Development Environment A single tool and development model for building and integrating applications, services, business processes, and multi-channel user experiences makes all developers more productive. Improve productivity and collaboration while more effectively leveraging existing skills and assets to reduce project times and costs. All project resources are not only more productive, but have a common environment for collaborative development, with ensured interoperability and reuse of skills and software, while minimizing training costs, risk and errors.  [KSM1]Mainstream is the right idea, but we can’t use this word. No one wants to consider him/herself in the mainstream, especially not developers. Same with “Mass Market.” Even when you use a mass marketing strategy, you don’t want your audience to think you’re treating them like they are mass market. Monetize 3rd Party Providers Now! Use BEA WebLogic Network Gatekeeper to securely, and scalably manage 3rd party network access. 4

41 AGENDA Corporate Overview BEA WebLogic Communications Platform
BEA WebLogic Network Gatekeeper BEA WebLogic SIP Server BEA WebLogic Communications Platform and IMS Application Use Cases Summary Appendix

42 CLICK-TO-CALL/DIAL Ability to initiate a telephony session from a hyperlink from a Web browser or desktop application Initiate calls from MS Outlook-like contact lists via click from a PC, PDA, mobile device Calls are routed via SIP to other IP communication end-points, or routed from the IP network to circuit-switched network devices via PSTN-IP gateways Enables addition of presence, availability and location data for higher value-add Can be embedded into Instant Messaging and other Web-based portal applications to “call-enable” existing applications Sample use cases: Web-based directory service Call sales/support reps directly from the corporate website Call sales/marketing reps from direct marketing s

43 REAL-TIME VIDEO SHARING
Peer-to-peer, real-time, multimedia video streaming service. Can be offered over full packet-switched networks, or as “combo” service, combining both circuit and packet switched networks. “Combinational” use case – Send video/pictures over packet network during a circuit-switched phone call. Enriches the end-user experience by exchanging pictures, video clips, or live video streams during a phone call. Operators can leverage PSTN infrastructure, investments, telephony performance, user familiarity, and expertise. Video content is delivered, and consumed, in near real-time, with marginal latency. Provides live end-user experiences of “being there” and “sharing the moment”. Spirit of “Live” – Even when sharing stored video clips, “live- ness” is maintained since an on-going voice conversation is maintained.

44 INSTANT MESSAGING Allow end-users to send/receive messages instantly
Messages can contain any MIME-type media content Text Images Audio/Video Application data SIP and IMS bring instant messaging to mobile devices without interoperability issues Provides store & forward capabilities Presence-based intelligent messaging forwarding Support message delivery to non-SIP devices, such as MMS endpoints

45 VOICE INSTANT MESSAGING
Form of instant messaging, but instead of sending text, it’s using audio files to send voice messaging. End-users can record voice messages instantly using applications in their phones, or use existing audio files stored on their devices. Like IM, voice messages can be sent to one or more recipients. Use-case scenarios Impulse Messaging – Spontaneous urge to be verbal Fast-n-Easy – Talking is faster and easier than typing in text using a phone/PDA keyboard Individualism – Voice communication is more natural, personal, and individualistic, including singing

46 VOICE-VIDEO TELEPHONY
Enables users to add video to an existing voice call, depending on the multimedia capabilities of the other party’s communication device SIP enables real-time, peer-to-peer, 1-1, and multiparty voice and video telephony over the IP network SIP-PSTN interoperability allows IP-based voice/video telephony sessions with circuit-switched video communication sessions

47 VIDEO CONFERENCING Enables real-time addition of other video call participants into an existing 1-1 video call session Extends point-to-point video calls to multi-point video sessions A video conference bridge links together multiple point-to- point video calls into a single video conference Video telephony connections are established from the end- point terminasl to the video conference bridge

48 MULTI-CHANNEL TELEVOTING
Extends televoting systems to end-users using different access networks, e.g. fixed, wireless, IP, cable, etc. Allows existing televoting applications to tally votes from multiple voting mechanisms, such as IVR, SMS, WAP, MMS, etc. Voting application can incorporate location-based network data to provide real-time, region-specific, voting results

49 AUTO-INITIATED CONFERENCE CALLS
Network initiates pre-scheduled conference call, based on the network availability presence data of each core participant for a scheduled conference call, and dials-in each user Application can leverage plug-ins to enterprise calendaring systems (MS Outlook), and Parlay X Web Services network interfaces Removes the end-user inconvenience of having to navigate through conference call announcement menus, and remembering meeting passwords Encourages increased usage of auto-conferencing services Provides Network Operators a branding opportunity on end-user desktops and devices

50 RICH-MEDIA ENTERPRISE COLLABORATION
Add voice, video, presence, location capabilities to existing enterprise collaboration applications and portals Extends existing MS Outlook/Lotus Workplace-like enterprise collaboration applications with real-time “live”, voice-video-web- -file sharing-IM-presence capabilities Extends B2E-B2B-B2E, intranet/extranet/partnernet portals with new real-time, collaboration features enabling new business processes and dynamics

51 INTELLIGENT ROADSIDE ASSISTANCE
Enables end-users in emergency situations to dynamically find & communicate directly with the nearest, available Auto Service Provider End-users interface into an Auto Service Finder application using voice/click/dial-initiated Emergency Assistance number Leverages Parlay X-based Telecom Web Services User Location Web Service - Determines end-user proximity to nearest Auto Service Provider User Status Web Service – Determines availability of end-user and nearest Auto Service Vehicle Call Routing Web Service – Establishes call between end-user with nearest, available Auto Service Vehicle operator

52 PUSH-TO-TALK OVER CELLULAR
Provides direct 1-1/1-many voice communication services over 2.5G/3G cellular networks e.g. GPRS/EDGE, 1xRTT, 1xEvDO Brings two-way communications to regular cellular phones Enables end-users to communicate 1-1, or 1-many Extremely short call set-up times (no need to dial; just push) Enables new business opportunities using real-time, always-on, “walkie-talkie” voice communications Efficient usage of cellular access and radio network resources Network resources used only for one-way during talk spurt Not use two-way network resources for entire call session Leverage existing 2.5G/3G cellular networks Enable faster service rollout Doesn’t require separate network infrastructure investments Provide natural growth path to WCDMA


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