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How to Best Work with Brazilian Agents The AssociationThe Association.

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Presentation on theme: "How to Best Work with Brazilian Agents The AssociationThe Association."— Presentation transcript:

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2 How to Best Work with Brazilian Agents

3 The AssociationThe Association

4 - Founded in st association into the International Education field in Latin America. - Non-profit civil society.- Non-profit civil society. - Represents 90% of the international Educational market in Brazil. - Congregates 51 agencies members making an account of approximately 600 exchange program agencies in Brazil.

5 Our MissionOur Mission “Develop, facilitate and promote global education, aiming for a better relationship among nations and personal development.”

6 Belta Regional Coordinators. Norte / NordesteNorte / Nordeste Bahia Centro-Oeste Minas GeraisMinas Gerais Rio de JaneiroRio de Janeiro São Paulo Paraná Santa Catarina/ Rio Grande do Sul

7 51 BELTA Agencies 51 BELTA Agencies

8 Franchisee, outlets 600 exchange program agencies operating in Brazil.

9 The AssociatesThe Associates

10 - Belta oversees the excellence of services offered by its associates – in order to elevate their appraisal under the eyes of the consumers market and international partners. - Admissions of new members: upon demonstration of integrity before the market and a conduct in accordance to the Bylaw and association’s Code of Ethics. - Partners are commited to acquainting, promoting, intermediating and executing education and exchange program services - such as: courses, internships, volunteer and paid work and educational/cultural programs – in Brazil and overseas.

11 The MagazineThe Magazine

12 - Annual Issue; - General Information for Students; - Articles and news regarding internships, exchange programs, language courses around the world, etc; - Associate’s Profiles and Information; - 30,000 copies distributed for free; - Targeted on final clients and students all over Brazil.

13 The WebsiteThe Website

14 belta.org.br visits per month. - 36,000 registered users. - Important tool which lists Belta’s members according to each language and program interests. - Search Engine- Search Engine

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16 International PartnershipsInternational Partnerships INTERNATIONAL ORGANIZATIONS:INTERNATIONAL ORGANIZATIONS: - FELCA- FELCA FOREIGN EDUCATIONAL ORGANIZATIONS:FOREIGN EDUCATIONAL ORGANIZATIONS: - Responsible for promoting their countries as International Education destinations in Brazil - Belta’s role: articulate FEOs – instructs Belta’s agents in regards to educational system, study and course programs, recognized schools and general information about visas and required documents for countries involved

17 Partnerships AllowPartnerships Allow Participation of BELTA at other international educational exhibitions, such as: ALPHE Workshops, Imagine Canada, ICEF Workshops, UK Universities.

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19 Promotion in BrazilPromotion in Brazil

20 Brazilian Exchange ClubBrazilian Exchange Club EmbraturPartnership with Embratur Purpose: internationally promote Brazilian programs that focus on foreign students through the promotion of “Study in Brazil”, consolidating the country as an important educational destination. EmbraturPartnership with Embratur Purpose: internationally promote Brazilian programs that focus on foreign students through the promotion of “Study in Brazil”, consolidating the country as an important educational destination.

21 Brazilian Exchange ClubBrazilian Exchange Club Ministry of TourismPartnership with Ministry of Tourism Purpose: drive a better performance of the Studies and Exchange Travel segment. The pilot program ProBEI – Brazilian International Education Program – was created at the city of São João del-Rey, aiming for a future application on a national scope. Ministry of TourismPartnership with Ministry of Tourism Purpose: drive a better performance of the Studies and Exchange Travel segment. The pilot program ProBEI – Brazilian International Education Program – was created at the city of São João del-Rey, aiming for a future application on a national scope.

22 studyinbrazil.org

23 BRAZIL inhabitants 6th largest economy in the world! Number one in Latin America

24 Main sources of information about International Education to the Latin American students Students Agents Educational ConsultantsEducational ConsultantsSchool Country office for the promotion of international education International Offices (HEI) Family and Friends Magazines Newspapers Foruns, exhibitions and workshops Internet TV and Radio

25 Brazilian Students Age Up 17 years old From 18 to 30 years old From 31 to 50 years old

26 Brazilian Students Education Languages Course High School Summer Camp Vacation Package Work Programs Post graduation Other

27 Most Attractive Countries Canada USA UK Ireland Australia Spain New Zealand Other

28 Brazilian Agents

29 Why they are important? - Represent the partner in another country - Market the partners to the specific target, through several promotional activities such as: distribution of material; distribution of material; participation in fairs; participation in fairs; advertisement in websites; advertisement in websites; organization of presentations to students. organization of presentations to students.

