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company profile ’09 Our vision is a more secure world 1Cobra Automotive Technologies. Group presentation Our vision is a more secure world 1 © 2009 Cobra Automotive Technologies SpA, All rights reserved
company profile ’09 vision missionOur aim is to make the world a safer place vision Our vision is a more secure world everywhere and at all times mission Cobra's mission is to provide worldwide, user friendly vehicle-centric solutions integrating advanced technologies that enhance transportation and property security and to work with public and private organisations that share our vision 2 © 2009 Cobra Automotive Technologies SpA, All rights reserved
“ “ company profile ’09 Property security. A worldwide problemOur aim is to make the world a safer place Property security. A worldwide problem “ Property security means the ability to manage on time, on line, everywhere, every time the risk of attack to vehicle property Carmine Carella – CEO of Cobra “ 3 © 2009 Cobra Automotive Technologies SpA, All rights reserved
company profile ’09 Property security. The factsOur aim is to make the world a safer place Property security. The facts Vehicle crime is a highly organised criminal activity affecting the whole world. It has been clearly established that it is often linked to organised crime and it evolves as fast as the circumstances change Europe vehicles stolen in 26 EU countries in year 2006 stolen cars trafficked out of the European Union vehicles stolen every day throughout Europe * 981,664 450,000 2,700 China motor vehicles have been reported stolen in 2006 of which hijacked ** 637,000 24,000 Brazil vehicles stolen in the first 6 months of in the region of Sao Paulo only *** 79,300 * Source: Cobra Automotive Technologies, consolidated data from Europol and local governments Russia vehicle theft in From to 2006 theft statistics demonstrate a steadily increase **** 123,000 ** Source: Ministry of Public Security of People's Republic of China *** Source: Car theft and insurance in Russia - SBD market research – September 2008 **** Source: Secretaria da Segurança Publica – Brazil – October 2008 4 © 2009 Cobra Automotive Technologies SpA, All rights reserved
company profile ’09 Property risks. Modus operandiOur aim is to make the world a safer place Property risks. Modus operandi Vehicle theft was a quite simple matter since few years ago. Thieves broke into parked cars and drove them away or duplicated keys to enter the vehicle. Recently thefts have generally decreased. But thieves, tied to criminal organizations, have become more aggressive and even harm vehicle owners becoming violent Carjacking is one of the methods used to steal vehicles: threat of violence and the use of firearms to steal vehicles have the advantage of getting the vehicle and its original keys at the same time Homejacking is another kind of crime committed by entering in people properties to steal vehicle keys using violence or threats. Domestic burglary for stealing keys is the most recent trend detected by police forces More than 50% of stolen vehicles are never recovered, most of them being trafficked in eastern Europe and north African countries 5 © 2009 Cobra Automotive Technologies SpA, All rights reserved
“ “ company profile ’09 Transportation security. A social problemOur aim is to make the world a safer place Transportation security. A social problem “ Transportation security means the management of risks that can impact people in and around the vehicle, during the movement of the vehicle Carmine Carella – CEO of Cobra “ 6 © 2009 Cobra Automotive Technologies SpA, All rights reserved
company profile ’09 Transportation security. The factsOur aim is to make the world a safer place Transportation security. The facts Road accidents are the main cause of death among under 45 year olds. Every day more than 100 people are killed on roads in the European Union Europe accidents each year people injured each year road accident deaths * 1,300,000 1,700,000 38,000 * European Commission Directorate-General for Energy and Transport 7 © 2009 Cobra Automotive Technologies SpA, All rights reserved
company profile ’09 Transportation risksOur aim is to make the world a safer place Transportation risks Driving is an exciting experience. Nevertheless it is a risky activity for the drivers, the passengers and, in general, for the people around the vehicle. To secure driving and to manage these risks, the solution is to contribute in supporting drivers while they are driving, displaying their performances and consequently educating them to drive better Low speed driving can cause danger both for cars and people, due to the fact that every car has a blind zone. In the United States the North American no profit association Kids and Cars has widely demonstrated such risks, tracking accidents occurred to children left unattended around motor vehicles. Stating in this way the nonsense for the society of such kind of deaths and injuries There are 62 children behind this vehicle. Not one of them can be seen by the driver behind the wheel 8 © 2009 Cobra Automotive Technologies SpA, All rights reserved
