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Weight a Moment For a healthier and happier life Welcome WaM Company Presentation Versie 10.1.pptx.

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1 Weight a Moment For a healthier and happier life Welcome WaM Company Presentation Versie 10.1.pptx

2 Welcome

3

4 Weight a Moment For a healthier and happier life  Our mission, priorities and goals  The problem, the market, the opportunity and solutions  The social impact (Dutch)  Organization  Advisory Board and Teams  Share options and company strategy  How it works  Problems to expect and how to solve  The interactive website  Our mission, priorities and goals  The problem, the market, the opportunity and solutions  The social impact (Dutch)  Organization  Advisory Board and Teams  Share options and company strategy  How it works  Problems to expect and how to solve  The interactive website Content of this presentation ?

5 Weight a Moment For a healthier and happier life Weight a Moment helps people to lose weight and change their lifestyles, by offering : 1.An information platform, 2.Customized profiles and advise, 3.Test tools. Weight a Moment helps people to lose weight and change their lifestyles, by offering : 1.An information platform, 2.Customized profiles and advise, 3.Test tools. Our Mission Statement (short)

6 Weight a Moment For a healthier and happier life It’s the mission of Weight a Moment to help many healthy adults to lose weight in a sustainable way and to get a happier and healthier lifestyle by offering: 1.A valuable on line health interactive information platform. 2.Low threshold valuable scientific based advise on; a)Analysis of the participant, b)Exercise, c)Nutrition, d)Psychological interventions. 3.Easy to use health test tools. It’s the mission of Weight a Moment to help many healthy adults to lose weight in a sustainable way and to get a happier and healthier lifestyle by offering: 1.A valuable on line health interactive information platform. 2.Low threshold valuable scientific based advise on; a)Analysis of the participant, b)Exercise, c)Nutrition, d)Psychological interventions. 3.Easy to use health test tools. Our Mission Statement (med)

7 Weight a Moment For a healthier and happier life It’s the mission of Weight a Moment to help as many healthy adults as possible to lose weight in a sustainable way and to achieve a happier and healthier lifestyle having a positive personal and social impact by offering: 1.A valuable on line interactive information platform about how lifestyle interferes with health, happiness and success. 2.Low threshold valuable scientific based advise on; a)Analysis of the participant by creating a physical and psychological profile b)Exercise, for improving your physical condition c)Nutrition, for the purpose of feeling more energetic d)Psychological interventions : for feeling stronger, getting a higher self- esteem to change ones behavior. 3.Easy to use health test tools. It’s the mission of Weight a Moment to help as many healthy adults as possible to lose weight in a sustainable way and to achieve a happier and healthier lifestyle having a positive personal and social impact by offering: 1.A valuable on line interactive information platform about how lifestyle interferes with health, happiness and success. 2.Low threshold valuable scientific based advise on; a)Analysis of the participant by creating a physical and psychological profile b)Exercise, for improving your physical condition c)Nutrition, for the purpose of feeling more energetic d)Psychological interventions : for feeling stronger, getting a higher self- esteem to change ones behavior. 3.Easy to use health test tools. Our Mission Statement (full)

8 Weight a Moment For a healthier and happier life It’s the target of Weight a Moment to improve the health and quality of life of at least people in 3 years by reducing their BMI by a minimum of 10% and happiness score by 20%. It’s the target of Weight a Moment to improve the health and quality of life of at least people in 3 years by reducing their BMI by a minimum of 10% and happiness score by 20%. Target

9 Weight a Moment For a healthier and happier life 1.Specialist: A.Psychologists B.Sports Doctor C.Dietitians D.Sleep experts E.Nutrition experts 2.Screened health and sports content 3.Test tools 1.Specialist: A.Psychologists B.Sports Doctor C.Dietitians D.Sleep experts E.Nutrition experts 2.Screened health and sports content 3.Test tools Core competences

10 Weight a Moment For a healthier and happier life  Working with pleasure  Contribute to the well being of people  Making profit  Working with pleasure  Contribute to the well being of people  Making profit Our top 3 priorities

11 Weight a Moment For a healthier and happier life Problems: Overweight and not happy Solution: Lose weight and change of lifestyle Problems: Overweight and not happy Solution: Lose weight and change of lifestyle Problems and solution

