Presentation on theme: "Unintentionally Funny URLs Who Represents – where you can find the name of the agent that represents a celebrity www.whorepresents.com www.whorepresents.com."— Presentation transcript:
Unintentionally Funny URLs Who Represents – where you can find the name of the agent that represents a celebrity www.whorepresents.com www.whorepresents.com Experts Exchange – a knowledge base where programmers can exchange advice and views www.expertsexchange.com www.expertsexchange.com Need a therapist? Try Therapist Finder www.therapistfinder.com www.therapistfinder.com Art Designers whacky website www.speedofart.com www.speedofart.com Want to vacation in Lake Tahoe? www.gotahoe.com www.gotahoe.com The Mole Station Native Nursery, based in New South Wales www.molestationnursery.com www.molestationnursery.com
Building an Effective Website Patrice Valentine President Net Solutions North America www.netsolutionsna.com
100% 30% 70% Call To Action by: Bryan & Jeffrey Eisenberg The Milk Study
The clarity of your message The First Impression “Researchers found that the brain makes decisions in just a 20 th of a second of viewing a webpage” http://news.bbc.co.uk/1/hi/technology/4616700.stm http://news.bbc.co.uk/1/hi/technology/4616700.stm Dealer Websites Coming Up
An effective website has: A Clear Objective Function First Understandable Content Clean Design Calls to Action Search Engine Friendly No Broken Links/Images Current Content/Information
Clear Objective What are the goals of your website? How will you measure its success? How might the site pay or itself? What do you want people to do when they get to your site?
Function First Think like a customer Avoid flash for the sake of flash Marketing Focused
Understandable Content Text should be written at what grade level? 8 th grade or to target audience Average time someone spends on an interior page? 45 seconds Average number of scrolls on an interior page? 1.3 scrolls (total of 2.3 screen views at 1024x768)
Relevant Content Answers potential questions Why you are better/different/worse Platitudes ▫Outstanding customer service ▫In business since 1492 Inside Reality vs. Outside Perception
Clean Design Standard Navigation Web Safe Fonts Images Sized Load time? “65% of web users won’t patronize a poorly designed site, even of a favorite brand”
Calls to Action Do your visitors know what to do when they go to your website? Have you given them a good reason to do so? If you want a customer to take an action, then you must explicitly tell them to take that action.. This must be done on every page of the website.
Search Engine Friendly Can your website be found when some searches for the products/services you offer? How much traffic does your site get? Does Google/Yahoo/Bing know you exist?
Broken Links & Images Nothing breeds frustration like a broken link Test your links, forms, slideshows, etc. Your reputation is at stake, demonstrate attention to detail.
Current Content/Information Nothing breeds doubt like an outdated website If you don’t care, why should your customer? Are they still in business? CMS (content management systems) are available and easy to use.
Conclusion… The Internet is Great – ▫Doesn’t recognize size, allows you to compete ▫Extend your geographic reach ▫Flexible – CMS ▫Cost Effective
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