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While all audience-leading and influential newspapers, magazines, radio and television stations belong to the communications moguls, it is possible to.

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Presentation on theme: "While all audience-leading and influential newspapers, magazines, radio and television stations belong to the communications moguls, it is possible to."— Presentation transcript:

1 While all audience-leading and influential newspapers, magazines, radio and television stations belong to the communications moguls, it is possible to assert that private media prevails in Brazil. Traditional Media: Which one prevails (public or private) ?

2 CompanyFamilyshare (%) Organizações GloboMarinho47,6 SBTAbravanel24 Grupo BandeirantesSaad42,1 Grupo AbrilCivita42,9 Source: Donos da Mídia, 2008. In Brazil a few families have a firm hold on an expressive part of the media, which empowers them to organize the private commnunication networks. The most expressiive example is Globo Network, which belongs to the Marinho family and is surely the biggest media company in the country.. Ten out of 21 partners are members of the Marinjho family. It is also intersting to mention Abril Editions – three out of seven partners are members of the Civita family. SBT (Abravanel family and six partners) is the biggest segmented communication company. Then comes Bandeirantes Group (Saad family and six partners). Family participation in conglomerates

3 Relationships between politicians and media are not unusual although they are deemed illegal. According to a 2008 survey carried out by the “Media Owners”site, 271 politicians participate actively in the Brazilian media. Influential tv stations like Record count on mayors and deputies as partners. The chart on the right shows media owned by politicians. MediaQuantity TV stations29 Newspaper1 Com. Radio31 FM Radio117 OM Radio142 OT4 Source: Donos da Mídia, 2008. Media owned by politicians

4 Conglomerates shaped by affiliations, relay-stations and partners Affiliation s Relay-Partners Rede Globo353305 Record (IURD) 30870Grupo O Dia (Comprado) * SBT371441 Grupo AbrilTelefônica (TVA) Grupo FolhaOrganizaçõ es Globo (50% Valor Econômico) UOL (Dona) Band FM1 Brazilian communication is under control of big conglomerates which are made up of big national economic groups associated to regional and local partners so that news and shows may reach the whole country. It creates a monopoly which harms cultural diversity.. Fonte: Donos da Mídia, 2008. * Encontrado em Relationships among national, regional and local media

5 Newspaper s Daily copies in 2011 1Super Notícia* 300.237 2Folha de S. Paulo 297.238 3O Globo264.052 4O Estado de S. Paulo 254.214 *Jornal veiculado na Grande BH **Encontrado em Newspapers Source: IVC, 2012.** The leading means of communication (media)

6 Weekly Magazines Weekly copies in 2010 1Veja1.089.191 2Época419.876 3Isto é389.031 Monthly Magazines Monthly copies in 2010i 1Nova Escola437.099 2Claudia419.876 3Seleções do Reader’s Digest 389.031 Source: Associação Nacional dos Editores de Revistas, 2010 Magazines The leading means of communications (media)

7 MF Radio stations RJ 1Super Rádio TUPI 2Rádio Globo 3CBN MF Radio stations SP 1TUPI 2BAND 3CBN Source: IBOPE, jun-ago/2012.* Radio stations *Encontrado em: The leading means of communication (media)

8 Source: CEEP, 2010.* TV Stations * Encontrado em os-desafios-para-definir-um-sistema-transparente-de-regulacao-e-fiscalizacao-da-midia os-desafios-para-definir-um-sistema-transparente-de-regulacao-e-fiscalizacao-da-midia The leading means of communication (media)

9 Communitarian media empowering the local community by privileging and showing their culture and daily life. Communitarian communication

10 Local and communitarian TV stations Educational and communitarian TV (local) Low frequency TV Street TVCable communitaria n DestinationUniversities – Town hall Specific communities Public spacesCable Tv subscribers (free) Broadcast permission 15% of showsIllicit stationsGranted permission

11 Local and communitarian radio stations Communitarian ) Communitarian radio stations (popular, educational, free, participative, associative, alternative and rural ones)

12 The challenge: Democratizing the speech in order to democratize society.

13 It restrains, controls and inflicts penalties on communitarian radio stations.. It forbids advertising and network development.. Low power radio broadcasting (25 Watts). Broadcasting restricted to 1 km from the transmitting aerial. Grants jk broadcasting permissions are influenced by big political interests. Brazilian Law Problems …..