12 Weight a Moment For a healthier and happier life > 45% of people living in the western part of the world are overweight 85% of our target group has access to the Internet Approx. 75% of these people want a different and happier lifestyle > 45% of people living in the western part of the world are overweight 85% of our target group has access to the Internet Approx. 75% of these people want a different and happier lifestyle The market

13 Weight a Moment For a healthier and happier life Over 18 years old Western world Too heavy but 25 < BMI < 31 Looking for a different lifestyle because not happy Having at least some affinity with health Over 18 years old Western world Too heavy but 25 < BMI < 31 Looking for a different lifestyle because not happy Having at least some affinity with health The wide target group definition

14 Weight a Moment For a healthier and happier life The baby boomers Generation Y Generation X The screenagers The baby boomers Generation Y Generation X The screenagers The market targets

15 Weight a Moment For a healthier and happier life Born between 1956 and 1970: Family people Not enjoying life enough Hard workers Practical Social involved A deal is a deal Spectators and joiners on the internet Born between 1956 and 1970: Family people Not enjoying life enough Hard workers Practical Social involved A deal is a deal Spectators and joiners on the internet The secondary target group; generation X

16 Weight a Moment For a healthier and happier life Born between 1970 and 1990: Born between 1970 and 1990: The initial target group generation Y

17 Weight a Moment For a healthier and happier life The next target group generation X

18 Weight a Moment For a healthier and happier life The comparison group generation X versus Y

19 Weight a Moment For a healthier and happier life The promise If you start using WaM than you will: look better be more attractive and others like you more get in better sexlife feel happier become smarter generate more success enrich your mind reduce the chance on diabetes and heart diseases

20 Weight a Moment For a healthier and happier life Our core values Scientific based Professional Health consciousness Interactive Many disciplines Psychology Diets Sports Sleep Customized advices State of art

21 Weight a Moment For a healthier and happier life The market

22 Weight a Moment For a healthier and happier life Social impact

23 Weight a Moment For a healthier and happier life Social impact BMIJaarlijkse ziektekosten < 25€925 30€ € €6.500 De ziektekosten / werknemer bij een gemid. jaarsalaris van € ong. :

24 Weight a Moment For a healthier and happier life Social impact

25 Weight a Moment For a healthier and happier life Social impact: obesity and diabetes risk per 1000-person-years WaM’s target groupSee a doctorYou’re O.K.

26 Weight a Moment For a healthier and happier life Social impact

27 Weight a Moment For a healthier and happier life The jojo effect

28 Weight a Moment For a healthier and happier life The organization

29 Weight a Moment For a healthier and happier life Shares and Options Shareholders: CPS International BV Brouwers Beheer BV Common shares Advisory Board and Team members: Options (+/-30-35%) Friends of Weight a Moment: Options and Preference share issue (+/- 2%) The organization

30 Weight a Moment For a healthier and happier life The organization

31 Weight a Moment For a healthier and happier life Prof. Dr. Margriet SitskoornUniversity of Tilburg Prof. Dr. Ir. Toon van HooijdonkUniversity of Wageningen Dr. Marian van Bokhorst VU Amsterdam Drs. Ruud van LangeveldJBMC Den Bosch Prof. Bruce GermanDavis University California USA Prof. Elke GeeraertsErasmus University Rotterdam The advisory board

32 Weight a Moment For a healthier and happier life The advisory board prof. dr. ir.A.C.M. van Hooijdonk Toon Nutritionist University of Wageningen drs. R.A.M. van Langeveld Ruud Cardiologist JBMC Den Bosch prof. dr. M.M. Sitskoorn Margriet neuropsychologist University of Tilburg dr. M. Bokhorst Marian Nutritionist VU Amsterdam prof. J.B. German Bruce Director food for health institute Davis University, California USA prof. dr. E.G. Geraerts Elke neuropsychologist Erasmus University Rotterdam

