Presentation is loading. Please wait.

Presentation is loading. Please wait.

18 Ways To Improve Your Listing In The MLS Presented By.

Similar presentations


Presentation on theme: "18 Ways To Improve Your Listing In The MLS Presented By."— Presentation transcript:

1 18 Ways To Improve Your Listing In The MLS Presented By

2 Whats The Big Deal?

3 87% of REALTORS® Use A Digital Camera For Business 46% Spent Between $250 and $2000 on Technology Real Estate Imaging is about Quick & Good. Sometimes Not Perfect Source: NAR 2008 REALTOR® Technology Report and Larry Lohrman How to Use Photography to Effectively Market Real Estate

4 87% of All Buyers Used The Internet In Their Home Search Process Buyers Searched 2 Weeks On Their Own Additional 8 Weeks AFTER Choosing A REALTOR® Total 10 Weeks 86% Ranked Photos As VERY USEFUL ……. Source: NAR 2008 Profile of Home Buyers and Sellers

5

6 PHOTOGRAPHS First Impressions Are Crucial Keep or Toss Use Common Sense Seasonably Correct Show Front Exterior As First Photo Its All About The House! A Bad Photo Of A House Says A Lot About The Listing Agent

7 Bad MLS Photos

8 Go around, were retired.

9 The Hulk sells real estate.

10 Staging typically doesnt involve extras to provide realism.

11 Worst hide and seek player ever.

12 SHOWING INSTRUCTIONS: Owners son home on house arrest, only mildly violent. No sudden moves and bring offer.

13 Showing Instructions: Electronic Lockbox on back door, please leave business card and a knick-knack.

14 Are you getting itchy yet?

15 …and only 3% of female respondents said a desired feature was a bathroom with a hidden camera.

16 Apparently Shrek and Fiona are selling.

17 Police stakeout photos can also double as real estate photos.

18 Oh look! A KITTY! Pay no attention to the dry rot.

19 Light bulbs not included.

20 Combining the sense of elegance and style of Italian marble with the raw sensuality of getting naked in front of 75,000 cars per day.

21 Because opening the door to the backyard is too hard?

22 Within walking distance of shopping…

23

24 PHOTOGRAPHS VS

25 PHOTOGRAPHS

26 ADDRESS Auto-Population Data Entry Polk - Dallas - Warren - Madison Counties Consistency & Accuracy Zip Code

27 AREA How Do Most Searches Occur ? By MLS Area? or By Map? By MLS Area? or By Map?

28 WHAT IS WRONG HERE Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Vivamus et magna. Fusce sed sem sed magna suscipit egestas.

29 AREA

30

31 MAP

32

33 If your property is mapped incorrectly, go to and verify that the property is showing on the map. Print the map and give it to your data input staff.

34 DATA Take a minute and review your new listing for errors.

35 DATA

36 PUBLIC REMARKS RULES – RULES – RULES – RULES – RULES – RULES Describe The Property Only – IN DETAIL Avoid Expressions Like – CREAM PUFF or WONT LAST Search Engines Index Your Public Remarks Change Your Remarks Occasionally Unique Features Promoted Here NO PERSONAL PROMOTION, or WEBSITE URLs ALLOWED IN PERSONAL REMARKS

37 AGENT REMARKS Answers to Common Questions Special Circumstances – Possession – Day Sleeper – Lockbox Location, etc Short Sale Commission Bonus MOST OF THE TIME – LEFT BLANK

38 HOW TO SHOW Whenever possible, put the sellers phone number(S) in the How To Show section. Educate Your Sellers on what to say to calling REALTORS®. Encourage Sellers to allow showings with time-frame windows. Example: 1-2pm

39 LOCKBOX

40

41 OCCUPIED STATUS Random Search on Homes Had UNKNOWN Status ARE YOU KIDDING ME?

42 ATTACHMENTS Home Owner Association Documents Restrictive Covenants Other Documents?

43 VIRTUAL TOURS Value of Virtual Tours 68% of Buyers Rated Very Useful NAR 2008 Profile of Home Buyers & Sellers

44 VIRTUAL TOURS The day I ran this search There were 5,558 Active Listings 131 had Virtual Tours Attached Just over 2% of the Total Active Listings Two Types of Virtual Tours Unbranded (For use in MLXchange) Branded (For use on all other websites) Value of Virtual Tours 68% of Buyers Rated Very Useful NAR 2008 Profile of Home Buyers & Sellers

45 PARCEL NUMBER For Properties in Polk, Dallas, Warren & Madison Counties Change your property view to RES Agent Full Listing PIC Open GeoJet and Navigate to Tax Compare GeoJet Parcel to your Listing For Properties in all other Counties, use County Assessors Statewide Website

46 PARCEL NUMBER

47 AGENT CONTACT INFO 1.MLXchange Settings – Personalize – Contact Information Update your Contact Info 2.Iowa Realtors Website Log in. Update your info. 3.Next Day Verify with DMAAR

48 ACCURATE DIRECTIONS South of Grand on 51st From 63 rd Street, East on Grand Avenue, South on 51 st Street. Home is on the West side of the street. Good: Better: BAD: See Mapquest

49 PRICE Old School vs. New School Old – Price at $284,627 New – Price $285,000 What Has Changed? The Internet

50 PROMOTE YOUR LISTINGS

51 MLXchange Open House And Auto Prospecting

52 Add An Open House Reports Search Auto Prospecting Client Notifications

53 Adding An Open House To Your Listing Go to the Edit link for your listing

54 Adding An Open House To Your Listing Click on Open Houses to add an Open

55 Adding An Open House To Your Listing Use the Calendar Icon to select the Open House Date. Enter the Open House Time

56 Add An Open House Reports Search Auto Prospecting Client Notifications

57 Open House Reports All Members RES Client View OH

58 D-Board DMAAR RES Agent Detail OH Open House Reports

59 D-Board DMAAR RES Client Detail OH Open House Reports

60 Add An Open House Reports Search Auto Prospecting Client Notifications

61 Click Add More Search Criteria Open House Search

62 Add OH MLS Wide Date Open House Search

63 Save Template Open House Search

64 Save Template Open House Search

65 Use Your New Search Template Open House Search

66 Add Your Additional Search Criteria Open House Search

67 View Your Search Results Open House Search

68 Add An Open House Reports Search Auto Prospecting Client Notifications

69 Initiate Your New Prospect Search Open House Auto Prospecting

70 Initiate Your New Prospect Search Open House Auto Prospecting

71 Initiate Your New Prospect Search Open House Auto Prospecting

72

73

74 Add An Open House Reports Search Auto Prospecting Client Notifications

75

76

77 BOTTOM LINE

78


Download ppt "18 Ways To Improve Your Listing In The MLS Presented By."

Similar presentations


Ads by Google