company profile ’09 Our aim is to make the world a safer place Cobra solutions to secure people and vehicles property The location based services have the objective to assist people and protect vehicles during a unexpected event Cobra is the unique pan-European service provider across 36 European countries Cobra-branded services are offered directly or through local service providers and licensees (Russia & Confederation of Independent States, Malaysia, South Africa) In Brazil Cobra operates as an infrastructure provider : - to provide a secure communication protocol enabling vehicle manufacturers to partner with local service providers 36 European countries - to provide computing and data operations infrastructure enabling the Cobra partner in Argentina, Car Security SA, to act as Service Provider in Argentina, Chile and Uruguay Brazil, Argentina, Chile, Uruguay Malaysia, Russia & CIS, South Africa Exclusive pan-European programs Ferrari Porsche Its proprietary server-centric infrastructure is integrated with on-board electronics Bentley Maserati Renault Lamborghini Nissan Europe Audi 9 © 2009 Cobra Automotive Technologies SpA, All rights reserved
company profile ’09 Our aim is to make the world a safer place Cobra solutions to secure people and vehicles property. The network of Secure Operating Centres The monitoring and tracking of vehicles are carried out by Secure Operating Centers (SOC) which operate 24 hours a day, 7 days a week The SOC can communicate with the vehicle owner via telephone, GSM mobile phone, and, in case of an unexpected event, liaise with police forces to manage the critical situation In the European countries where theft is a major issue, such as France, Italy and the UK, Cobra has invested in its own Secure Operating Centre In the rest of the territory Cobra qualifies and selects local Secure Operating Centres that have the required experience in theft procedures and are authorised to cooperate with the local police authorities 10 © 2009 Cobra Automotive Technologies SpA, All rights reserved
company profile ’09 Location Based Services ...Our aim is to make the world a safer place Location Based Services ... Businessmen, families, women, children, grandfathers … At work, on holidays, at home, travelling … In Europe, in Sao Paulo, in Asia, in Johannesburg… Whoever, at all times, everywhere, Cobra aims to make the world a safer place being close to its customers 24 hours a day, 7 days a week for end users . . . and for you 11 © 2009 Cobra Automotive Technologies SpA, All rights reserved
company profile ’09 Cobra solutions to secure property. The antitheftOur aim is to make the world a safer place Cobra solutions to secure property. The antitheft The antitheft has the objective to prevent the illegal action In case of intrusion into the vehicle (cars, trucks, motorcycles) to steal the vehicle and its contents or in case of unauthorised movement the system generates an acoustic and visual signal to disturb the thief Antitheft are based on the core technologies of Ultra-Sound, Radar, RF transmitters and receivers, CAN and LIN Bus, magnetic and piezo sound technologies. These technologies can be integrated on a system level (systems) or offered on a component level (components) The antitheft include : Alarm control units Anti lift sensors Sirens Radar anti intrusion sensors Immobilisers Ultrasonic anti intrusion sensors Active recognition devices: radio commands and electronic keys Passive recognition devices: driver card 12 © 2009 Cobra Automotive Technologies SpA, All rights reserved
company profile ’09 Cobra solutions to secure transportation.Our aim is to make the world a safer place Cobra solutions to secure transportation. The manoeuvring aid The systems have the objective to assist the driver during low sped manoeuvres reducing damages to vehicles, protects people and animals and make driving and parking easier Parking Aid System is a conventional park distance control system simplifying the manoeuvring process with front and back analogue warning signal. It uses four ultrasonic sensors fitted to the front bumper and up to four sensors fitted to the rear bumper, strategically positioned to detect close obstacles and transmit an audible warning signal to the driver Park Mate System will provide solutions for automatic and semi automatic parking Sensors are invisible when fitted 13 © 2009 Cobra Automotive Technologies SpA, All rights reserved
company profile ’09 Partnership with Vehicle ManufacturersOur aim is to make the world a safer place Partnership with Vehicle Manufacturers since Nissan 1991 Renault 1993 Volkswagen - Audi 1994 Honda Access Europe Motorcycle – Ducati Motor 1996 Toyota 1999 Renault Véhicules Industriels – Volvo Trucks – Porsche – Ford Daimler- Chrysler – Jaguar – Land Rover – Mazda – Skoda 2001 Honda – Ferrari – Maserati – Yamaha Motor Europe 2002 Mitsubishi – Bentley – Lamborghini 2003 Scania - MV Agusta Corse 2004 MV Agusta Motor 2006 Hyundai – Kia – Iran Khodro – Shanghai Volkswagen 2008 DPCA (Dongfeng Peugeot Citroen Automobile Company) SAIC (Shanghai Automotive Industry Corporation) BHMC (Beijing Hyundai Motor Company) – Geely 2009 Cobra aims at being recognised as a company constantly focused on understanding security needs. The goal is to give to client partners the solutions that contribute to reinforce their image of responsibility towards security. 14 © 2009 Cobra Automotive Technologies SpA, All rights reserved