33 Weight a Moment For a healthier and happier life The organization

34 Weight a Moment For a healthier and happier life Drs. Mechtild Stultiens -- Owner Artichock “evenementen bureau” Mr. Erik van Peursem -- Tax Lawyer and partner at Taxperience Prof. Jean Vroomen -- Professor Social and Behavioral Science at University of Tilburg Dr. Hans de Goeij -- Retired, former General Director of the ministry of health Drs. Jan Aussems -- General practitioner Den Bosch Drs. Kasper Jansen -- Sport doctor Drs. Willem van Zandbeek ?-- C.E.O. of Strategic Marketing Company Jan Willem Pijnenburg -- assistent M&S, communication, tester Bart Loomans -- assistent M&S, communication, tester StudentsRanell Pijnenburg -- webdesigner / tester Esmee Brinkman -- test assistent Ester Peeters -- Psychology / Validating Big 5 questionnaires The Friends of WaM

35 Weight a Moment For a healthier and happier life The organization

36 Weight a Moment For a healthier and happier life Operations Cor Pijnenburg Marinelle v/d Kuil Olav v/d Ven Leo van Hedel Erik van Peursem Operations Cor Pijnenburg Marinelle v/d Kuil Olav v/d Ven Leo van Hedel Erik van Peursem Website.Tim team Jan Schalkwijk Vacancy Products and Content Jessy Brouwers Jessica Gal Ruud van Langeveld Ellen Govers Sylvio van Eunen Sabine Wanmakers Sales and Marketing Tim van Tartwijk Alan Parfitt Peter Winkens Willem van Zandbeek ? Vacancy The 4 teams

37 Weight a Moment For a healthier and happier life Most important contributors

38 Weight a Moment For a healthier and happier life The B2C products Weight a Moment For a healthier and happier lifestyle Rianne Pieters Profile Report Weight a Moment For a healthier and happier lifestyle Rianne Pieters Advice

39 Weight a Moment For a healthier and happier life The B2C products 1.Profile reports A.Basic for free B.Profile premium € 19,99 2.Advices A.Basic for free B.Premium advice for free after 1B 3.Psychological interventions / € 29,99 4.Couponing / vouchering for free 5.Merchandizing priced per item

40 Weight a Moment For a healthier and happier life Product roadmap Analysis Advices Coaching Payment module Bannering Merchandise Content Adapting site Time Complexity Questionnaires

41 Weight a Moment For a healthier and happier life The B2B products 1.Bannering 2. Advertising 3.Data mining

42 Weight a Moment For a healthier and happier life External funding 1.Subsidies 2. Grants /sponsorships 3. Gifts / S&O funds 4. Venture Capital

43 Weight a Moment For a healthier and happier life  Almost virtual company until it’s profitable  Minimize costs by using existing infra structure  Freelance partners paid by options  Maximize free publicity on Radio, TV, printed media and social networks  Only C.E.O. and M&S Manager get a sallary and stock options  Almost virtual company until it’s profitable  Minimize costs by using existing infra structure  Freelance partners paid by options  Maximize free publicity on Radio, TV, printed media and social networks  Only C.E.O. and M&S Manager get a sallary and stock options Strategy I

44 Weight a Moment For a healthier and happier life  No cure no pay agreements with suppliers  Accessible advice with very simple payment  Pay per use agreements for third party help  Bannering agreements with hosts of substantial sites  No cure no pay agreements with suppliers  Accessible advice with very simple payment  Pay per use agreements for third party help  Bannering agreements with hosts of substantial sites Strategy II

45 Weight a Moment For a healthier and happier life The 4 angle strategy Psychology Diets Sleep Sports

46 Weight a Moment For a healthier and happier life Psychological score Physical score Eating habits Exercise habits The WaM Team Sleeping habits Happiness and Mood Profile From questions to profile

47 Weight a Moment For a healthier and happier life Happiness Mood Move the sliders This unique tool together with the Psychological questionnaires big 5 outcome also adjusts the website according to your mood, personality and state of happiness. Need a Happiness and Mood score

48 Weight a Moment For a healthier and happier life Weight a Moment Questionnaires How it works

49 Weight a Moment For a healthier and happier life Weight a Moment Questionnaires How it works

50 Weight a Moment For a healthier and happier life Weight a Moment Questionnaires Profile How it works Advices Intervention Coaching

51 Weight a Moment For a healthier and happier life Advice sports physician Advice general practitioner Advice nutrition expert The WaM Team Advice psychologist Advice on realistic targets Custom Advice Level I Free or € Custom Advice Professional Level II One-off € Custom Advice Premium Level III Subscription Profile Advice

