Presentation is loading. Please wait.

Presentation is loading. Please wait.

Competitive Intelligence – It’s Not Just For Spies! March 10, 2008 Linda Rink President.

Similar presentations


Presentation on theme: "Competitive Intelligence – It’s Not Just For Spies! March 10, 2008 Linda Rink President."— Presentation transcript:

1 Competitive Intelligence – It’s Not Just For Spies! March 10, 2008 Linda Rink President

2 (c) March 10, What Is Competitive Intelligence? CI means gathering information about other companies. It’s legal if it’s public information. It’s not legal if it’s a trade secret or obtained under false pretences.

3 (c) March 10, What Is Competitive Intelligence? It’s Not Just for Spies! You can do a lot yourself. Does not have to be a major expense. Do it ethically.

4 (c) March 10, Why is CI Important? Strategic Planning Troubleshooting Tactical Maneuvers Employee Involvement Business Growth

5 Here Is a “CI Checklist” Ten Ways to Find Information About Your Competitors

6 (c) March 10, CI Checklist 1.Industry Association(s)

7 (c) March 10, CI Checklist 1.Industry Association(s) 2.Your Sales Associates

8 (c) March 10, CI Checklist 1.Industry Association(s) 2.Your Sales Associates 3.Your Vendors

9 (c) March 10, CI Checklist 1.Industry Association(s) 2.Your Sales Associates 3.Your Vendors 4.Your Customers

10 (c) March 10, CI Checklist 1.Industry Association(s) 2.Your Sales Associates 3.Your Vendors 4.Your Customers 5.Trade Publications

11 (c) March 10, CI Checklist 1.Industry Association(s) 2.Your Sales Associates 3.Your Vendors 4.Your Customers 5.Trade Publications 6.Competitor Websites

12 (c) March 10, CI Checklist 1.Industry Association(s) 2.Your Sales Associates 3.Your Vendors 4.Your Customers 5.Trade Publications 6.Competitor Websites 7.Customer Service

13 (c) March 10, CI Checklist 1.Industry Association(s) 2.Your Sales Associates 3.Your Vendors 4.Your Customers 5.Trade Publications 6.Competitor Websites 7.Customer Service 8.Trade Shows

14 (c) March 10, CI Checklist 1.Industry Association(s) 2.Your Sales Associates 3.Your Vendors 4.Your Customers 5.Trade Publications 6.Competitor Websites 7.Customer Service 8.Trade Shows 9.Mystery Shopping

15 (c) March 10, CI Checklist 1.Industry Association(s) 2.Your Sales Associates 3.Your Vendors 4.Your Customers 5.Trade Publications 6.Competitor Websites 7.Customer Service 8.Trade Shows 9.Mystery Shopping 10.Keep Up With Business News

16 (c) March 10, CI Checklist Digging Deeper Patents or Trademarks Special-Interest Blogs Job Postings (Monster.com, etc.) Public Records

17 (c) March 10, CI Checklist Digging Deeper Company Info –Yahoo! Finance –Hoover’s SEC Filings

18 (c) March 10, Competitive Intelligence: Project or Process? Project – need specific info Process – continuous

19 (c) March 10, CI Process All employees Information flow Reliability of sources Verification Action Dissemination of information

20 (c) March 10, What Is Competitive Intelligence? It’s Not for Spies! It’s for your ENTIRE COMPANY – Use It to Build Your Business! © RINK Consulting 1420 Locust St., Suite 31N, Philadelphia, PA


Download ppt "Competitive Intelligence – It’s Not Just For Spies! March 10, 2008 Linda Rink President."

Similar presentations


Ads by Google