company profile ’09 Partnership with Vehicle ManufacturersOur aim is to make the world a safer place Partnership with Vehicle Manufacturers Europe In Europe Cobra has entered into agreements with vehicle manufacturers since 1991 and the collaboration is now extended to their national sales companies worldwide Japan Since 2004, Cobra is present in Tokyo, Japan, to develop the OEM / OES world-wide market with Japanese car manufacturers China In 2007 Cobra has set up its Asia Pacific Headquarters in Beijing, entering the 2nd largest auto market in the world South Korea In 2008 Cobra has established a direct operation in Giheung, South Korea, which is involved in the R&D, manufacturing and business development with Asian and Korean vehicle manufacturers, mainly focused on the parking aid business 15 © 2009 Cobra Automotive Technologies SpA, All rights reserved
company profile ’09 Design and Development in Cobra.Our aim is to make the world a safer place Design and Development in Cobra. Technological solutions to meet customers needs Electronics The design and the development of electronic systems are managed by Cobra Automotive Technologies, in Varese, Itay and in Giheung, South Korea More than 70 engineers involved in Italy and 10 in Korea Investment programs able to respond to the most severe automotive standards: In-depth knowledge of technologies and development methods and for the delivery of reliable and effective products, and their strict application, according to APQP and automotive SPiCE Extensive program management system Fully integrated hardware, software and mechanical development Vehicle application study and advance simulations / guidelines for applications Product Lifecycle Management (PLM) to enhance product development and engineering processes 16 © 2009 Cobra Automotive Technologies SpA, All rights reserved
company profile ’09 Design and Development in Cobra.Our aim is to make the world a safer place Design and Development in Cobra. Service solutions to meet customers needs Telematics The Location Based Services are managed by Cobra Telematics SA, Manno (Switzerland) with design, development and service support operations for the telematic platforms at Cobra Telematics Development, based in Sophia Antipolis (France), São Paulo (Brazil), Busto Arsizio (Italy) Worldwide more than 30 IT engineers are involved in telematics operations The team in Busto Arsizio is highly focused in providing innovative security services to the end users In Europe a server-based infrastructure is managed with servers located in Bern and Zurich, Switzerland, to guarantee the maximum level of privacy In Latin America the server –based infrastructure is located in Hortolãndia, São Paulo, hosted by IBM Technological Centre Validation of the whole value chain, hardware, firmware and server infrastructure 17 © 2009 Cobra Automotive Technologies SpA, All rights reserved 17
company profile ’09 Factories in the parkOur aim is to make the world a safer place Factories in the park The processes related to the production of Electronic Systems are totally managed in house. The facilities are placed in a light, airy place on full view through windows to the outside gardens Cobra Automotive Technologies - Varese, Italy The production facilities to serve the European and Russian market are based in Varese, Italy in a 10,000 sq.m area located in the Campo dei Fiori natural park in the foothills of the Italian Alps Cobra Automotive Technologies - Varese, Italy Project of the new building Cobra Automotive Technologies - Beijing,China The Asian headquarter in Beijing, China currently covers a surface of 2,000 sq.m. In 2010 a new building will be operational in a green area of the Beijing Technological park: about 14,000 sq.m. of which 10,000 dedicated to manufacturing facilities. In China, Cobra is assembling electronic systems and by 2010 the product’s core electric board will be produced here as well Cobra Automotive Technologies Beijing,China Project of the new building Current factory – Beijing, China 18 © 2009 Cobra Automotive Technologies SpA, All rights reserved
company profile ’09 Operations in CobraOur aim is to make the world a safer place Operations in Cobra Continuous investments are made to meet automotive requirements targeting reliability, availability and maintainability 2,5 million systems produced per year with a production capacity up to 3,5 million systems More than 10,000 systems* produced per day Automatic traceability for each electronic devices by Process Quality System (PQS ) Resources and spaces are optimized, eliminating waste * Systems can be complete kits, made out of different parts and devices 19 © 2009 Cobra Automotive Technologies SpA, All rights reserved
company profile ’09 Test labsOur aim is to make the world a safer place Test labs The in-house laboratory is equipped with test instruments and simulators to satisfy the requirements of vehicle manufacturers, insurance companies and legal requirements of the European Union and to support the design and development activities Experimental test during development Technical benchmarking Design validations and product verification according the OEM standards: Functional tests EMC evaluation Temperature shock Endurance / Reliability tests Power consumption management Humidity 20 © 2009 Cobra Automotive Technologies SpA, All rights reserved