52 Weight a Moment For a healthier and happier life Unique Selling Points Scientific based technology Supported by many top scientists from international universities Real customized profile for every client Real customized advice for every client Advice is a unique combination on: psychology, diets, sports. Feedback on results in graphics weight loss diagrams happiness score Patented Customized Website interfacing Scientific based technology Supported by many top scientists from international universities Real customized profile for every client Real customized advice for every client Advice is a unique combination on: psychology, diets, sports. Feedback on results in graphics weight loss diagrams happiness score Patented Customized Website interfacing

53 Weight a Moment For a healthier and happier life BodyMind Personal coaches

54 Weight a Moment For a healthier and happier life Old Profile Length 180 cm Weight 95 KG BMI 29,3 kg/m2 Brest size 103 cm Belly size 125 cm Hip size 115 cm Wrist size 20 cm Neck size 45 cm Age 45 Y Gender M Clothing size 54 Area code 5261 NE Country Holland Social media F T I H Happiness: Profiles New Profile and Targets Length 180 cm Weight 80 KG (-15kg) BMI 24,5 kg/m2 Brest size 100 cm (-3cm) Belly size 100 cm (-25cm) Hip size 110 cm (-5cm) Wrist size 18 cm (-2cm) Neck 40 cm (-5cm) Age 45 Y Gender M Clothing size 50 (-4) Area code 5261 NE Country Holland Social media F T I H Happiness: 7500 km in 375 hrs 720 km in 72 hrs

55 Weight a Moment For a healthier and happier life Profiles

56 Weight a Moment For a healthier and happier life Length 180 cm Weight 95 KG BMI 29,3 kg/m2 Brest size 103 cm Belly size 125 cm Hip size 115 cm Wrist size 20 cm Neck size 45 cm Age 45 Y Gender M Clothing size 54 Area code 5261 NE Country Holland Social media F T I H Happiness: Profiles

57 Weight a Moment For a healthier and happier life Current motion profile You move 15 minutes per day You are not a team player Current eating profile You eat too fat, too fast with an intake of too much sugar You are an emotional eater Profiles Your characteristic colour is: RED

58 Weight a Moment For a healthier and happier life Profiles Current happiness profile Current Psycological Profile

59 Weight a Moment For a healthier and happier life Old Profile Length 180 cm Weight 95 KG BMI 29,3 kg/m2 Brest size 103 cm Belly size 125 cm Hip size 115 cm Wrist size 20 cm Neck size 45 cm Age 45 Y Gender M Clothing size 54 Area code 5261 NE Country Holland Social media F T I H Happiness: Profiles

60 Weight a Moment For a healthier and happier life Profiles New Realistic Target Profile Length 180 cm Weight 80 KG (-15kg) BMI 24,5 kg/m2 Brest size 100 cm (-3cm) Belly size 100 cm (-25cm) Hip size 110 cm (-5cm) Wrist size 18 cm (-2cm) Neck 40 cm (-5cm) Age 45 Y Gender M Clothing size 50 (-4) Area code 5261 NE Country Holland Social media F T I H Happiness:

61 Weight a Moment For a healthier and happier life Profiles Profile Length 180 cm Weight 80 KG (-15kg) BMI 24,5 kg/m2 Brest size 100 cm (-3cm) Belly size 100 cm (-25cm) Hip size 110 cm (-5cm) Wrist size 18 cm (-2cm) Neck 40 cm (-5cm) Age 45 Y Gender M Clothing size 50 (-4) Area code 5261 NE Country Holland Social media F T I H Happiness:

62 Weight a Moment For a healthier and happier life Advices

63 Weight a Moment For a healthier and happier life Advices Advices Fysics: Your BMI should be < 25. This means you have to lose 10 KG This can be achieved in 6 months from now Sports: We advice you to choose one of the following sports Soccer, baseball, running Progress

64 Weight a Moment For a healthier and happier life Advices Diets: WaM advices you to choose one of the following diets: Mental: You are an emotional eater and have to learn to manage your emotions. Please click to continue. (www.wam.com/mental564) Te weinig vet is niet gezond. Je hebt vetten nodig om gezond te blijven. Kies halvarine voor op brood (levert vitamine A en D); bak in vloeibare vetten, uit flesjes of in olijfolie. Wissel deze vetten af. Melkproducten kun je het beste halfvol kiezen, zodat ze ook nog wat vitamine D leveren. Wees wel zuinig met volvette kaas, worstsoorten, paté en vet vlees: er zit veel verzadigd en dus ongezond vet in. Kies daarvan liever magere varianten. Ook Franse kaas (Brie, Boursin, Camembert) is er tegenwoordig light Progress

