Presentation on theme: "BROADCAST VS. CABLE What’s the difference?. “OVER THE AIR” The way in which TV was originally broadcast. You did not need to pay for cable. All you needed."— Presentation transcript:
“OVER THE AIR” The way in which TV was originally broadcast. You did not need to pay for cable. All you needed was a TV and an antenna. Still available.
STATIONS Stations Identified by “Call Letters” Stations east of the Mississippi River start with “W” Two exceptions KYW in Philadelphia KDKA in Pittsburg Stations west of the Mississippi River start with “K”
CABLE Developed in the Appalachian Mountains of Pennsylvania to reach valleys with poor reception. Cable companies placed Television antennas at the top of mountains, and cables were run down to homes in the valleys, allowing people to receive Broadcast TV stations. Today, cable companies like Comcast and Verizon now provide customers with Broadcast TV, Satellite Channels, and other corporate channels.
SATELLITES Sputnik 1 First artificial Earth satellite Launched by the Soviet Union in 1957 Telstar 1 World’s first active Communications satellite Launched by the United States on July 10, 1962 Transmitted the first global television signal on July 12, 1962
SUPERSTATION What is a “Superstation?” A Broadcast TV station, other than a network station, that is also transmitted by a satellite carrier. Examples: WTBS, Channel 17, Atlanta, GA WGN, Channel 9, Chicago, IL WWOR, Channel 9, New York City, NY
MEDIA Print Media Newspapers Magazines Electronic Media Radio “Theater of the Mind” Television Live or Recorded “Live on Tape” Technology Media Podcasts Audio on demand Listen whenever you want Must have an internet connection to stream or download Vodcasts Video on demand Same principals as a podcast
AUDIENCES Live (theater audience)Television (at home) Live ResponseDelayed Response (ratings) Captive (stays for entire Presentation) Comes and Goes at will (usually during commercials)