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Www.axis.com Weak growth ended 2008 January- December 2008 Ray Mauritsson, CEO & President Fredrik Sjöstrand, CFO.

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Presentation on theme: "Www.axis.com Weak growth ended 2008 January- December 2008 Ray Mauritsson, CEO & President Fredrik Sjöstrand, CFO."— Presentation transcript:

1 Weak growth ended 2008 January- December 2008 Ray Mauritsson, CEO & President Fredrik Sjöstrand, CFO

2 This is Axis >Founded in 1984, 25 years ago >IT company driving the network video market >Worldwide presence in more than 20 countries, 716 employees* >Product areas: –Network Video Solutions –Network Print Servers >Global partnerships through distributors, resellers and system integrators >Listed on NASDAQ OMX, Stockholm under the ticker AXIS * December, 31

3 Today's agenda >Financials –Sales –Operating expenses –Currency effects >Market & Product update >Outlook >Questions & Answers

4 Sales January – December 2008 >Total sales – MSEK (1 671) –Growth 18% –Currency effects - 2 MSEK >Video sales –1 885 MSEK (1 530) –Growth 23% –Growth 23% (local currency) MSEK Growth

5 Operating expenses, Q1, Q4, 2008 MSEK

6 MSEK Margin EBIT and Gross margin* >Gross margin* –53.8 % (55.2%) >Operating margin –9.9% (21.8%) >Profit margin –9.8% (21.8%) *Q4 2008

7 Sales in the product areas* *Q4 2008

8 AsiaEMEAAmericas 40 % 49 % 11 % Sales in the regions* *Q4 2008

9 Currency effects on total sales by region MSEK

10 Highlights, January – December 2008 >New product generation –Innovative products with H.264 –ONVIF, Global industry standard for the interface of network video products >Development of Partner program –24,000* Channel Partners, + 10,000 –620 ADP (Applications Development) partners, +170 >Global expansion –Opening of three new offices –716 employees, +152 >Successful customer installations –Especially high interest in city surveillance and transportation

11 Axis new product generation >The new generation of Axis network video products are well received on the market. >Including H.264 compression standard >More cost-efficient system solutions >Higher image quality and optimized video streams >Higher performance and more intelligence

12 AXIS Q1755 >Newly launched HDTV network camera –High image quality –Autofocus –Day & Night >Strøget, pedestrian street in Copenhagen –Initiative from the police and Copenhagen Community –Crime prevention & safe city

13 Market shares for video surveillance equip. in 2007 RankSupplier Pelco 2Panasonic (PSS) 3Bosch Security Systems 4Honeywell 5GE Security 6Axis Communications 7Tyco Fire & Security 8Samsung Electronics 9Dedicated Micros 10CBC Others Source: IMS Research 2008

14 Market shares for all cameras in 2007 RankSupplier Panasonic (PSS) 2Pelco 3Axis Communications 4Bosch Security Systems 5Sony 6Samsung Electronics 7Samsung Techwin 8Honeywell 9GE Security 10Tyco Fire & Security Others Source: IMS Research 2008

15 RankSupplier 2007Share 1Axis Communications33,5% 2Sony 3Panasonic (PCC) 4Mobotix 5Panasonic (PSS) 6D-Link 7Bosch Security Systems 8Vivotek 9ACTi Corporation 10DVTel O Others Market shares for network cameras in 2007 Source: IMS Research 2008

16 The market situation today Short term perspective >Network video growth impacted by financial turmoil >Difficult to predict the market development >Continued expansion of the product portfolio and the partner program Long term perspective >Continued high growth potential for network video >Axis’ goals remain unchanged

17 What makes the difference Focus Partner networkGlobal reach

18 Questions & Answers Q&A


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