65 Weight a Moment For a healthier and happier life Advices

66 Weight a Moment For a healthier and happier life Advices

67 Weight a Moment For a healthier and happier life Advices Psychological advice Leer je omgeving positief te zien: Het glas is half vol of half leeg. Je krijgt hier voorbeelden van: in spelvorm om te oefenen daarna ga je dit in het ‘echt‘ doen. Maak een lijst van dingen die je leuk vindt te doen. Richt je huis-, werk-, slaapkamer anders in: Maak je omgeving overzichtelijk: ruim je kamer / huis op. Zorg dat je minstens 1 ruimte in huis hebt waar je je lekker voelt: je kunt meubels verzetten op een manier waar je je beter bij voelt. Kleuren veranderen, bloemen neerzetten. Foto’s van mensen die je graag om heen hebt neerzetten. Die muziek aanzetten waar je van houdt. Kijk hier naar voorbeelden. Laat je helpen door veranderingen in je omgeving: Servies: Eet van kleine bordjes: bv gebruik ontbijt bordjes of gebaksbordjes voor warm eten. Het blijkt wanneer je grote porties opschept en in verhouding van je bord ziet, dat je 20% meer eet. Gebruik dus ook kleine (soep )kommetjes, glazen en kopjes. Schep eten op een bord vanuit de pan aan het aanrecht en neem dit mee aan tafel. Zet geen eten in schalen op tafel zodat je gemakkelijk meer op kunt scheppen en dit eten voortdurend in het zicht staat: het zien van eten doet meer eten.

68 Weight a Moment For a healthier and happier life Problem 1: “Everything is free on the internet” Solution: Free and partly very low cost advice Problem 1: “Everything is free on the internet” Solution: Free and partly very low cost advice How to solve the problems?

69 Weight a Moment For a healthier and happier life Problem 2: Permanent employees are expensive Solution: Try to use as much freelancers as possible and pay them in stocks Problem 2: Permanent employees are expensive Solution: Try to use as much freelancers as possible and pay them in stocks How to solve the problems?

70 Weight a Moment For a healthier and happier life Problem 3: Custom software is very expensive and delivery can be slow Solution: Buying/use of existing software that we will adapt Problem 3: Custom software is very expensive and delivery can be slow Solution: Buying/use of existing software that we will adapt How to solve the problems?

71 Weight a Moment For a healthier and happier life Problem 4: Scientific research is indispensable and expensive Solution: Working together with experts of universities Problem 4: Scientific research is indispensable and expensive Solution: Working together with experts of universities How to solve the problems?

72 Weight a Moment For a healthier and happier life Problem 5: There is already a lot of information about diets and exercise Solution: Link to psychology as a starting point and high quality scientific based website and free health test tools Show 4 angle strategy Problem 5: There is already a lot of information about diets and exercise Solution: Link to psychology as a starting point and high quality scientific based website and free health test tools Show 4 angle strategy How to solve the problems? This tool calculates your Body Mass Index. The result should be between 18.5 and 25

73 Weight a Moment For a healthier and happier life Problem 6: There’s a possibility of claims Solution: Define terms and conditions and work only with ‘healthy’ people. 25 < BMI < 31 Problem 6: There’s a possibility of claims Solution: Define terms and conditions and work only with ‘healthy’ people. 25 < BMI < 31 How to solve the problems?

74 Weight a Moment For a healthier and happier life Problem 7: How can you make profit via the internet? Solution: Low cost advises, Apple apps, easy way of payments, advertising, merchandise and bannering Problem 7: How can you make profit via the internet? Solution: Low cost advises, Apple apps, easy way of payments, advertising, merchandise and bannering How to solve the problems?

75 Weight a Moment For a healthier and happier life Problem 8: How can you reach a lot of people? Solution: Optimizing communication through: PR, television, Google ad’s, bannering, press releases, scientific content and health test tools Problem 8: How can you reach a lot of people? Solution: Optimizing communication through: PR, television, Google ad’s, bannering, press releases, scientific content and health test tools How to solve the problems?

