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242/102/49 0/51/59 181/172/166 Primary colors 248/152/29 PMS 172 PMS 137 PMS 546 PMS 407 251/206/146 202/227/233 141/129/123 Secondary colors 114/181/204.

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Presentation on theme: "242/102/49 0/51/59 181/172/166 Primary colors 248/152/29 PMS 172 PMS 137 PMS 546 PMS 407 251/206/146 202/227/233 141/129/123 Secondary colors 114/181/204."— Presentation transcript:

1 242/102/49 0/51/59 181/172/166 Primary colors 248/152/29 PMS 172 PMS 137 PMS 546 PMS /206/ /227/ /129/123 Secondary colors 114/181/204 PMS 148 PMS 7458 PMS 7457 PMS /79/75 PMS /166/143 PMS 487 © 2011 MediaMind Technologies Inc. | All rights reserved Sub-Title Michele Salani | Business Development Manager Italy Date MediaMind Analytics

2 © 2010 MediaMind Technologies Inc. | All rights reserved ▸ Introduzione ▸ Offerta Analytics ► Basic ► Avanzata ▸ Custom Reporting ▸ Channel Connect Agenda

3 © 2011 MediaMind Technologies Inc. | All rights reserved Accesso ai Vostri Dati Abbiamo strumenti affidabili che forniscono una maggiore comprensione della vostra campagna Per le agenzie, offriamo strumenti per tutti i componenti nel team : ► Planners/Account Managers ► Research & Analytics ► Executives ► Advertiser representatives © 2011 MediaMind Technologies Inc. | All rights reserved

4 Standard Platform Features © 2011 MediaMind Technologies Inc. | All rights reserved Adjusted Unique Global Campaign Monitor Campaign Monitor Predefined Reports One-Click Reporting Custom Report Builder Plug-In for Excel Conversion Attribution Cookie Window Customization Data API Visual Analytics

5 © 2011 MediaMind Technologies Inc. | All rights reserved Visual Analytics – Tutti i tuoi dati visualizzati Consente di rispondere rapidamente e facilmente alle domande sulla performance ► Fornisce una visione olistica della performance della campagna ► Capire quali Canali stanno guidando la performance ► Frequenti aggiornamenti dei dati significano ottimizzazioni più tempestive Beta Release: Feb 2012 General Availability: Q2 2012

6 © 2011 MediaMind Technologies Inc. | All rights reserved Visual Analytics – Data as You Like It Dà una sensazione di reports personalizzati, senza tutto il lavoro di formattazione ► Costruire esattamente il report che vi interessa con un’interfaccia facile da usare ► Completamente personalizzabile l’estetica dei report e della piattaforma ► Dati, grafici o report interi facilmente esportabili Beta Release: Feb 2012 General Availability: Q2 2012

7 © 2011 MediaMind Technologies Inc. | All rights reserved Campaign Monitor – Dati in Real Time ▸ Immediato accesso ai key performance indicators ▸ Visualizza tutte le campagne in sintesi ▸ Individua i problemi velocemente e facilmente ▸ Ottieni il controllo con dati in real-time © 2011 MediaMind Technologies Inc. | All rights reserved

8 Reports Predefiniti ▸ Più di 30 reports predefiniti ▸ Raggruppati in nove categorie – facilita l’utilizzo ▸ Per agenzie, publishers e agenzie creative ► In più… benchmarks integrati e grafici © 2011 MediaMind Technologies Inc. | All rights reserved

9 One-Click PowerPoint ▸ Riassunto completo delle metriche della campagna ▸ Combinazione di 30 reports separati ▸ Completo di tabelle, grafici, collegamenti ipertestuali alle creatività © 2011 MediaMind Technologies Inc. | All rights reserved

10 Custom Report Builder ▸ Seleziona le metriche di cui hai bisogno ▸ Mischia il delivery, l’engagement e i dati di conversion ▸ L’utente viene guidato per ottenere risultati veloci ▸ Facile gestione dei dati © 2011 MediaMind Technologies Inc. | All rights reserved

11 Excel Plug-in ▸ Effettua rapidamente analisi avanzate ▸ Manipolazione dei dati ▸ Account data pivot tables ▸ Immediati risultati utilizzabili © 2011 MediaMind Technologies Inc. | All rights reserved

12 Analytics API – Data Delivered Easily pull MediaMind data into your own, proprietary dashboard or reporting system ► Ability to use predefined attribution model ► Resolution at the ad / placement level ► All MediaMind metrics are available *Free to the agency. Charges apply for 3 rd party applications Impressions Clicks CTR Media cost Revenue Interactions Dwell Dwell average duration Visible impressions, non-visible impressions Total conversions Post-impression conversions Post-click conversions

13 © 2011 MediaMind Technologies Inc. | All rights reserved Adjusted Uniques ▸ Un metodo statistico per contare le unique impressions ▸ IAB e MRC certificati under Audience Reach Measurement Campaign Period Days Other Exposure Geoff Bob Bob deleted cookie Bob Time Bob deleted cookie

14 © 2011 MediaMind Technologies Inc. | All rights reserved Adjusted Unique Example Campaign Period Days Other Exposure Geoff Bob Bob deleted cookie Time TypeCookiesImpressions Good: 12 Bad: 22 Total: Bob Adjusted Reach = sum of ‘good’ cookie sum of ‘good’ impressions x served impressions = 2 x= 2 Bob deleted cookie