14 .The minimum gap between two communitarian radio stations must be 3.5 km. only one communitarian radio station is allowed per city..The allowed wavelength is below 88 MHz, not in the dial. Brazilian Legislation... Regulations...

15 Existing Communitarian Radion Stations Fonte:, 2012.

16 Legal for 14 years... Yearly licences Since many of them became legal in 1988, the communitarian radio stations reached a peak during the Cardoso government. In only three years 1707 radio stations had their licences– about 569 per year. In a little more than seven years during Lula government, about 2.204 communitarian oo stations became legal – more than 300 per year. Source: Estadão, 2010.

17 Anatel.... On the other hand Anatel closed down 6.700 communitarian radio stations in the last 5 years, a yearly average of about 1.340. Source:,

18 NEWSPAPERS AND MAGAZINES Communitarian journalism It works within a community (neighbourhood, village, district, settlement, county, slum and so on); Its development took place in Brazil during globalization (in the 70' s and 80's); It started soon after the military government; Brazilians were supposed to care for a more active communication process; Appreciation of the local culture in order to create a cultural identity and a citzenship feeling.

19 Printed communitarian media JORNAL O CIDADÃO (The Citzen): () (a newspaper published in Maré slum, in Rio de Janeiro)

20 OCAS MAGAZINE Published by volunteers and sold by homeless people in the biggest Brazilian cities – Social Inclusion Project Social Inclusion Project Printed communitarian media

21 Brazilians and the Internet

22 Brazilians are more and more active in social networks. Facebook scores off all other ones, once it is repeatedly visited by more than 95% of the people we interviewed. Next comes Orkut (75,1%) and then Twitter (73,3%). Finally Youtube (69,4%), Linkedin (24,2%), Blogger (23,4%), Myspace (18,2%) and Turnbir (13,7%). Source: E-life, 2012 Share of Brazilians in social networks

23 About 94% of Brazilians look for information on Tv, whereas 66% look for it in newspapers. Magazines (59%), on radio stations and internet (44%). Traditional media as information source Source: E-life, 2012

24 Sites as information sources Fonte: E-life, 2012

25 Overview Int rnet in Brazil

26 Increase rate of Internet at home Increase rate of Internet at home Source: Estudo da (FGV) e a operadora de telefonia Vivo, 2012 The rate of internet connected people is growing because 33 million people moved to economic C class increasing the internet use. In A and B classes the accessibility rate is 75,825, in C class is 33.9% which drops to 10% in lower ones.

27 Source: Research from FGV and from telephone company Vivo, 2012 Household access rates by social class

28 Source: Ibope Nielsen Online, 2010. Access rates in differents regions South25,6% Midwest23,4% North12% Northeast11,9% Southeast26,6%

29 Brazil states with the biggest family access Source: Estudo da (FGV) e a operadora de telefonia Vivo, 2012 São Paulo48,22% Rio de Janeiro43,91% Santa Catarina41,66% Paraná38,71% Distrito Federal58,69%

30 Brazil states with little family access Source: Estudo da (FGV) e a operadora de telefonia Vivo, 2012 Maranhão10,98% Piauí12,87% Pará13,75% Ceará16,25% Tocantins17,21%

31 Governments requests to remove content from internet in 2012 Source: Revista Oi, 2012 Google received more than 1900 requests last year from different countries in the world to remove content. Brazil was the champion in this case with 418 claims. What is intersting is that the biggest number of claims came from politicians, showing that the country is not as democratic as it seems.

32 Source:, 2012 About 50,7 million people are internet frequent users

33 Source:, 2009 Navigation average time Brasil48h26m United States42h19m United Kingdom36h30m France33h22m Japan31h55m

34 Source: Olhar Digital, 2012. Brazilians in social networks

35 Brazilian internet is not an expressive threat to printed newspapers or to tv news yet; the latter remain so far the main information source. Presently more than 1.5 million Brazilians (11% of population) seek internet information. Source:Target Group Index, do Ibope e Observatório da Imprensa, 2012

36 01) 02) (Google Brasil) 03) 04) 05) (Universo online) 06) 07) (Windows Live) 08) 09) 10) The most visited sites in Brazil Source:Web Alexia, 2012

37  (Universo online)     Source:Web Alexia, 2012 The most visited news sites in Brazil

38 The most common places to access the net Source: Olhar Digital, 2012.

39 Kinds of connection

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