Presentation on theme: "Authority Site Center Group Coaching Call M arketing 01/29/07 Authority Site Center Coach: Bill Wardell R esearch P ublishing M arketing."— Presentation transcript:
Authority Site Center Group Coaching Call M arketing 01/29/07 Authority Site Center Coach: Bill Wardell R esearch P ublishing M arketing
Marketing ASC - New Name Same System Agenda for Call Introductions/Check In Overview of Marketing the ASC way Marketing for a Business not a website! Q&A Assignments for the week
Marketing: What is it? Marketing: Authority Site Center Guide* Simply defined: the process of marketing for business (ASC blog) not a website Must proceed making money: (monetizing most people get this backwards) Stargazing, consulting and partnerships
Marketing: How to Do it? How do you do this? First, you must decide if you are building a business or a website! Post daily to your site Tag and ping every time Set up PheedPress Submit your feeds (2-3 times pw) Syndicate articles (1 per week) Post in niche related forums daily Do trackbacks frequently Submit to non-reciprocal link directories Buy some text link ads
Marketing: Regular Posting Publishing content IS marketing Be controversial – make waves Post every day – at least on weekdays (more traffic) Use images in your posts to get traffic Report the news in your niche Dont use CP as primary system Focus on one site or one sub domain Do reviews: relevant products/services/sites/articles Write lists – top ten, top five, best ever Put keywords in post title and make it relevant
Marketing: Tagging Update your minimum ping list Use Tagalizer to identify best keywords for tagging Use Tagalizeit to place tags in the body of the post Use UTW to create technorati like tags @ (bottom of post) Create an optional excerpt for each post Submit to social bookmarking sites using OnlyWire Other SB sites by manual submission? Watch the training tagging videos
Marketing: Submitting Use RSS Submit – reliable and reasonably priced Professional level is sufficient or one month free trial You need to submit 2-3 times per week Consider outsourcing the process – if it gets tedious Syndicate Articles, Write original content Personality Longer than posts (800-1000 words) Syndicate an article a week minimum Focus on hot topics if possible Be opinionated to get picked up by editors Use article submission service:SubmitYourArticle.com
Marketing: Power Linking Read Jacks Power Linking -- its all about Linking Submit your site to non-reciprocal link directories Buy Text Link ads! Submit to several Weblogs ad programs Watch what the top Bloggers are doing to Monetize Watch what fellow ASC members are suggesting Log on to Friday Traffic Report daily
Marketing: Watching Trends The following Marketing resources will help you to spot Marketing trends and hot niches: www.google.com/trends www.trendwatching.com www.entrepreneur.com www.Technorati.com www.trendhunter.com And you need to do this regularly It does involve work, but (?) it makes you ($) Must focus on staying current, relevant, and providing a unique voice for your Market.
Marketing Wrap-up Assignment for this week: Review (or create) your Market Trends Research daily and weekly schedule Investigate new sources of content (Google searches, pull down relevant news, articles, RSS feeds) Start developing the Marketing mind set to research for information and content for your business and site Practice Market research everyday not just surfing the net at least once per day take a note pad and write down business and site ideas Find ways to engage your friends and family and coworkers on what there interests are and/or and hot topics.
Marketing Q&A Q&A about Marketing Remember to post your questions in the forum Seek help from your fellow ASC members, and also from other avenues, like On-Demand coaching Attend the weekly Group Coaching Call on ALL topics, Research, Marketing and Publishing -- Get excited for 2007
Bills Secret Tips! My 2 Biggest Secret Marketing Tips: First read the Manifesto by Rich Schefren, Its life changing also make sure to download all 4 chapters. http://www.strategicprofits.com/manifesto/ The Most Important thing you will learn from this weeks Group Coaching Call, is start today and read Steve Pavlina blog on a regular basis, print and start with this: http://www.stevepavlina.com/blog/2006/05/how-to- make-money-from-your-blog/
2007 is the year of the Publisher What is the TOP Secret Internet Real EstateRelationshipsRelationshipsRelationships Build them anyway you CAN!!