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Menjaring Percakapan Indonesia Monetizing Conversations Enda Nasution, SalingSilang.com, 8 June 2011 Indonesia ICC 2011.

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Presentation on theme: "Menjaring Percakapan Indonesia Monetizing Conversations Enda Nasution, SalingSilang.com, 8 June 2011 Indonesia ICC 2011."— Presentation transcript:

1 Menjaring Percakapan Indonesia Monetizing Conversations Enda Nasution, SalingSilang.com, 8 June 2011 Indonesia ICC 2011

2 Menjaring Percakapan Indonesia My Information Enda Nasution –Personal blog: –Twitter: –Facebook: – Non practicing Civil Engineer with 6 year old son Blogging since 2011, 1 st chairman to Pesta Blogger 2007 Managing Director of SalingSilang.com, Indonesian Social Media Platfom (2011 – now)

3 Menjaring Percakapan Indonesia How people use Internet nowadays? How people use Internet nowadays? People use it to talk with each other, actively

4 Menjaring Percakapan Indonesia Conversations / Social Mainstream Media Mainstream Media Search

5 Menjaring Percakapan Indonesia Most persuasive format: Online Videos in 2011 There will be 3-4 more this year Most persuasive format: Online Videos in 2011 There will be 3-4 more this year

6 Menjaring Percakapan Indonesia Adapting Internet and Social Media ourways 90% of Indonesia Internet Users < 35 Adapting Internet and Social Media ourways 90% of Indonesia Internet Users < 35

7 Menjaring Percakapan Indonesia Social Media Timeline, what has changed? Thanks to Internet Connection - Broadband

8 Menjaring Percakapan Indonesia Twitter Twitter started in 2006 as a micro blogging service (140 characters) that no one really understands. Indonesian started to paid attention to Twitter in 2010, 4 years after the service is available. Currently, it is estimated that Indonesian produce around 15% of all tweets globally, making Indonesia the 3 rd largest tweets producers after Brazil and USA. Twitter Heat Map: 3 rd most active country

9 Menjaring Percakapan Indonesia Indonesian Twitter Users: Located in Indonesia or using Indonesian Language Source: SalingSilang.com Engine, Indonesian Twitter Users Q Indonesia Twitter Q *The increase in Mar 2011, also due to new methods in capturing tweets in SalingSilang.com engine

10 Menjaring Percakapan Indonesia Twitter: Indonesian Busiest Cities This is somewhat expected, but the gap between no 1 to no 2 city surprisingly not big Source: Saling Silang Engine, Indonesian Twitter Users Jan 2011 Percentage of tweet produced

11 Menjaring Percakapan Indonesia Choice of Twitter Platform: Mar 2011 Source: SalingSilang.com Engine, Indonesian Twitter Users Q – Word Cloud created with Wordle.net Ubersocial43.40% Twitter for BB® 11.36% Snaptu6.14% Tweete.net5.49% Tweetdeck4.70% Tuitwit4.62% Twitter Mobile Web 2.29% Dabr1.34% Foursquare1.09% SocialScope0.89% Ubersocial43.40% Twitter for BB® 11.36% Snaptu6.14% Tweete.net5.49% Tweetdeck4.70% Tuitwit4.62% Twitter Mobile Web 2.29% Dabr1.34% Foursquare1.09% SocialScope0.89%

12 Menjaring Percakapan Indonesia 20+ blogging communities 4 th Pesta Blogger Epicentrum, Jakarta, 30 Oct Blogger / Blogging Indonesian bloggers has been around since early There’s limited data about Indonesia Blogosphere other than that there are about 20+ active blogging communities and Indonesian Bloggers has an annual blogging conference since 2007, “Pesta Blogger”

13 Menjaring Percakapan Indonesia 5 million Indonesian Blogs in May 2011 SalingSilang Engine is crawling and tracking blogs (site with RSS) in Indonesian Languages (lang analysis) Add your missing blog at Direktori Blog SalingSilang at Source: SalingSilang.com Engine, Indonesian Twitter Users Q1 2011

14 Menjaring Percakapan Indonesia 35,174,940 2 nd globally Facebook Facebook takes Indonesia by the storm in 2009 even though that the service is available since Propelled by social issues that brewing on facebook and pickep up by traditional media, Facebook Indonesian users went from below 1m users in Jan 2009 to 19m users in Dec 2009 Currently Indonesian is the 2 nd largest Facebook users in the world

15 Menjaring Percakapan Indonesia Active users in big numbers How to monetized this conversation?

16 Menjaring Percakapan Indonesia Create something new Get money from investors

17 Menjaring Percakapan Indonesia Sell something You will need the right products

18 Menjaring Percakapan Indonesia Know something Targeting the right knowledge Advertising Sitti.co.id

19 Menjaring Percakapan Indonesia What not to do? Get rich quick schemes


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