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COMPANY CREDENTIALS. Background Information OZ has the passion, experienced, knowledgeable staffs on the fields below: –Brand and Marketing consultation.

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Presentation on theme: "COMPANY CREDENTIALS. Background Information OZ has the passion, experienced, knowledgeable staffs on the fields below: –Brand and Marketing consultation."— Presentation transcript:

1 COMPANY CREDENTIALS

2 Background Information OZ has the passion, experienced, knowledgeable staffs on the fields below: –Brand and Marketing consultation –Activation –Brand building –Event management –Direct Marketing –Market Research –Art design

3 Core team Nguyen Manh Tuong Pham Xuan Duc Le Xuan Binh Bui Huy Quang Nguyen The Loc Dao Quynh Loan Do Hoai Nam Tran Thi Phuong Lien Bui Tran Quoc Thy Lam Thi Ngoc Yen Managing Director Operation Director Strategy Planer Account Director Vice Director Design Manager Production Manager Account Manager Operation Manager

4 Core team Nguyen Manh Tuong Managing Director tuong.nguyen@ozad.com.vn 6 years at: AC Nielsen; Unilever; Customer Insights (market research; marketing operation & advertising) Pham Xuan Duc Operation Director duc.pham@ozad.com.vn 10 years at: AC Nielsen & MD for Local company (market research operation and brand building) Le Xuan Binh Strategy Planer binh.le@ozad.com.vn 5 years at: Unilever; Customer Insights; Bates Asia (advertising; Planer) Bui Huy Quang Account Director quang.bui@ozad.com.vn 8 years at: Mai Thanh; Unilever; CI & Pepsi (advertising; marketing operation & trade marketing) Nguyen The Loc Vice Director loc.nguyen@ozad.com.vn 7 years at: KCD design (managing director) (design for advertising and production)

5 OZ connection Ha Noi Nguyen Cong Binh & Tran Ngoc Tuan Anh - 9 years experience as a marketing supervisor & Manager Hai Phong Tran Trung Dung - 9 years experience as a marketing supervisor Central (from Da Nang to Thanh Hoa) Pham Dinh Thanh - 9 years experience as a marketing supervisor. Central & highland (Base at Nha Trang) Tran Thi Phuong Hong– 8 years experience as a marketing supervisor. Mekong Delta (Base at Can Tho) Ngo Van Do – 9 years experience as a marketing supervisor.

6 Our Professionalism Does not rely on overwhelming, sophisticated tools Does not rely on long-term (regional) relationship with Blue-chip companies Does not rely on reputation of the OZ brand name (not yet) Relies on the dedication to giving our best in providing actionable output from solutions based on quality activations Relies on our continuous improvement to be better than ourselves each time Relies on our deep rooted belief that reputation cannot be given but must be earned and maintained

7 Our Professionalism Dedication Quality assurance Platform Client Service Platform Experience Core values

8 Our vision Our belief –A good informed decision is not based on the wealth of information available, but the quality and the relevance of the information piece to each business background and issue Our vision –Provide our partners with the most effective and actionable advertising solution & activities. Our positioning –To become among the most preferred advertising agency.

9 Our core values Integrity & Honesty –Essential personality traits of OZ team member Trust & Reliability –Fundamental in relationship with our partners (external and internal) Professionalism –In behavior and attitude –With external and internal partners alike Development –Our people –Our services

10 Transparent project management process Work closely with your team to define business need Our account team will develop project proposal Project briefing – Pilot and revise Roll out and manage project (including quality control) Weekly progress reports Respond to inquiries Final project report –Provide standard reports as well as customized reports to meet your unique needs

11 Transparent project management process Weekly report The report covers KPIs; –Field schedule of each city /District /Place … –% samples completed/ % project completed –% pending –% QC check and results

12 Transparent project management process Final project report Project final report; Project summary (real field situation) such as location / venue of sampling, volume of sample by location / venue –Profile who received the sample / audiences … –Pictures of activities in action –Key learnings and recommendations

13 Full marketing operation services Event Planning/ Execution Team Building Activities Product Trial & Sampling Product Activation Press Conference & PR Direct Marketing Merchandising & POS

