1. Karissa Oien Melinda Wright koien@callutheran.edukoien@callutheran.edu mjwright@callutheran.edumjwright@callutheran.edu The Effects of Marketing Strategies on Undergraduate and Graduate Response Rates CoursEval User Group Meeting September 2011

2. Cal Lutheran at a Glance CLU community and campus size 2,671 undergraduate 1,214 graduate Academic programs –39 undergraduate majors and 32 minors –Doctoral programs in Educational Leadership and Psychology –Master’s programs in Education, Psychology, Computer Science, Business Administration, Public Policy and Administration, Information Systems and Technology, and Economics –Adult Degree Evening Program

3. Overview Traditional Undergraduate Students –Marketing Strategies –Response Rates –Reactions Graduate and Adult Students –Marketing Strategies –Response Rates –Reactions

4. Traditional Undergraduate (TUG)Students Marketing Strategies –“It’s Time for Course Evaluations” theme –Flyers –T-Shirts –Music Videos –Emails to faculty about response rates

5. Course Evaluation Music Video on YouTube

6. TUG Response Rates *10/FA: We piloted emailing faculty in the Chemistry department their individual response rates. Their final response rates were: F1= four at 100%, one at 95%; F2=89%, 65%, 57%; F3=61%, 54%, 38%, 27%

7. Reactions What else can we do? Need faculty support

8. Graduate and Adult Students Includes Masters, Doctoral, and Adult Degree Evening Program (ADEP) students Marketing Strategies –Change in administration time (FA/10) –Email with individual response rates

9. Graduate and Adult Response Rates *10/FA: We piloted emailing faculty in the graduate Psychology department their individual response rates. The final department response rate was: 65%

10. Graduate and Adult Response Rates *10/FA/A: We piloted emailing one faculty member who teaches in ADEP and MBA their individual response rates. The final overall response rate was: ADEP=68%; MBA=73%

11. Reactions Have faculty support Pleased with response rates Focus more on graduate course evaluations

12. Emails to faculty with 80%+ “I incorporate the course evaluations into my syllabus for Week 10. Examples are provided to the students of positive changes that I have incorporated into the curriculum as a result of the course evaluations.” - School of Management “I use it as a motivational tool by passing percentage on to the class vie e mails.” - School of Management “If the classroom has computers in it, I ask them to evaluate me and then leave the room for 15 minutes. If the classroom I teach in does NOT have a computer in it, I schedule time in a computer room via Events a bit in advance and literally walk them over there and tell them to evaluation me.” - College of Arts and Sciences “The Dept. of Teacher Education has built into the program a seminar class. The final class meeting of that seminar has been designed to allow time for the candidates to go online and complete all of their course evaluations.” - Graduate School of Education

13. Questions Another music video!