company profile ’09 Test labsOur aim is to make the world a safer place Test labs Respect for advanced automotive standards enables Cobra to meet the highest technical and functional standards of excellence OEM approval Audi – Daimler - Chrysler – Ford – GM – Honda – Mazda – Nissan – Porsche – PSA – Renault – RVI – Scania – Toyota – VW – Volvo Trucks – Hyundai – Kia Insurance approvals ANIA, FG, Pimot, SCM, SSF, SRA, Thatcham, TÜV Allianz, UPEA, VAT Legal requirements approvals EC Directives 95/54 – 95/56 – 104/2004 – 1999/5 ECE R28 – R10 – R97 – R116 FCC part. 15 CCC* * CCC – Certificate for China Compulsory Product Certification 21 © 2009 Cobra Automotive Technologies SpA, All rights reserved
company profile ’09 Cobra management system certificationsOur aim is to make the world a safer place Cobra management system certifications UNI EN ISO 9001 : 2000 certified First Italian company in the sector to be certified (1994) ISO/TS16949 : 2002 certified Technical Specifications for Quality Assurance in the automotive segment ISO : 2004 certified Environmental Management System Automotive SPiCE CL 1 : 2007 certified Software and System Capability Maturity Model ISO/TS16949 : 2009 certified Obtained by Cobra Beijing for an integrated quality management system Regularly audited by vehicle manufacturers 22 © 2009 Cobra Automotive Technologies SpA, All rights reserved
company profile ’09 Cobra turnoverOur aim is to make the world a safer place Cobra turnover All financial results are split into Electronic Systems and Locations Based Services In 2008 preliminary revenues amount to 121,2 million Euro demonstrating a consistent and sustainable growth in Location Based Services 23 © 2009 Cobra Automotive Technologies SpA, All rights reserved
company profile ’09 Cobra turnoverOur aim is to make the world a safer place Cobra turnover Cobra continued to expand its activities in areas with high potential of sales for both Electronic Systems (Asia, Russia) and Location Based Services (Russia, South America, South Africa) 24 © 2009 Cobra Automotive Technologies SpA, All rights reserved 24
company profile ’09 Cobra turnover – Electronic SystemsOur aim is to make the world a safer place Cobra turnover – Electronic Systems (in €M.) Antitheft Parking Aid In electronic system business Cobra continued to increase the range of product sold to vehicle manufacturers and to expand its customer base In 2008 Cobra successfully concluded the acquisition of the parking aid business from Continental in Asia In the month of December 2008 and March 2009 respectively Cobra Beijing received its first OES and OEM contract signed 25 © 2009 Cobra Automotive Technologies SpA, All rights reserved
company profile ’09 Cobra turnover – Stolen Vehicle RecoveryOur aim is to make the world a safer place Cobra turnover – Stolen Vehicle Recovery In 2008 Cobra has been nominated by Audi and Lamborghini as unique supplier in Europe for Stolen Vehicle Recovery In the second half of the year Cobra pan-european contract with Porsche was extended to Russia and South Africa Starting the activities in Brazil has allowed Cobra to develop some important contact with local player in the whole South American area 26 © 2009 Cobra Automotive Technologies SpA, All rights reserved 26
company profile ’09 Cobra turnover - By geographyOur aim is to make the world a safer place Cobra turnover - By geography In 2008 the international footprint of the Group is confirmed with 77.1% of revenues from sales outside Italy and, thanks to the recent acquisitions, Cobra significantly increased its shares in Italy and in the UK 27 © 2009 Cobra Automotive Technologies SpA, All rights reserved
company profile ’09 Cobra in the worldOur aim is to make the world a safer place Cobra in the world 28 © 2009 Cobra Automotive Technologies SpA, All rights reserved
company profile ’09 Over 30 years of vehicle securityOur aim is to make the world a safer place Over 30 years of vehicle security Cobra was founded. Pioneer in electronic vehicle security 1975 First radio key to open and close the doors 1984 One of the first companies to use SMT Technology 1986 The rapid growth forces the company to devise a critical review process 1991 Partnerships with vehicle manufacturers start 1992 First company of this field certified ISO 9001 1994 Cobra Bridge platform linked to native vehicle body electronics 1996 First generation of parking aid systems, Cobra Park Master 2000 Initial development of a new security solution based on vehicle geo-localisation 2001 Porsche chooses Cobra for its Stolen Vehicle Recovery pan-European program 2005 Cobra enters the Italian stock exchange market in the STAR segment 2006 New subsidiaries in France, Italy, UK through acquisitions and set up of Cobra regional headquarters in Asia-Pacific 2007 Cobra enters the Brazilian and Korean market 2008 29 © 2009 Cobra Automotive Technologies SpA, All rights reserved
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