WHY POP UP EVENTS? Lack of engagement a problem for all If we don’t reach people we can’t meet their needs If we don’t reach people we aren’t economically viable or socially relevant
WHAT IS POP UP? They are: Spontaneous A little quirky They come and go Create interest Inexpensive Opportunities to engage
Project Overview Five Learn Local providers in Knox to make use of both empty retail spaces and other public places to engage the community in learning opportunities and expose it to our brand The spaces include: Libraries Businesses & Shopping Centres Schools Licensed premises Sporting Clubs Cafes and much more….
INNOVATIVE APPROACH Build on a successful model from the business sector Mix delivery of learning with a marketing strategy Win win for all partners
Have a strong marketing campaign Set up a strong marketing campaign informing customers about the pop-up event to generate excitement to help pull in crowds. Word-of-mouth marketing and social-media sharing helps sustain the buzz and create a sense of intrigue, fun and spontaneity.