15 © 2011 MediaMind Technologies Inc. | All rights reserved Attribuzione delle Conversion Ora puoi analizzare immediatamente Step 2: Seleziona la regola richiesta Step 1: Setup rapido e indolore

16 © 2011 MediaMind Technologies Inc. | All rights reserved Cookie Window e Path Customization ▸ Traccia fino a 30 eventi nel conversion path ▸ Usa 6 differenti cookie windows e modelli di attribuzione Days Conversion ImpressionsUp to 100 events Click Window (15 Days) Impression Window (5 Days) Click Window (20 Days) Impression Window (5 Days) Click Window (30 Days) Impression Window (10 Days) Group 1 Group 2 Group 3

17 © 2011 MediaMind Technologies Inc. | All rights reserved Analytics API

18 © 2011 MediaMind Technologies Inc. | All rights reserved Global Campaign Monitor (GCM) Gain an understanding of your digital activity on a global scale ► Leverage data and standardize formats across campaigns ► De-duplicated data show’s true regional performance ► Utilize a single ‘container’ tag across global campaigns ► Reporting can be segmented out by Region/Language or Regional

19 © 2011 MediaMind Technologies Inc. | All rights reserved GCM – Master Campaigns

20 © 2011 MediaMind Technologies Inc. | All rights reserved GCM – Reporting Segmentation Regional / Lingual Segmentation of the world regions, country/state and languages. Regional Segmentation of the world regions, sub regions and country/states. North America California Spanish EMEA Europe France

21 © 2011 MediaMind Technologies Inc. | All rights reserved Premium Platform Features © 2011 MediaMind Technologies Inc. | All rights reserved Data Feed Services Executive Dashboard Custom Reporting Service Custom Attribution Models Visibility Reporting

22 © 2011 MediaMind Technologies Inc. | All rights reserved Servizio di Data Feed Eventi Standard ► Impressions ► Display click ► Search click ► Media cost Eventi Rich ► System interaction ► Custom interaction ► Video ► Panel ► DwellConversioni ► Revenue ► Path to conversion ► Order ID ► Custom variables Dati di Campagna ► Campaign ► Placement ► Dates ► Unit size ► Creative ► Custom variables Aggregate or Cookie Level

23 © 2011 MediaMind Technologies Inc. | All rights reserved Executive Dashboards

24 © 2011 MediaMind Technologies Inc. | All rights reserved Executive Dashboards

25 © 2011 MediaMind Technologies Inc. | All rights reserved Executive Dashboards Custom Design

26 © 2011 MediaMind Technologies Inc. | All rights reserved Custom Reporting Service Step 1: Definisci la Struttura

27 © 2011 MediaMind Technologies Inc. | All rights reserved Custom Reporting Service Step 2: Definisci il Formato

28 © 2011 MediaMind Technologies Inc. | All rights reserved Custom Reporting Service Step 3: Definisci le Filtering Options Ora il vostro elenco di custom report è disponibile on line in qualsiasi momento

29 © 2011 MediaMind Technologies Inc. | All rights reserved Modelli Customizzati di Attribuzione ▸ Costruito secondo le specifiche ▸ Research driven attribution for every touch point along the path © 2011 MediaMind Technologies Inc. | All rights reserved

30 Custom Attribution – Models Made to Order © 2011 MediaMind Technologies Inc. | All rights reserved Get more accurate attribution information based on your specific client’s business ► Built to client specs ► Research driven mythology ► Provides attribution for all touch points along the conversion path ► Available in the MediaMind Analytics platform

31 © 2011 MediaMind Technologies Inc. | All rights reserved What is Visibility? ▸ Introducing the visible impression metric ▸ Conta solamente se un ad è stato visibile per più di 1 sec On page load After user scrolled 728 x x 250 ABOVE the fold BELOW the fold Unit SizeImpressionVisible 728 x 901Yes 300 x 2501NO Unit SizeImpressionVisible 728 x 901Yes 300 x 2501YES

32 © 2011 MediaMind Technologies Inc. | All rights reserved Visibility Reporting 100, %20.00% Visible impression rate = 100,000/500,000 Number of recorded impressions = 500,000 Bob’s Cars ABS-TV East nine AUBC Motor Sport MotorNews Bob’s Cars

33 © 2011 MediaMind Technologies Inc. | All rights reserved Visibility - How Can You Use This? ▸ Understand quickly how often your ads are seen ▸ Understand the impact on ROI Report source: CRB

34 © 2011 MediaMind Technologies Inc. | All rights reserved Channel Connect Linking third-party data to MediaMind Analytics

35 © 2011 MediaMind Technologies Inc. | All rights reserved Channel Connect for Search Consolidate Your Search & Display Data Total Conversions Other Channel Impact Rate 10% 20 % 30 % 40 % 50 % 60 % 70 % GoogleYahoo! SEARCH MSN MSNBC Fox News.com Turner CNN MSN MX AOL Japan Yahoo! UK DISPLAY Out of the total Search conversions, this is the % of conversions that contained one or more Display ads Out of the total Display conversions, this is the % of conversions that contained one or more Search ads ■ Total Conversions ■ Other Channel Impact Rate

36 © 2011 MediaMind Technologies Inc. | All


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