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A DOCUMENTARY SERIES & PUBLIC ENGAGEMENT CAMPAIGN LINKING EARLY CHILD HEALTH AND DEVELOPMENT TO A HEALTHIER, MORE PROSPEROUS AND MORE EQUITABLE AMERICA.

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Presentation on theme: "A DOCUMENTARY SERIES & PUBLIC ENGAGEMENT CAMPAIGN LINKING EARLY CHILD HEALTH AND DEVELOPMENT TO A HEALTHIER, MORE PROSPEROUS AND MORE EQUITABLE AMERICA."— Presentation transcript:

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2 A DOCUMENTARY SERIES & PUBLIC ENGAGEMENT CAMPAIGN LINKING EARLY CHILD HEALTH AND DEVELOPMENT TO A HEALTHIER, MORE PROSPEROUS AND MORE EQUITABLE AMERICA Major Funding W.K. Kellogg Foundation The California Endowment U.S. Centers for Disease Control Additional Funding Blue Cross Blue Shield of MN Foundation

3 The Raising of America 2014 Video Release and National PBS Broadcast TBD A 6-part Documentary Series How a strong start for all our kids leads not only to better individual outcomes, but also a healthier, more prosperous and equitable America. A National Public Engagement Campaign To reframe the debate about what we as a society can—and should—do to ensure every infant a strong start. A Companion Website With interactives, discussion guides, action toolkits and other resources

4 Strong Children  Strong Communities Strong starts yield strong communities BUT equitable communities and nations are vital to strong starts

5 THE DOCUMENTARY SERIES Opening 60’ episode: THE RAISING OF AMERICA: Early Childhood and the Future of Our Nation + Five 30 min. episodes:  ARE WE CRAZY ABOUT OUR KIDS? The Cost/Benefit Equation *  DNA IS NOT DESTINY: How the Outside Gets Under the Skin  ONCE UPON A TIME: When Childcare for All Wasn’t Just a Fairytale *  STRESSING OUT THE POOR? Building Community Resilience  WOUNDED PLACES: Confronting Childhood PTSD in America’s Shell-Shocked Cities * * Work-in-progress cut available for preview

6 The Campaign will help educators, providers, advocates, organizers, public officials and community members use the documentary series and online tools to build the vision and groundwork for bold and transformative childhood policy and systems changes needed to provide all infants a strong start. The Public Engagement Campaign: Using the series as a tool to change the conversation

7 Old Habits of Thinking The Emerging Story Infants don’t remember Success / failure shaped by parental “choices Poverty reflects a moral deficit or ‘lack Failure due to dysfunc-tional racial cultures The period of our most complex and formative learning Growing inequalities constrain or enhance what parents can do Poverty a consequence of exploitation Racialized opportunity structures & social exclusion Widening the Lens (1)

8 Old Habits of Thinking The Emerging Story Development takes place within a ‘family bubble’ Impairment (‘bad’ kids) Prenatal care ‘Their’ kids This is just how things are Families are situated within nested social ecologies Adaptation (injured kids) Life-course approach ‘Our’ kids All policies are child development policies Widening the Lens (2)

9 Using vs. Watching Advance dialogue within child health and development circles Build cross-sectoral alliances with stakeholders from other sectors (e.g. racial justice, business, the religious community, affordable housing and community development, corrections, regional equity, etc.) Spotlight promising practices, innovative projects and progressive initiatives Engage community voices—across the board Hold elected officials and the policy community accountable to families with young children

10 200+ Campaign Partners American Academy of Pediatrics Association of Maternal & Child Health Programs Boston Public Health Commission & CityMatCH California State Libraries & For Our Babies Campaign Center for the Study of Social Policy

11 Official Companion Website Coming Fall 2014

12 Get Involved Stay informed: eNewsletter & Facebook Join the ConnectUp Database Sign up as a Campaign Partner Create your own outreach strategy  Work-in-progress screenings (Now– Aug)  Sneak Preview Launch Events (Sept – Nov)  Screening events (November onward)  PBS Broadcast & Twitter Launch Party (TBD)

13 Work-in-progress Screenings Now - August Available clips and episodes to preview: The Raising of America 11-minute Preview Are We Crazy About Our Kids? Once Upon a Time Wounded Places Contact:

14 Sneak Preview Launch Events September - November Show the Opening hour-long episode followed by a panel of local leaders and experts to promote meaningful conversation and local action to improve conditions of families with young children Large events (250–750+ people) that bring together a diverse audience (community members, advocates, policymakers, educators, practitioners, researchers and more) across a range of sectors—early childhood, health, education, business, government, etc. Contact: Rachel Poulain,

15 Campaign Screenings November onward!  Internally; Workshops; Conferences  Dialogue and mobilize partners and allies  Build new alliances  Town hall meetings & Public events  Media engagement  Local PBS Station Before you begin: Using vs. Watching  Internal consensus  Clear goals and objectives that fit your audience(s)  Opportunities for action

16 The success of The Raising of America will ultimately be measured by how effectively it can be used to intervene in public debate and advance the efforts of organizations that have long worked to tackle inequities and benefit all children in the U.S. How can your foundation use the series?

17 Larry Adelman Project Director & Executive Producer Rachel Poulain, MPH Director of Public Engagement & Associate Producer Produced by: California Newsreel with Vital Pictures Video Release Fall 2014 and PBS Broadcast TBD


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