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& #noiOnDemand GETTING OUT YOUR VOTE Joy Cushman New Organizing Institute.

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Presentation on theme: "& #noiOnDemand GETTING OUT YOUR VOTE Joy Cushman New Organizing Institute."— Presentation transcript:

1 & #noiOnDemand GETTING OUT YOUR VOTE Joy Cushman New Organizing Institute

2 & #noiOnDemand INTRODUCTIONS NOI On Demand You Norms

3 & #noiOnDemand FOLLOWING THE LAW ELECTIONS.NEWORGANIZING.COM

4 & #noiOnDemand FOLLOWING THE LAW

5 & #noiOnDemand YOUR TRAINER

6 & #noiOnDemand AGENDA What is GOTV? Why do GOTV? Who do we GOTV? How do we GOTV? Get ahead of the game Next Steps, Q&A

7 & #noiOnDemand

8 & Q1: WHAT IS GOTV? a.Grand Old Tele Vision b.Gathering Of The Vibes c.Get Out The Vote

9 & #noiOnDemand Q1: WHAT IS GOTV? a.Grandma’s Old Tele Vision b.Gathering Of The Vibes c.Get Out The Vote

10 & #noiOnDemand Q2: WHY DO WE GOTV?

11 & #noiOnDemand Q2: WHY DO WE GOTV? 1.To win! 2. To build and demonstrate power 3. To develop leadership & organization

12 & #noiOnDemand CONNECT TO YOUR ISSUE

13 & #noiOnDemand Q3: WHO DO WE GOTV? SUPPORT AGAINSTUNKNOWNSUPPORTER VOTE HISTORY FREQUENT 123 SPORADIC 456 NEVER 789 NEW

14 & #noiOnDemand Q3: WHO DO WE GOTV? SUPPORT AGAINSTUNKNOWNSUPPORTER VOTE HISTORY FREQUENT 123 SPORADIC 456 NEVER 789 NEW

15 & #noiOnDemand Q4: HOW DO PEOPLE VOTE?

16 & #noiOnDemand Q4: HOW DO PEOPLE VOTE? 1.Vote By Mail (Absentee) 2. Early Vote Polling Location 3. Absentee in Person 4. Election Day Polling Location

17 & #noiOnDemand Q5: WHAT PERCENTAGE OF PEOPLE VOTED EARLY IN 2008? 1. 8% 2. 21% 3. 34% 4. 63%

18 & #noiOnDemand Q5: WHAT PERCENTAGE OF PEOPLE VOTED EARLY IN 2008? 1. 8% 2. 21% 3. 34% 4. 63%

19 & #noiOnDemand Q6: WHY DID THEY VOTE EARLY?

20 & #noiOnDemand Q6: WHY DID THEY VOTE EARLY? Because it’s convenient Because someone organized them to

21 & #noiOnDemand 123 Gotta have itIf you can...Waste of $! Q 7: HOW SHOULD WE CONTACT VOTERS?

22 & #noiOnDemand 123 Gotta have itIf you can...Waste of $! Q 7: HOW SHOULD WE CONTACT VOTERS? VOLUNTEER LIVE CALLS

23 & #noiOnDemand 123 Gotta have itIf you can...Waste of $! Q 7: HOW SHOULD WE CONTACT VOTERS? VOLUNTEER LIVE CALLS

24 & #noiOnDemand 123 Gotta have itIf you can...Waste of $! Q 7: HOW SHOULD WE CONTACT VOTERS? PAID LIVE CALLS

25 & #noiOnDemand 123 Gotta have itIf you can...Waste of $! Q 7: HOW SHOULD WE CONTACT VOTERS? PAID LIVE CALLS

26 & #noiOnDemand 123 Gotta have itIf you can...Waste of $! Q 7: HOW SHOULD WE CONTACT VOTERS? ROBO CALLS

27 & #noiOnDemand 123 Gotta have itIf you can...Waste of $! Q 7: HOW SHOULD WE CONTACT VOTERS? ROBO CALLS

28 & #noiOnDemand 123 Gotta have itIf you can...Waste of $! Q 7: HOW SHOULD WE CONTACT VOTERS? DOOR TO DOOR

29 & #noiOnDemand 123 Gotta have itIf you can...Waste of $! Q 7: HOW SHOULD WE CONTACT VOTERS? DOOR TO DOOR

30 & #noiOnDemand 123 Gotta have itIf you can...Waste of $! Q 7: HOW SHOULD WE CONTACT VOTERS? GLOSSY MAIL

31 & #noiOnDemand 123 Gotta have itIf you can...Waste of $! Q 7: HOW SHOULD WE CONTACT VOTERS? GLOSSY MAIL