30 Why they are important? - Provide students of quality and in high number for their partners; - Provide information about the local market; - Help to increase the number of applications; - Provide the students with every information necessary prior to the trip.

31 Why they are important? - Low cost and low risk to recruit international students; - Alow easy and fast access to the local market; - In Latin America the agents play a very important part in helping students choose the best experience abroad.

32 Their Job - Recommend the most suitable cities and schools according to the profile of each student; - Give every information about services included in the price; - Do the booking procedures and orientation about needed documentation;

33 Their Job -Deliver to the students the confirmation of services and provide additional information prior to the trip: courses, accomodation, transfers, flight ticket, travel insurance, train and bus tickets, discount cards, etc. - Offer financial eases.

34 How to build an effective relationship with your agent

35 - Keep a regular communication; - Provide marketing assistance; - Visit and organize training workshops to the agent’s staff regularly; - Pay on a commission basis; - Work with a written contract and review it periodically.

36 How to build an effective relationship with your agent - Provide financial and non-financial incentives; - Organize Fam Trips.

37 Brazilian Agents Follow-up during and after the course The work of the educational consultants does not finish when the program is sold or after the student has travelled.The work of the educational consultants does not finish when the program is sold or after the student has travelled. There is a “long-distance accompaniment” that lasts untill the student returns.There is a “long-distance accompaniment” that lasts untill the student returns. The agents give a post-study feedback to their partners.The agents give a post-study feedback to their partners.

38 Language Barrier The agents provide all the information with a local language as many students and parents do not speak a foreign language.The agents provide all the information with a local language as many students and parents do not speak a foreign language. Besides, Brazilian families are family centered. The agent works as a bridge between them and the school or the accommodation.Besides, Brazilian families are family centered. The agent works as a bridge between them and the school or the accommodation.

39 Consumer Guide Compensation for Damages COMPLAINTS AND DISPUTES Consumer rights resulting from either contractual provisions or legal regulations applicable are challenged when suppliers do not perform their obligations.Consumer rights resulting from either contractual provisions or legal regulations applicable are challenged when suppliers do not perform their obligations. Referring a complaint to the supplier or to public or private entities, or taking a case to court are courses of action available to consumers to settle disputes and protect their rights.Referring a complaint to the supplier or to public or private entities, or taking a case to court are courses of action available to consumers to settle disputes and protect their rights.

40 Consumer Guide SUPPLIER’S LIABILITY The Consumer Defense Code (CDC) distinguishes between two types of liability: on the one hand are defective quality or inaccurate quantily of goods or services; and on the other the damage caused to consumers, the so- called consumer accidents.The Consumer Defense Code (CDC) distinguishes between two types of liability: on the one hand are defective quality or inaccurate quantily of goods or services; and on the other the damage caused to consumers, the so- called consumer accidents.

41 Contact Information Mr. Carlos Andre Gati Robles President Carlos Andre Gati Robles President Mr. Marcelo Albuquerque Financial Director Marcelo Albuquerque Financial Director Ms. Vilma Santos Gomes Operational Director Vilma Santos Gomes Operational Director Ms. Neila Chammas Instituition Relations DirectorMs. Neila Chammas Instituition Relations Director Ms. Maura de Araujo Leão Emeritus Adviser: Ms. Maura de Araujo Leão Av. Paulista, cj. 507 São Paulo, SP - Brazil CEP.: Tel: (55 11) Tel: (55 11) Av. Paulista, cj. 507 São Paulo, SP - Brazil CEP.: Tel: (55 11) Tel: (55 11) Financial Council: Mr. Felipe Trigo Ms. Derci Gonçalves Soares Jardim Ms. Carla Amaral Financial Council: Mr. Felipe Trigo Ms. Derci Gonçalves Soares Jardim Ms. Carla Amaral Ethics Committee: Mr.Thiago España Ms. Ana Beatriz Faulhaber Mr. Allan Mitelmão Ethics Committee: Mr.Thiago España Ms. Ana Beatriz Faulhaber Mr. Allan Mitelmão Ms. Mariglan Gabarra Executive Director Executive Director


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