14 Why OZ The best quality services with competitive costs providing you value for your money Deep knowledge and understanding about the Vietnamese consumer and market place Quick market information update Professional working relationships

15 Clients

16 FULL CAMPAIGN LAUNCHING Izzi Hi-light Gel Launching

17 Izzi Hi-light Gel Launching Product: Izzi Highlight Gel Product message: Lap lanh sac mau tuoi teen Product highlight: glittering colors Target: 15-18 years old/ female Brand platform: Music Tone/mood: fun young & stylish Our targets: -15-18 years old -Female -Most are high school students -They enjoy new trends, being fashionable & stylish and love to be the focus amongst their peer group. -They believe that if they have chance to be with their idols they will have lots of attention and be admired from others

18 Izzi Hi-light Gel Launching A night of music and fashion for teens Both Audiences and performers are shined Promote the hottest star as the brand representative with an exclusive song for the night (Izzi hair color song) Interactive games for product education and product message

19 Izzi Hi-light Gel Launching Banner & Flyer

20 Izzi Hi-light Gel Launching Ticket

21 Izzi Hi-light Gel Launching Stream CD label & Cover

22 Izzi Hi-light Gel Launching PG delivers the flyers & Redeem Tickets

23 Izzi Hi-light Gel Launching Banner hanging Booth Preparation

24 Izzi Hi-light Gel Launching Activation outside

25 Izzi Hi-light Gel Launching Activation outside & inside

26 Izzi Hi-light Gel Launching The music show

27 Izzi Hi-light Gel Launching

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29 No.ActivitiesResultUnit 1Deliver leaflets25,000flyers 2Ticket redeem4,462tickets 3Banner hang30banners 4Event in the afternoon2,500teenagers 5Music show in the evening4,000audiences 6Live broadcast at izzi.loitraitim.com (16-june)11,827viewers 7Total hits account at izzi.loitraitim.com46,420viewers 8Online12websites 9Print ad & press12newspapers 10News on HTV9 & VTV12times The very successful campaign with over 100,000 persons know about this campaign

30 NATIONWIDE ACTIVATION & EVENTS THẤT ĐẠI THẦN KIẾM

31 Thất Đại Thần Kiếm Road Show & Events Source: volam.com.vn

32 Thất Đại Thần Kiếm Road Show & Events Source: volam.com.vn

33 Thất Đại Thần Kiếm Road Show & Events Source: volam.com.vn

34 Thất Đại Thần Kiếm Road Show & Events Source: volam.com.vn

35 Thất Đại Thần Kiếm Road Show & Events

36 Province Flyers Delivered Banner hanged New AccountEvents Attention Cn thơ 35,200 15 1,858 6,806 Đà Lt 29,320 15 1,795 4,300 Đà Nng 39,105 20 4,541 7,862 Hà Ni 50,000 30 4,174 4,474 Tng cng 153,625 80 12,358 23,442 We count the number of people who joins in to events by lucky ticket

37 PHONG THAN 1 ST ANNIVERSARY NHẤT NIÊN PHONG THẦN HỘI

38 Nhất Niên Phong Thần Hội - Events

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43 PRODUCT LAUNCHING EVENTS GOLD RESERVE (JOHNNIE WALKER)

44 Gold Reserve Events for Launching

45 Ha Noi team

46 Gold Reserve Events for Launching Ho Chi Minh team

47 LAUNCHING SACOMREAL VALUATION OPENING

48 Sacomreal Valuation Opening

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50 Google – Orkut Launching in Vietnam

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52 Standard Charterer bank - Activation

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54 Pepsi – nhn tin 8213 (Sales Rally)

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56 Poca – (Sales Rally)

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58 Production

59 Next step Identify need and opportunity Briefing - discovery Programmed proposal Design Pilot Implement programmed Monitor, measure and improve

60 CONTACT US 75 Xuan Hong St., W.12, Tan Binh Dist., HCMC, Vietnam Phone: (848) 811 99 21 – Fax: (848) 811 97 86


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