32 & #noiOnDemand 123 Gotta have itIf you can...Waste of $! Q 7: HOW SHOULD WE CONTACT VOTERS? DOOR HANGERS

33 & #noiOnDemand 123 Gotta have itIf you can...Waste of $! Q 7: HOW SHOULD WE CONTACT VOTERS? DOOR HANGERS

34 & #noiOnDemand 123 Gotta have itIf you can...Waste of $! Q 7: HOW SHOULD WE CONTACT VOTERS? GOTV TEXT MESSAGES

35 & #noiOnDemand 123 Gotta have itIf you can...Waste of $! Q 7: HOW SHOULD WE CONTACT VOTERS? GOTV TEXT MESSAGES

36 & #noiOnDemand 123 Gotta have itIf you can...Waste of $! Q 7: HOW SHOULD WE CONTACT VOTERS? GOTV S

37 & #noiOnDemand 123 Gotta have itIf you can...Waste of $! Q 7: HOW SHOULD WE CONTACT VOTERS? GOTV S

38 & #noiOnDemand 123 Gotta have itIf you can...Waste of $! Q 7: HOW SHOULD WE CONTACT VOTERS? FACEBOOK

39 & #noiOnDemand 123 Gotta have itIf you can...Waste of $! Q 7: HOW SHOULD WE CONTACT VOTERS? FACEBOOK

40 & #noiOnDemand 123 Gotta have itIf you can...Waste of $! Q 7: HOW SHOULD WE CONTACT VOTERS? VISIBILITY

41 & #noiOnDemand 123 Gotta have itIf you can...Waste of $! Q 7: HOW SHOULD WE CONTACT VOTERS? VISIBILITY

42 & #noiOnDemand 123 Gotta have itIf you can...Waste of $! Q 7: HOW SHOULD WE CONTACT VOTERS? RALLY ON THE MALL

43 & #noiOnDemand 123 Gotta have itIf you can...Waste of $! Q 7: HOW SHOULD WE CONTACT VOTERS? RALLY ON THE MALL

44 & #noiOnDemand Q 8: WHAT SHOULD WE SAY?

45 & #noiOnDemand Q 8: WHAT SHOULD WE SAY? 1.Thank you for voting before (if they did) 2.Will you vote? 3.Make a plan 4.We expect high turnout 5.Local organization

46 & #noiOnDemand EXTRA CREDIT! GET AHEAD OF THE GAME Expand the electorate

47 & #noiOnDemand EXTRA CREDIT! GET AHEAD OF THE GAME Clean your list

48 & #noiOnDemand EXTRA CREDIT! GET AHEAD OF THE GAME Make sure your people can vote easily

49 & #noiOnDemand

50 & WHAT’S NEXT: THIS WEEK GOTV Planning 1- Tue, Aug 7, 2012 at 1:00 PM EDT Choosing which voters to target for Get Out the Vote programs, planning backward to have enough volunteers for Election Day, and building a project timeline to lead up to Election Day. GOTV Planning 2 - Wed, Aug 8, 2012 at 1:00 PM EDT Training volunteers to help with Get Out the Vote efforts, setting up GOTV staging locations, and planning an Election Day timeline. Rapid Response - Thu, Aug 9, 2012 at 1:00 PM EDT Strategies for responding to an attack using media. Media and Blogger Outreach - Fri, Aug 10, 2012 at 1:00 PM EDT Strategies for assembling a press and blogger list, and tactics to pitch specific reporters and bloggers with your message.

51 & #noiOnDemand WHAT’S NEXT: NEXT WEEK Managing Staff and Volunteers - Mon, Aug 13, 2012 at 1:00 PM EDT Best practices for setting expectations and goals, communicating with staff, hiring, delegating responsibility, and providing feedback. Leading a Data-Driven Action Program - Tue, Aug 14, 2012 at 1:00 PM EDT Strategic ways to think about data, including best uses of limited resources, setting strategic goals and maintaining accountability, and demonstrating success. Volunteer Recruitment and Capacity Planning - Wed, Aug 15, 2012 at 1:00 PM EDT Strategies for identifying and recruiting volunteers, planning for long-term capacity to start a volunteer program, and ramping up to Election Day. Using New Media to Tell the Story - Thu, Aug 16, 2012 at 1:00 PM EDT How to use New Media to construct a narrative and history for your campaign. Campaigning - Fri, Aug 17, 2012 at 1:00 PM EDT The use of in campaigns, review strategies and best practices for writing effective s, and tips and a checklist for making your program a success.

52 & #noiOnDemand Evaluation Q&A


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