76 Weight a Moment For a healthier and happier life Problem 9: How do we get and keep to know our clients? Solution: Rewarding questionnaires with immediate and long term feedback Problem 9: How do we get and keep to know our clients? Solution: Rewarding questionnaires with immediate and long term feedback How to solve the problems?

77 Weight a Moment For a healthier and happier life Problem 10: How do we keep in contact? Solution: Feedback, avatars, coaching, informative website, interaction, newsletters, more scientifically substantiated content and tools Problem 10: How do we keep in contact? Solution: Feedback, avatars, coaching, informative website, interaction, newsletters, more scientifically substantiated content and tools How to solve the problems?

78 Weight a Moment For a healthier and happier life Status - Patents Weight a Moment BV has applied for two very important patents: 1. Interactive modifying website technology Adjusts the website screen, music, lay-out, colours, movies, fonts, avatars according the visitors personal profile. 2. Combining psychology, happiness, mood, sleep patterns, diets and sports into a personal profile which is the base of advice and coaching in a virtual environment. Weight a Moment BV has applied for two very important patents: 1. Interactive modifying website technology Adjusts the website screen, music, lay-out, colours, movies, fonts, avatars according the visitors personal profile. 2. Combining psychology, happiness, mood, sleep patterns, diets and sports into a personal profile which is the base of advice and coaching in a virtual environment.

79 Weight a Moment For a healthier and happier life Status – Content Website Tools designed by Ruud van Langeveld / programmed in “flash” (has to be redone in HTML 5) Wikinomics way to gather content Moderating RSS feeds (F.I. from Real Age) Tools designed by Ruud van Langeveld / programmed in “flash” (has to be redone in HTML 5) Wikinomics way to gather content Moderating RSS feeds (F.I. from Real Age)

80 Weight a Moment For a healthier and happier life Status – Profile Generator Algorithms ready Texts under review /almost ready Website under construction Algorithms ready Texts under review /almost ready Website under construction

81 Weight a Moment For a healthier and happier life Status – Advice Generator Algorithms ready Texts under construction Algorithms ready Texts under construction

82 Weight a Moment For a healthier and happier life Status - Teams Product and Content team in place Operations team in place Marketing and Sales team half way vacancy: C.C.O., Sales manager Website and Technical team half way (partly subcontracting) Product and Content team in place Operations team in place Marketing and Sales team half way vacancy: C.C.O., Sales manager Website and Technical team half way (partly subcontracting)

83 Weight a Moment For a healthier and happier life Status - Friends Approximately 12 friends committed themselves to WaM Contracts under review Moderators wanted Approximately 12 friends committed themselves to WaM Contracts under review Moderators wanted

84 Weight a Moment For a healthier and happier life Status – Advisory Board 6 advisors contracted Still need 2 advisors from UK universities 6 advisors contracted Still need 2 advisors from UK universities

85 Weight a Moment For a healthier and happier life History and timing Started brainstorming mid 2010 Established Weight a Moment BV November 2010 Forming product and content team January 2011 Engaging advisory board members during 2011 Set-up of the functional model end 2011 Contracted website designer early 2012 Setting up branding and M& S team Q3-Q Online Q Started brainstorming mid 2010 Established Weight a Moment BV November 2010 Forming product and content team January 2011 Engaging advisory board members during 2011 Set-up of the functional model end 2011 Contracted website designer early 2012 Setting up branding and M& S team Q3-Q Online Q

86 Weight a Moment For a healthier and happier life Status - Website Started May 2012 Alpha testing October 2012 Beta testing November rst release website January 2013 On line Q Started May 2012 Alpha testing October 2012 Beta testing November rst release website January 2013 On line Q

87 Weight a Moment For a healthier and happier life About us WaM Welcome Start Content Questionnaires address Mission statement Advise Texts Login Results Register Health Tests General Test Tools Shape Tests News & RSS feeds Recipies My Profile Info about health / food/sports People behind WaM Participate Opdracht Tim versie

88 Weight a Moment For a healthier and happier life WaM Welcome Content Register Info about health / food / sports Questionnaires Advice TekstMy Profile Flow diagram Pre-Alpha version

