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Eloqua Providing Industry-Leading Management Tools
Copyright © 2013, Oracle and/or its affiliates. All rights reserved. 2 Eloquas Deliverability Solution Deliverability Cloud Service Products Integrated Testing & Management Tools Bounceback Processing & Reporting Automated List Management Access to Best Practices Whitelists, Blacklists & Feedback Loops Industry Leadership, Partners and Certifications Industry Expertise – Deliverability Officer & Team
Copyright © 2013, Oracle and/or its affiliates. All rights reserved. 3 Deliverability Cloud Service Products StandardEnterprisePremium SPF Branded Bounceback up to 3 domainsup to 5 domains Branded reverse domain name service (rDNS) DKIM support up to 3 from addresses up to 6 from addresses Mailbox Monitor Test (Seed List Sending Only) Basic: 5 Standard: 10 Enterprise: 15 Basic: 5 Standard: 10 Enterprise: Inbox Preview Tests (monthly) Branded Images and Links Dedicated IP Address 133 Delivery program assistance 1 per year3 per year Available special configurations (Auto BCC, Routing through external servers) N/A
Copyright © 2013, Oracle and/or its affiliates. All rights reserved. 4 Value of Deliverability Product Components FeatureBenefits Branded Bounceback Domain-Establish Domain w/ ISPs -Full Branding of All Headers -Distinction from Shared Range Domains 1 Dedicated IP-Establish distinct sender reputation -Protection from shared range IP issues Branded DNS-Protection from shared domain blocks -Isolate brand from everyone else Branded Images & Links-Comprehensive content branding -Consistent branding across content & headers (avoid certain spam tests/filters) Domain Keys / DKIM Support - Up to 3 From Addresses (Standard) - Up to 6 From Addresses (Enterprise & Premium) -Identity/Brand Protection against forgery & authentication with ISPs/ESPs -Access to Accreditation programs -Access to Yahoo! Feedback Loop Deliverability Program Assistance - 1 Event (Standard) - 3 Events (Enterprise & Premium) -Delivery tracking, whitelist and feedback loop management, ISP relations, consulting services related to deliverability, reputation repair, mail filtering issues and/or technical details of sending bulk -Leverage industry knowledge and connections of Deliverability Officer to resolve larger deliverability issues 3 Dedicated IPs-Fallback IPs in events of false-positive spam-flagging -Lower volume per IP (less likely to trigger volume spamblocks)
Copyright © 2013, Oracle and/or its affiliates. All rights reserved. 5 Integrated Testing & Management Tools Partnered with
Copyright © 2013, Oracle and/or its affiliates. All rights reserved. 6 Bounceback Processing & Reporting Automated processing & categorization of bounceback messages Comprehensive reporting – Bounceback History with Messaging – Bounceback Overview – Spam Unsubscribe
Copyright © 2013, Oracle and/or its affiliates. All rights reserved. 7 Automated List Management Global Suppression List – Managed by Eloqua (regular updates) – Automatically prevents sending to some known bad domains & spamtraps – FCC Wireless Suppression lists Automated Subscription Management – Campaign or Site Level Customized Exclusions – By address or domain
Copyright © 2013, Oracle and/or its affiliates. All rights reserved. 8 Access to Best Practices Documentation User Groups General Consulting – Marketing Coaches – Deliverability Program Assistance (Based on Deliverability Product)
Copyright © 2013, Oracle and/or its affiliates. All rights reserved. 9 Whitelists, Blacklists & Feedback Loops Blacklist monitoring In all major whitelists and feedback loops
Copyright © 2013, Oracle and/or its affiliates. All rights reserved. 10 Industry Leadership, Partners and Certifications Most widely accepted accreditation program to certify senders – Special benefits for Eloqua clients Essential certification for transferring any data from the EU to data centers in the USA 3 rd Party Privacy Monitoring to Ensure compliance and best practices Industry Memberships
Copyright © 2013, Oracle and/or its affiliates. All rights reserved. 11 Industry Expertise: Deliverability Officer and Team Dedicated to optimization of deliverability through product, services, and consultation standard creations (DKIM) Membership & leadership on all major /privacy based coalitions, and alliances First tier relationships with anti-spam solutions and ISPs/ESPs 20+ years combined and anti-spam experience Worked for major ISPs abuse/security
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