89 Weight a Moment For a healthier and happier life About us WaM Welcome Content address Mission statement Login Register Health Tests General Test Tools Shape Tests News & RSS feeds Recipies Info about health / food / sports People behind WaM Participate Questionnaires Advice TekstMy Profile Flow diagram Alpha version

90 Weight a Moment For a healthier and happier life About us WaM Welcome Content Questions I address Mission statement Advice Text I Login Coach Register Health Tests General Test Tools Shape Tests News & RSS feeds Recipies My Profile I Info about health / food / sports People behind WaM Participate Questionnaires II Advice Tekst IIMy Profile II Flow diagram Bêta version

91 Weight a Moment For a healthier and happier life About us WaM Welcome Content Questionaires Login Register Flow diagram feedback adjustment site look Big 5 profile WaM Welcome Profile

92 Weight a Moment For a healthier and happier life Marketing & Sales team User login Website WaM E-Coaching application Moderators Customer Database The (new)Net (second generation WWW) Additional and new content. Request Response Website & Technical Team Advise engine (New software with our own proprietary algorithms) Website & Technical Team Advise engine (New software with our own proprietary algorithms) Advice Database (Products) Advice Database (Products) Products & Content team Software, Website and Concept

93 Weight a Moment For a healthier and happier life Weight a Moment Functioneel en Visueel Model Access Levels (voorlopig) Clients Premium ProfessionalMedicalOwners/programmers Gratis of vrijw. Bijdr. Lidmaatschap Extra abonnement WaM Adv. Board & Teams Vragenlijsten:Level I Level II Level IIILevel IVLevel V 1Algemeen x x xxx 2Fysiekx x xxx 3Psychisch x x xxx 4Slaapgewoonten x xxx 5Par-Q x x xxx 6Eetgewoontenx x xxx 7Beweeggewoonten x x xxx 8Kleur vragen xxx 9Hapiness & mood x xxx 10Biometrievragen xxx Profielen: 1Algemeen x x xxx 2Fysiekx x xxx 3Psychisch x x xxx 4Slaapgewoonten xxx 5Par-Q x x xxx 6Eetgewoontenx x xxx 7Type sporter x xxx 8Beweeggewoonten x x xxx 9Hapiness & mood xxx 10B.M.I. Tabel en ideaal profiel x xxx Adviezen: 1Psychisch standaard x x xxx Tekst 1 x x xxx Tekst 2 xxx Tekst 3 xxx Tekst 4 xxx Tekst 5 xx Tekst 6 xx 2Voeding standaard x x xxx Tekst X x xxx Tekst Y xxx Tekst Z xx 3Sport standaard x x xxx Tekst X x xxx Tekst Y xxx Tekst Z xx 4Slaapadviezen xxx 5Afvaltabel + grafieken xxx

94 Weight a Moment For a healthier and happier life Marketing briefing Marketing meeting briefing 1. Welke doelgroep zullen we initieel benaderen ? X of Y, of samen of een voor een of de grootste gemene delers 2. Hoe gaan we om met de claims / beloften van WaM ? (slide 19) 3. Hoe positioneren we het bedrijf WaM ? 4. Hebben we een nieuwe naam nodig ? 5. Wat is een leuk, goed, interessant logo ? Is er wel een nieuw logo nodig ? 6. Kunnen we op het logo variëren ? Moet wel elegant zijn ? Liefst met dynamiek ? 7. Wat doen we met de product pricing ? Is het verstandig om product diversiteit aan te brengen? Bijv. Premium account?

95 Weight a Moment For a healthier and happier life Marketing briefing (II) Grootste gemene delers van de doelgroep: 1. Op zoek naar: a)Succes b)Interactiviteit c)Sociale interacties d)Gemeenschappelijke doelen e)Onafhankelijkheid f)Loyaliteit g)Professionele begeleiding h)Fysieke verbetering 2. Maar ook: a) Niet 100% happy b) Te zwaar BMI > 25 c) 18 65

96 Weight a Moment For a healthier and happier life Boegbeeld Taken: 1.Korte intro teksten inspreken 2.Pers te woord staan als aanbeveling of als lid van WaM 3.Introducties verzorgen 4.Pers stimuleren 5.PR advies geven 6.Promoten van WaM bij publieke zaken 7.Stukjes teksten inspreken in het coaching traject


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